1990-10-25 — Page 30

育 日八初月九年午庚曆夏

*報日僑華

月十(〇九九一○年九十七國民華中

四期星日五廿月十 ( 〇九九一)年九十七國民華中( 30

case(21: ~38 ¿B

Solution to Exercise

x+34x-3 2:3.

(ANSA)

↓任君選擇|

專家

199】中學會考預習專欄:

明德出版就

MILL & DALE PRESS

Additional Mathematics (4):

Gasel 3)

12x5169+4:3

(ans)

(3)

contine (t)

(b)x

4290

5490

5490

5590

Hevision Txercise 4 Inequali

5490

Worked Examples:

6590

show that, (m\n}} -- 1)

6590

Solution:

6590

6590

7390

Exercise AA

1. Solve for

show that

5490

4090

加快捷。分

>游泳之最:

•本古大厦西翼10樓1043

KF MIM RANGIE IT PL17# 1372301

艺旅遊點。

5490

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Solve the neasa ity

5240061

12x 15x+4

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6776111

以

3410222

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Solve the inequal

* 6959933

563333

of the

Following cases: (a) 2-1

Save the inequality

case(2)

~3x+1:3x+3x13

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Advertising

明德出版社

MILL & DALE PRESS

Commerce (4)

LAI

Choice of Advertising Media,

There exist

advertising media ranging from television, te MTR stored value tickets

Sad

The actors that may

-firms on chouler for Hascribed.

follows:

Advertising cost

Since the cost may be ver expensive..

determine the budgetee

be allocated to the

Campaign.

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$3170起

4至7天

The nature of consumer arr

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*RGIE 1. *

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The choice of the medi

depands upon the product. exouple, a new

systems shibuld be advertised the radio since moterists are racholsteners...

G. The average of the market

Serrehodium is specially suited

for farger market segment. If thie firm aims. at. large sagment..

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the television.

Catered

th's need.

·Character 3

Customers

Like

targ

Mes, Lastes. hlying has its er the stomers 'should be stadood, Sp identified and specific ment could lie reached with 'apiropriate med tim

Mode of debivery

It should be determined whethe The message is delivered. Sorough an bedio-visual type of.. the. rediu

VII. Rate of Advertising Agencies-

Tha advertising agenctes "specialists in designing a variety of highly-specialised statistical and psychology, technique,

...

the services provided by the wagencies. are described. be ow:

Conducting the market research The agency, undertakes, the job. of the research so as to Tdentify the consumers Lastes and needs. Creating the advertisement

content

The task is completed with the assistance of information"

ovided by the advertiser

roding, the advertisement

#thine, 20 of the Production

Department the adver

is filmed

d. Booking.

space

-advertisement

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best

adv

advertiser best mediu produc

VILL Role of

Die of Market Research

Market research has been, defined as, objective gathering, recording and analysing of all dale about problems relating to the transfer and sale of goods and services from producer to consume

If the manager take the right decisions in the marketing

·strategies, he aust havet halevant. and updated information about the market and its product. He wil thus initiate the research to gain the desired information.

research. The Launching of the could achieve the following functions:

3. It investigates what, potential.

consumers are likely to be in.. the futures

b. It enables the film to identify the potential market in terms. of its total possible demand It enables the fire to asses the buyang habits, likes and cislikes and tastes che consumers, so that the pradict presented in such a way to appeal to most people.

foration.

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Arguments /

and:

against Advertising Arguments for the advertising 我的

stec

a. with acvertising it facilitates!

the launch of new product.

epsomers be inforred

de range of choice of

to be available:

towards newspaper.

contribitus

better que

It proga thus Chri

and

Ward

Joyment level since the advertising)、1 successful, may generate the... increased $8105,

Corisumer's pay less for the goods, sincexthe firm may enjoy economies of scale in the light

mass product, fen

the g

improves standard of Titroduction product..

Arguments aga are listed:

general ith: the

rew"

advertising

Advertising Bovery costly, f it Lansuccessful, the cost of Perthaung can result ind

'for the goods..

ans to persuade consumer co buy goods which he does not

1tmisleads consumers by making exaggerated claims.

d. It often exploits consumers by.

placing undue appeal.

material possession.

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e. It promotes styles of living

that are socially undesirable.

resources - could be utilized elsewhere

f. Scarce

there were less advertising.

Self-assessment question

1. Explain briefly the

hatween persuasive adve Informative advertising

Ference arid

2. Why does an advertiser engage, in

marketing rese

research?

3. There exist varieties of types of advertising media, rang ng From celevision to MR stored-value tickets.

What are the factors that may influence: firmson. thair chaica:of advertising media?..

4. What are the advantages of point-of-

salm advertising?,

5. Wilen media would you, cóncentrate on if you were advertising a new model of micro-computer? Give reasons. 6. State four advantages that television advertising has. 'over. newspapers.

7. Describe the services provided by an midvertising ågent for their clients.

8. Describe two different' . fores of bu Badvertising media suitable for each.

of the following products, giving reasons for your suggestion

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(b)a new model of microwave oven,

bare the advantages

9. What

advertising to

(aja manufacturer, sand

(b)a consumer?

10.How Tab is it true to say that

advertising always

price of goods?..

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