Travel and Tourism 1 333
A Symphony of Lights, a world-class multimedia light and sound show combining interactive light on Hong Kong Island's key buildings and musical effects, showcases the vibrancy and mesmerising night vista of Victoria Harbour. Since its launch in January, the show has been very popular with both the locals and visitors. This permanent tourism attraction will be enhanced and become more spectacular by the end of 2005 when over 30 buildings on both sides of the harbour are included in the show;
The Avenue of Stars, a new attraction opened on the Tsim Sha Tsui waterfront in April, is designed to cater to visitors' interest in Hong Kong movies, and honour the contribution by the industry's leading players to the film scene in Hong Kong and worldwide. Visitors can see handprint plaques of well-known movie personalities past and present, sculptures and videos. Special lighting effects are put on at night, when the avenue offers an ideal viewing point for A Symphony of Lights;
A programme to develop tourism in the northern New Territories anchoring on a pilot green project in the Plover Cove and Tolo Channel area and a study on the development option for Tung Ping Chau is well underway. The programme is based on the recommendations of a consultancy study and will be implemented in stages. Relevant stakeholders will be consulted on the draft action plan for the Plover Cove and Tolo Channel area and options for the holistic development of Tung Ping Chau in 2005; and
As part of the Government's strategy to broadening the range of Hong Kong tourism products, the Government has commissioned a consultancy to examine the development of spa and resort facilities in Hong Kong. The study is expected to be completed by the second quarter in 2005.
Tourism Friendliness
Enhancement of Visitor Signage and Tourism District Facilities
To facilitate visitors going to various attractions in Hong Kong, the Tourism Commission introduced the Visitor Signage Improvement Scheme in 2001. The scheme covers all 18 districts and will be fully completed in 2005. The signage system includes directional signs, mapboards and identification signs to guide visitors to popular tourist spots and provide interesting background information about the area.
The Tourism Commission's Tourism District Enhancement Programme provides a pleasant environment and user-friendly facilities for the enjoyment of our visitors. The programme covers popular tourist spots like the Central and Western District, the Tsim Sha Tsui Promenade, Lei Yue Mun, Sai Kung and Stanley waterfront. Plans to beautify and upgrade the tourism-related facilities in the Peak area and Tsim Sha Tsui East are underway.
Service Quality
To promote high standards of service in shops and restaurants, the Hong Kong Tourism Board's (HKTB) Quality Tourism Services (QTS) Scheme has been widely supported by the tourism industry and helped to upgrade professionalism and service
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