TRAVEL AND TOURISM
the HKTA also organised a roving exhibition, with the theme Tourism – the Multi-billion Dollar Business, at various urban population centres.
For the 24th year, the HKTA organised the Student Ambassador Programme whereby 100 students heading overseas for their tertiary education took part in a month-long briefing programme to increase their awareness of various aspects of Hong Kong which would enable them to talk more knowledgeably about their home.
The association continues to publish regular reports on the performance of Hong Kong's tourism industry and to conduct its Visitor Survey, which monitors changes in the basic demographics of all visitors, their activities, spending patterns and attitudes towards Hong Kong's tourism facilities.
In 1991, six new hotels opened, bringing the total number of rooms available in Hong Kong to 31 163. This reflected the continuing confidence of hotel developers in the future of Hong Kong's tourism industry.
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