ENG-2009 — Page 388

316 Public Order

anti-drug information and resources for teachers and parents had also been provided since August.

Anti-drug resource kits for schools were developed and relevant training and seminars on the use of kits would be organised. The resource kits provide useful information, guidelines and resources to schools for the development of a healthy school policy with anti-drug elements; formulation and evaluation of anti-drug education programmes and curriculum; identification of students at risk for assistance and referrals; and utilisation of community resources and cross-disciplinary efforts to prevent and tackle student drug abuse.

To enhance home-school co-operation in the anti-drug cause, a resource kit for parents was launched in June 2009 to help schools and parent-teacher associations plan and implement anti-drug programmes for parents. Over 30 briefing sessions and 'train-the-trainer' programmes were organised following the launch, including a large-scale parent seminar in August attended by the Chief Executive and over 400 parents.

As part of the enhanced support services for parents and the school sector, measures including a Beat Drugs Workshop for Parents held in August and a 12-month telephone support services manned by social workers and provided through the ND's anti-drug enquiry services '186 186' were implemented.

Preventive education programmes and measures for students were stepped up. The measures include reviewing and updating the school curriculum and arrangements for Other Learning Experiences, as well as extending the coverage of anti-drug education programmes for students of primary four and above. The Police School Liaison Programme was also strengthened to enhance co-ordination among the Police, school, social workers and the community.

The two-year territory-wide campaign against youth drug abuse entered its second year. To mark the first anniversary and to recognise the efforts made by community stakeholders, a big ceremony was held on June 21. To sustain the momentum generated by the current campaign, a new series of publicity initiatives with the theme 'Be Smart Be Free' was launched, including a new anti-drug theme song, a set of new Announcements in the Public Interest targeting different audiences, posters, large outdoor banners, advertisements at public transport stations and 24-hour restaurants, SMS messages on mobile phones and promotion on the internet.

The ACAN and the ND organised an anti-drug cyber heroes design competition for youths jointly with Yahoo! Hong Kong and the Hong Kong Federation of Youth Groups. To boost publicity during summer holidays, a dance team staged shows in different districts to spread the anti-drug message. An anti-drug lyrics writing and singing contests were organised to encourage youths to give more thought to the problem. A wide range of anti-drug programmes including drama performances, musicals, sports training and talks were held by district and community organisations, including the District Fight Crime Committees and various NGOs, to help raise public awareness of youth drug abuse issues.