Communications, the Media and Information Technology | 339
subjects such as the Hong Kong 2009 East Asian Games, the 60th Anniversary of the Founding of the People's Republic of China, Hong Kong's participation in the World Exposition 2010 Shanghai China; and measures against Human Swine Flu. Other major campaigns included those on anti-drug, clean Hong Kong, tree management, fight crime, civic education, environmental protection, road safety and fire prevention.
The division also helps organise major promotional activities such as exhibitions, cultural performances, film festivals and media partnerships overseas and in the Mainland.
The division handles about 3 700 titles and produces a wide variety of government publications, including the Hong Kong Annual Report and its internet version. A large number of free publications such as booklets, leaflets, fact sheets, brochures, posters and government forms are distributed by the division each year. In 2009, the division sold 243 214 government books and miscellaneous printed items through its sales outlet and online bookstore. Photographs are also sold by the division.
Public Relations Outside Hong Kong Division
The division helps develop and implement the Government's public relations and communications strategy outside Hong Kong, working closely with the Government's Economic and Trade Offices overseas and in the Mainland. Its Overseas Public Relations Sub-division promotes and monitors Hong Kong's image overseas. It is also in close liaison with about 100 foreign media organisations based in Hong Kong, handling press enquiries, disseminating news and arranging briefings and interviews. It runs a programme for visiting journalists, produces summaries of overseas reports on Hong Kong and distributes promotional material on Hong Kong worldwide.
The Brand Management Unit is responsible for carrying out the Brand Hong Kong programme which promotes Hong Kong as Asia's world city through different channels locally, overseas and in the Mainland. The unit makes sure the Brand is used effectively to promote Hong Kong around the world. Besides organising activities to highlight the Brand, the unit also helps to publicise major events organised by government departments, non-governmental organisations and the private sectors to strengthen Hong Kong's positioning as Asia's world city.
The Visits and International Conferences Sub-division runs the department's Sponsored Visitors Programme for opinion formers, political leaders and think-tank members to visit Hong Kong at the invitation of the Government to enhance their understanding of the Special Administrative Region. The sub-division also helps to draw up programmes for non-sponsored visitors coming to Hong Kong on private trips. In addition, it runs an Overseas Speakers Programme to enable foreign. investors to better understand Hong Kong's development and what makes it competitive. Under the programme, arrangements are made for senior government officials and prominent members of the community and local personalities to address targeted audiences abroad.
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