ENG-2010 — Page 419

Communications, the Media and Information Technology | 353

In March, the Secretary for Financial Services and the Treasury, Professor K C Chan, visited New York, where he met prominent industry leaders. Professor Chan spoke about Hong Kong's economic and monetary policies at a reception co-hosted by the New York ETO and the NYSE Euronext at the New York Stock Exchange.

Earlier on in the year, the Chief Secretary for Administration, Mr Henry Tang, visited Las Vegas to officiate at a reception organised by the HKTDC at the International Consumer Electronics Show 2010, the largest annual trade show for consumer electronics in the world. The Hong Kong Economic and Trade Office in San Francisco (San Francisco ETO) organised a high-level networking luncheon for Nevada dignitaries who included the Governor of Nevada and the Mayor of Las Vegas in honour of the Chief Secretary.

BrandHK was revitalised in 2010. To further promote Hong Kong as the Asia's world city, San Francisco ETO hosted a reception entitled 'Meet the Many Faces of Hong Kong' at the de Young Museum in San Francisco in September 2010. The event, attended by more than 200 guests, showcased the visual identity of BrandHK and the 'Faces of Hong Kong' in a video.

To further promote Hong Kong as a wine hub and to capitalise on the signing of a Memorandum of Understanding on wine and wine-related businesses with the United States and a separate one with Washington and the Oregon states, an advertorial on wine was published in the September issue of Wine Enthusiast, one of the world's most respected and quoted publications on wine and spirits.

In November, San Francisco ETO, in partnership with the HKTB and the HKTDC, sponsored the 7th Annual San Diego Bay Wine and Food Festival's Reserve and New Release Tasting Winery Reception. More than 100 wine producers attending the reception were given an update on Hong Kong's wine business opportunities.

Renowned Hong Kong film producer and director, Mr Peter Chan was the guest of honour at the VIP reception hosted by San Francisco ETO prior to the screening of the Bodyguards and Assassins and two other Hong Kong films at the 53rd San Francisco International Film Festival. Separately, seven Hong Kong films screened at the 36th Seattle International Film Festival, were also sponsored by San Francisco ETO.

North Asia

The Hong Kong Economic and Trade Office in Tokyo (Tokyo ETO) continued to promote closer economic and trade ties and cultural exchanges between Hong Kong and Japan and Korea. It arranged visits to those countries by senior Hong Kong officials to update their counterparts and business leaders on Hong Kong's latest developments.

In March, the Tokyo ETO organised a spring reception hosted by the Secretary for Commerce and Economic Development, Mrs Rita Lau, to promote ties with Japan in trade, tourism and the creative industries. It was attended by Japanese political, economic and government leaders.