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Rediffusion
Rediffusion (H.K.) Ltd. holds a franchise granted in 1948 per- mitting the operation of a wire broadcasting system controlled from the company's studios in Hennessy Road and carried to subscribers through three amplifying stations, two on the Island and one in Kowloon, and nearly 400,000 route yards of wire. The wireless receiving station is situated at Shatin in the New Territories. There are two networks carrying an European and a Chinese programme, each being continuous from 7 a.m. to midnight. A switch on each receiver gives the subscriber a choice of either network. The programmes consist partly of relays from Radio Hong Kong, the B.B.C., Manila, Australia and elsewhere, and partly of recorded and live matter originated in the company's own studios. Approximately 10% of programme time is commercially sponsored. The fee charged to subscribers is $10 per month, and the company pays the Govern- ment a fee of $1 per month in respect of each subscriber. The popularity of the system may be assessed from the fact that in less than two years of operation the number of subscribers has risen from 1,000 on the opening date to over 40,000.
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