ENG-1969 — Page 103

INDUSTRY AND TRADE

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In general, the overall emphasis of the council's promotional activities remained in Europe, directed in particular towards trade with the Federal Republic of Germany.

At the council's London office, many specialised promotions were held which attracted buyers not only from Britain, but also Europe. A highlight of the year was a fashion promotion which was held in a leading London hotel and later at the Trade Development Council's London Display Centre.

Market surveys were conducted in the expanding Japanese market; and also in Malaysia.

'Hong Kong Enterprise', the council's monthly magazine, in- creased its circulation and continued to prove an excellent medium for both suppliers and overseas businessmen.

A second version of 'Investment Hong Kong' was published in conjunction with the Industrial Development Branch of the Department of Commerce and Industry and a new quality magazine, ‘Apparel '69', was produced to promote the Hong Kong garment industry. This was followed by a later edition, ‘Apparel '70', to coincide with the 1970 buying season. Similarly, another new magazine, aimed at promoting the sale of toys, was also produced.

During the year the council's Design Department gave assistance to Government with the interior design of Hong Kong's pavilion for Expo '70 in Osaka.

Export Credit Insurance Corporation

The Hong Kong Export Credit Insurance Corporation which provides protection against those risks in overseas trading which are not normally insurable commercially, entered its third year of operation. Nearly 500 Hong Kong exporters are now making use of the corporation's facilities, representing an annual estimated insurable export turnover of well over $1,000 million and a maximum liability for the corporation of over $500 million. On February 5, 1969, the liability which the corporation is empowered to assume was increased to $750 million by resolution of the Legislative Council.