ENG-1967 — Page 88

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INDUSTRY AND TRADE

designed by the council's design team and constructed in Hong Kong. It was fitted on a standard trailer chassis and travelled widely in Tanzania, Uganda and Kenya, attracting a great deal of attention with resulting excellent business.

A businessman's mission to Canada, in September, was organized by the Hong Kong General Chamber of Commerce on the council's behalf. It visited all the main towns and a large volume of business was reported. The last mission of the year was to Australia when the delegates travelled from Brisbane to Perth with satisfactory results. Before each mission, painstaking research was conducted to ensure that the right products were being taken into the markets.

At the London offices of the council several specialized displays were held which attracted buyers from Europe and the United Kingdom. In America, the now familiar participation in Depart- ment Stores Festivals took place with an enlarged and varied team visiting stores, mainly in the Middle West.

In efforts to plan better services for the exporter and exporting manufacturer the council organized the collection, analysis and distribution of market information, provided expert guidance and assistance to local firms and developed means of contact with over- seas buyers. An expert from the International Marketing Institute in the United States visited Hong Kong to review and advise on information systems.

The council expanded its Brussels office and the office in Sydney was moved to larger premises. After the disturbances each office undertook a special campaign to help re-establish confidence in Hong Kong as a viable trading partner, with considerable success. The Brussels office covered most of Europe in a particularly inten- sive campaign of lectures, articles and booklets explaining the Hong Kong situation in sober, factual terms.

A number of publications were produced during the year. The Hong Kong Trade Bulletin, with a circulation of nearly 25,000 copies a month, was replaced in October by a more sophisticated journal called Hong Kong Enterprise. This is distributed free of charge to businessmen in all parts of the world. A number of smaller booklets in appropriate languages were distributed—usually during