Communications, the Media and Information Technology | 347
Publicity and Promotions Division
The division helps bureaux and departments mount publicity campaigns and related activities locally and outside Hong Kong. It is responsible for advertising, creative design, photography, videography and the production of many of the Government's publications. The larger local campaigns conducted or supported by the division during the year covered a wide range of subjects such as the World Exposition 2010 Shanghai China (Shanghai Expo); the 2012 constitutional reform package; the healthcare reform second stage public consultation; the 2011 population census; anti-drug efforts; fight crime; environmental protection; road safety and fire prevention.
The division also helps organise major promotional activities such as exhibitions, cultural performances and media partnerships overseas and in the Mainland.
The division handles about 3 700 titles and produces a wide variety of government publications, including the Hong Kong Annual Report and its internet version. A large number of free publications such as booklets, leaflets, fact sheets, brochures, posters and government forms are distributed by the division each year. In 2010, the division sold 205 570 government books and miscellaneous printed items through its sales outlet and online bookstore. Photographs are also sold by the division.
Public Relations Outside Hong Kong Division
The division helps develop and implement the Government's public relations. and communications strategy outside Hong Kong, working closely with the Government's Economic and Trade Offices overseas and in the Mainland. Its Overseas Public Relations Sub-division promotes and monitors Hong Kong's image overseas. It is also in close liaison with more than 90 foreign media organisations based in Hong Kong, handling press enquiries, disseminating news and arranging briefings and interviews. It runs a programme for visiting journalists, produces summaries of overseas reports on Hong Kong and distributes promotional material on Hong Kong worldwide.
The Brand Management Unit handles the Brand Hong Kong (BrandHK) programme which promotes Hong Kong as Asia's world city through different channels in Hong Kong and around the world. Apart from ensuring the brand's consistent application, the unit seeks opportunities to highlight the brand and collaborates with major events of international significance hosted by Hong Kong to bolster the city's image. Following a two-year in-depth review that involved the public in vision co-creation, Brand HK was revitalised in March 2010 with its updated core values, attributes and logo reflecting more closely the city's current aspirations and characteristics. The Shanghai Expo provided the perfect platform for Hong Kong to introduce the revitalised brand to Mainland and international audiences.
The Visits and International Conferences Sub-division runs the department's Sponsored Visitors Programme for opinion formers, political leaders and think-tank members to visit Hong Kong at the invitation of the Government to enhance their understanding of the Special Administrative Region. The sub-division also helps to
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