Communications, the Media and Information Technology 363
The creative 'Heart-warming Stamps Customised Service' enabled customers to use their own photographs on
on stamps, adding a unique touch to their correspondence. Due to its popularity, a new set was issued in November.
On December 31, Hongkong Post issued the third set of Hong Kong Definitive Stamps since the establishment of the Hong Kong Special Administrative Region, portraying a wide spectrum of birds that inhabit the city.
The seventh Inter-School Stamp Exhibits Competition was co-organised in April with the Education and Manpower Bureau and supported by the Zhejiang Philately Association and Guangdong Philately Association to promote philately among young collectors.
The service 'Stamp OnNet' was further extended to enable overseas customers to access the mail order service online and manage their accounts for philatelic products anytime, anywhere.
Supporting the New Era of E-Commerce
To foster the growth of e-commerce in the region, Hongkong Post joined hands with major online portals to conduct regular seminars for local businesses.
The Hongkong Post Certification Authority helped to facilitate electronic commerce by embedding over 1.5 million e-certificates in smart ID cards as a secure platform for e-transactions.
Mail Distribution, Logistics and Retail Business
Through its extensive and reliable delivery and retail network, Hongkong Post achieved the world's highest success rate of 99.8 per cent for next-day territory-wide delivery of local letters, beating the 98 per cent target set in its performance pledge.
The Hong Kong and Mainland's One-Stop Gift Fulfilment Service with China Post allows customers in Hong Kong to send a range of over 20 seasonal gift sets including bouquets and cakes to over 2 000 cities on the Mainland. Lunar New Year gift sets and special mooncake gift sets were also introduced in January and September respectively.
The convenient PayThru Post service continued to provide one-stop bill payment for all government, public utilities and telecommunication bills.
Supporting Direct Marketing Activities
Hongkong Post hosted the Direct Mail Symposium 2006 in June, with renowned speakers and over 200 participants from Asia-Pacific to foster a discussion on raising standards of direct mail marketing in Hong Kong.
Boosting Efficacy of International Mail
To help merchants in Hong Kong expand business to overseas markets through the Internet, Hongkong Post extended its existing value-added tax (VAT) prepayment service for mail sent to the United Kingdom to cover also those sent to other European Union member countries. After receiving orders online, merchants can mail the ordered goods with the VAT prepaid in Hong Kong. This value-added service
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