ENG-2011 — Page 438

378 Communications, the Media and Information Technology

'Entertainment Expo' co-ordinated by the Hong Kong Trade Development Council, the entertainment industry's largest event in Asia, the 'Business of Design Week' (BODW) organised by the Hong Kong Design Centre, and 'DETOUR' a public engagement event organised by the Hong Kong Ambassadors of Design. The BODW and DETOUR have become leading design events in Asia and the world.

Support for Design

A design-business collaboration scheme (DBCS) under the DSI encourages the wider use of design by small and medium enterprises. In 2011, the DBCS provided funding support of $1 million for 40 projects. Separately, CreateHK also supports a design incubation programme at InnoCentre to nurture design start-ups. The InnoCentre connects designers and users of design services and provides space for design ventures and activities. By the end of December 2011, the design incubation programme had admitted 100 incubatees since its launch in 2006.

Mainland, Taiwan and Overseas Promotion

CreateHK has been promoting vigorously the accomplishments of Hong Kong's creative industries to the Mainland, Taiwan as well as abroad and is committed to helping them explore new markets.

Seminars were held in Hong Kong and the Mainland to enable film producers/ directors to collaborate with each other and to seize the opportunities offered to them under CEPA. The first Guangdong-Hong Kong-Macao Youth Film Festival was organised by CreateHK in collaboration with the Mainland and Macao authorities to enhance film exchanges and co-operation among the younger generation of film directors and producers of Guangdong, Hong Kong and Macao. In addition, Hong Kong film festivals were organised by the Hong Kong Economic and Trade Offices in major overseas cities to promote Hong Kong as a film production centre. CreateHK also participated in major international exhibitions and events to promote Hong Kong as an ideal city for location filming. In 2011, 154 overseas film crews came to Hong Kong for location filming.

Funding support was also provided to creative establishments to participate in major international exhibitions and events and thereby expand their reach to potential clients in strategic overseas markets. For example, a Hong Kong pavilion was set up at the Beijing International Book Fair and Frankfurt Book Fair to showcase the creativity and accomplishment of Hong Kong's publishing and printing

sectors.

Following the successful launching of the Hong Kong Taiwan Cultural Co-operation Forum in May, local creative industries created an additional channe! for communicating with their counterparts in Taiwan and exchanging ideas with them.

Nurture Creative Talent

CreateHK sponsors programmes that help nurture the next generation of Hong Kong's creative talent. Riding on the success of its teaching kit on film and