ENG-2002 — Page 75

Hong Kong Year Books 香港年報 All

Aura's world city

KONA KONG

HONG

Asia's world city

CATHAY PACIFIC

ONG

Asia's world city

HONG KONG

H

Brand Hong Kong continued to become well known around the world, especially through the promotional activities of the Government's overseas offices. Clockwise from top right:

a Cathay Pacific airliner highlights the Brand in Sydney; kite flying in New York; spreading the message on a tram in Brussels; Hong Kong featured in dragon boat racing in Sydney.

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Dragon boat festivals provide an excellent opportunity to promote Brand Hong Kong, from Sydney to New York to Toronto. Right: face-painting for two youngsters at the dragon boat festival at Sydney's Darling Harbour. Below: a booth featuring an interactive computer quiz was popular at the dragon boat festival in Toronto.

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