336 Communications, the Media and Information Technology
The News Sub-division operates a 24-hour
a 24-hour press enquiry service. During typhoons, major disasters and other emergencies, ISD will activate its Combined Information Centre to coordinate responses to media enquiries and disseminate information and public announcements.
The Government News and Media Information System (GNMIS) channels press releases, photographs and video clips through a single system accessible to journalists on the Internet.
All press releases are also uploaded onto the Internet at www.info.gov.hk/gia. In addition, major government press conferences and events, including the annual Policy Address by the Chief Executive and the Budget Speech by the Financial Secretary, are webcast live on the Internet.
The Government's electronic bulletin, news.gov.hk, serves as a communications channel to enhance ties between the Government and the media, business, industry, academia and the community, presenting news and information throughout the day, seven days a week, in a dynamic multimedia format. By year-end, news.gov.hk had posted 8 252 news and features stories. It had also developed and posted dozens of short videos to its Reel HK page, and added more than 68 new image collections to its Photo Gallery page. Visitors to the site may sign up for free daily e-mails of news summaries, weekly City Life alerts and HK for Kids updates. The e-bulletin now has about 8 500 subscribers.
The e-bulletin attracted about 6 million visitors and more than 61 million page views during 2007.
The Media Research Sub-division keeps the Government informed of public opinion expressed in the news media. It produces daily reports summarising news and editorial comments in the Chinese and English press as well as on radio and television. It also produces special reports on subjects of interest to the Government.
Publicity and Promotions Division
The Publicity and Promotions Division helps bureaux and departments mount publicity campaigns and related activities locally and outside Hong Kong. It is responsible for advertising, creative design, photography and many of the Government's publications. The larger local campaigns conducted or supported by the division during the year covered a wide range of subjects such as the celebration activities for the 10th Anniversary of the Establishment of the Hong Kong Special Administrative Region (HKSAR), Hong Kong as a co-host city of the Beijing 2008 Olympic and Paralympic Games, District Council Election, Legislative Council By- election, environmental protection, road safety, civic education, and the West Kowloon Cultural District public engagement exercise.
It also assists in the organisation of major promotional activities such as exhibitions, cultural performances, film festivals and media partnership projects in overseas countries and the Mainland.
The division handles about 4 000 titles and produces a wide variety of government publications, including the Hong Kong Annual Report and its internet
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