ENG-1957 — Page 338

PRESS, BROADCASTING, TELEVISION, FILMS AND TOURISM 289

broadcast live; both English and Chinese interviewers at various places in the exhibition talked to stallholders and visitors, giving a much more dynamic sound picture than was possible with recordings.

Similar techniques were used twice on 31st December, when Sir Alexander Grantham's departure was broadcast live by both services simultaneously. Immediately the broad- cast was over, equipment and technicians moved rapidly to four other sites to arrange for the broadcasting of a roundup of New Year's Eve celebrations from 11.15 p.m. to 12.30 a.m. on 1st January.

Six weekly Cantonese magazine programmes depend on material recorded outside the studios, one of the most inter- esting being the 'Farmers Magazine'. This programme, started on 26th May, is produced for farmers in the New Territories. It includes talks and discussions among farmers about farming methods, market intelligence and entertain- ment by farming people, and it answers farmers' queries on subjects ranging from planting fruit trees to raising quail.

The 1957 Macau Grand Prix was fully covered by teams of Chinese and English commentators, and the combined effort of Radio Hong Kong and Radio Vila Verde, which provided all facilities in Macau, brought listeners a con- tinuous sound picture from all round the Guia circuit.

The bad floods of May provided much broadcasting material, quite apart from the constant flow of broadcast announcements warning the public of landslides, flooding and road collapses. Commentators and interviewers toured as much of the Island and Kowloon as possible, recording interviews and eyewitness accounts.

Audience Research. A general Listeners Letterbox pro- gramme was broadcast in the early part of the year by both services. Listeners were invited to send in their comments on programmes, and their letters were read out on the air. Many letters were received by both services and the pro- grammes were a useful prelude to the full-scale listener