ENG-1980 — Page 193

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Alluring Destination

بچه ی اداره کار و داده ها و آن را از دیوار

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Each year more than two million visitors. flock to Hong Kong, måking tourism a major industry which is set to expand even further with the advent of growing com- petition among the airlines serving the territory. Sharp peaks in the arrival figures are recorded in the spring (March to May) and autumn (September to November) when the weather is at its most favourable for visitors. Even at other times travellers come and go in sufficient numbers to keep the tourist industry at a vibrant level all year round. Hong Kong offers one of the world's most exciting destinations and its geographical compactness makes it easy for the visitor to enjoy an' itinerary that can be breathtaking for its endless variety. There are festivals - religious and cultural; water tours and visits to the outlying islands and countryside; almost round- the-clock shopping; every style of cuisine imaginable; and a glittering nightlife. Hong Kong hoteliers have registered their firm faith in the territory's continuing allure by injecting vast sums into building programmes that will generate no fewer than seven new hotels in 1981. Visitors. too, are spending considerably more, with the result that tourist revenue since 1975 has doubled. Yet the industry does not permit itself the luxury, of becoming com- placent and the success of its many en- deavours to promote "tourism "is reflected in a particularly satisfying discovery: half of all Hong Kong tourists have visited the territory before.

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Previous page: Surging forward to an in- sistent drum-beat, participants in the 1980 International Dragon Boat Races exemplify the colour and excitement of one of Hong Kong's fastest-growing annual attractions. Left: Visitors to the Sung Dynasty Village at Lai Chi Kok can watch the traditional art of fan-making; have a Chinese-style painting made to order or opt for the refined silken daywear of Sung nobility.

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