ENG-2011 — Page 466

Hong Kong Year Books 香港年報 All

Venue Partnership Scheme

The Venue Partnership Scheme, launched in April 2009, fosters partnership. between venues and performing arts groups. Its main aim is to build the image and character of individual venues and their partners, expand the audience base, optimise use of space and facilities at the venues, develop marketing strategies, solicit sponsorship, and encourage community involvement in the development of the arts in Hong Kong.

Some 678 stage performances and 704 educational, promotion and audience- building activities were organised by the venue partners in 2011. Some 695 300 people attended or took part in those performances and activities.

Arts Administrator Trainee Programme

An arts administrator trainee scheme was launched in late 2010 to nurture a pool of arts administrators to support the development of Hong Kong's cultural software. The trainees were engaged by the LCSD and its venue partners comprising major and medium/small-sized performing groups.

Thirteen LCSD trainees are currently learning venue operations, facility management, event promotion, and related subjects.

Separately, the LCSD sponsored its venue partners to engage trainees to learn. about the management of performing arts groups.

Indoor Stadia

The 12 500-seat Hong Kong Coliseum and the 3 500-seat Queen Elizabeth Stadium are the largest and most popular multi-purpose indoor stadia in Hong Kong. International and local sports events, spectacular entertainment programmes, pop concerts and celebratory functions are held in these two venues. In 2011, a badminton tournament the 'Yonex-Sunrise Hong Kong Open 2011' was held in the coliseum for the first time in which top badminton players from all over the world participated.

In 2011, a total of 53 and 149 events were staged in the coliseum and the stadium, attracting over 1 552 000 and 387 000 spectators respectively.

West Kowloon Cultural District

The West Kowloon Cultural District (WKCD), a 40-hectare prime waterfront site located at the southern tip of the West Kowloon Reclamation Area, is being developed as an integrated arts and cultural district with world-class facilities. It aims. to support the long-term development of the arts and culture, foster the organic growth of cultural industries, and promote Hong Kong as an international metropolis with a vibrant arts and cultural landscape. A mix of arts and cultural facilities will come on stream in phases starting from 2015.

In preparing the development plan for the WKCD, the West Kowloon Cultural District Authority (the Authority) conducted a three-stage public engagement exercise over the past two years. Based on the preferred 'City Park' designed by

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