IMMIGRATION AND TOURISM
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travel trade. Nearly nine million printed items were produced in 1979 for distribution in Hong Kong and overseas, some of them translated into up to 11 languages. They included guide books, leaflets, brochures, specialist travel trade publications and display material. Efforts continued in Hong Kong to improve the service, courtesy, and facilities that visitors are offered. The second phase of a tourism industry courtesy campaign was launched in November.
Public relations and publicity programmes were created in support of several significant events during 1979, including the International Dragon Boat Races, the Hong Kong Arts Festival, the Hong Kong International Film Festival, and the Festival of Asian Arts. Representatives from the media were invited to Hong Kong to cover these events and to visit other tourism-related places. A total of 691 media visitors were the guests of the HKTA during 1979.
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