344 Communications, the Media and Information Technology
The e-bulletin attracted about 4.6 million visitors and more than 41 million page views during 2006.
Local Public Relations Division
The division oversees the work of Information Grade officers seconded to government bureaux and departments. They serve as Press Secretaries to Principal Officials or work in the 35 bureau and department information and public relations units. They help formulate and implement public relations and publicity policies, advise their bureau or department heads on public relations matters, answer media enquiries and questions from the public, prepare press releases for the media, and organise press conferences and special promotional activities.
The News Sub-division operates a 24-hour press enquiry service. During typhoons, major disasters and other emergencies, ISD will open its Combined Information Centre to disseminate information on the prevailing situation.
The Media Research Sub-division keeps the Government informed of public opinion expressed in the news media. It produces daily reports summarising news and editorial comments in the Chinese and English press as well as on radio and television. It also produces special reports on subjects of interest to the Government.
Publicity and Promotions Division
The Publicity and Promotions Division helps bureaux and departments mount publicity campaigns and related activities locally and outside Hong Kong. It is responsible for advertising, creative design, photography and many of the Government's publications. The larger local campaigns conducted or supported by the division during the year covered a wide range of subjects from anti-smoking to civic education.
It also assists in the organisation of major promotional activities ranging from high-level business conferences, keynote addresses and exhibitions to social and cultural events outside Hong Kong.
The division handles about 4 000 titles and produces a wide variety of government publications, including the Hong Kong Annual Report and its internet version. A large number of free publications such as booklets, leaflets, fact sheets, brochures, posters and government forms are distributed by the division each year. In 2006, the division sold 428 470 government books and miscellaneous printed items. through its sales outlet and online bookstore. Photographs are also sold by the division.
Public Relations Outside Hong Kong Division
The division helps develop and implement the Government's overseas public relations and communications strategy. Its Overseas Public Relations Sub-division works in concert with the Government's Economic and Trade Offices (ETOS) to promote and monitor Hong Kong's image overseas. It also works closely with almost 100 foreign media organisations based in Hong Kong, handling press enquiries, disseminating news and arranging interviews. It runs a programme for visiting
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