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HONG KONG URBAN COUNCIL
ADDRESS BY CHAIRMAN
CHAIRMAN (in English):-Ladies and Gentlemen, may I call the meeting to order.
MINUTES
The minutes of meetings held on the 12 May 1992 were confirmed.
PAPER
The following paper was laid on the table:
(1) Report to the Urban Council by the Secretary, Urban Council, for the month of May 1992.
QUESTIONS
1. DR. THE HON. ELSIE TU asked the following question (in English):-
(a) How much public money has been spent on the Keep Hong Kong Clean Campaign since its inception?
(b) What criteria have been used to measure success of the campaign, and whether the conclusions have been or will be published? and
(c) What other measures have been planned to control littering?
DR. LEUNG PING-CHUNG, VICE-CHAIRMAN OF THE PUBLIC HEALTH SELECT COMMITTEE, replied as follows (in English):-May I answer Dr. The Hon. Elsie Tu on behalf of Mr. PAO who was on vacation. The question concerns the Keep Hong Kong Clean Campaign and is in three parts.
The first part concerns the total expenditure on the Campaign since its inception.
The Keep Hong Kong Clean Campaign was first launched territory-wide in October 1972. It became a joint Urban Council and Regional Council function through the Joint Steering Committee in 1986. Funds for the Campaign are shared between the two Councils in the ratio of 2:1.
The total expenditure on the Campaign since 1972 to the end of March 1992 was $38.47 million. $31.45 million was from the Urban Council and Regional Council contributed $7.02 million.
The second part of the question concerns the criteria used to measure the success of the Campaign and whether the findings have been or will be published.
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21
HONG KONG URBAN COUNCIL
For some years, it has been the strategy of the Keep Hong Kong Clean Campaign to adopt a two-pronged approach-education and enforcement. In order to evaluate the effectiveness of the Campaign in these respects, the Steering Committee commissioned the International Research Associates Hong Kong Limited (or INRA) to conduct a study in 1990/91.
The principal evaluation criteria were:
Firstly, perceptions on the overall cleanliness of Hong Kong such as cleanliness of the streets, squatter areas and country parks;
Secondly, attitudes to various aspects of cleansing such as adequacy of street cleansing and litter bins;
Thirdly, the responsibility of keeping Hong Kong Clean such as awareness of the importance of keeping the environment clean;
Fourthly, attitudes to penalties for littering; and
Finally, awareness of and attitudes to 'Keep Hong Kong Clean' advertising and events.
A Research Report in both English and Chinese was compiled by INRA in May 1991 and was endorsed by the Keep Hong Kong Clean Steering Committee and ratified subsequently by both Councils. Highlights on the survey results were also made known to the public through the media. The majority view was generally that Hong Kong is now cleaner than it was say, five to ten years ago, despite the continuous influx of population from the Mainland. This was attributed to people being better educated and the Campaign's on-going publicity. The survey results are being used to determine themes, strategies and major target groups for the current and future Campaigns.
The third part of the question concerns the measures taken to control littering.
To tackle the littering problem, the Keep Hong Kong Clean Campaign continues to enhance publicity and education efforts particularly targeted at young people so as to influence attitudes at the formative years, as well as to the 40-60 year age group since the latter tend to be the litterers. Emphasis is also placed on proper handling of litter, and the reduction of waste by recycling, with the support of the District Boards, other organizations and schools. Publicity takes the form of TV and radio APIs, posters and public participation in clean-up projects and other campaign activities.
The Steering Committee also encourages community involvement to promote the pitching-in spirit and awareness of the importance of a clean environment.
Apart from measures I have already mentioned, improved litter containers in greater numbers are being provided at vantage points and busy areas and the frequency of emptying these is being increased.
Page 14 of 126
Page 14 of 126
20
HONG KONG URBAN COUNCIL
ADDRESS BY CHAIRMAN
CHAIRMAN (in English):-Ladies and Gentlemen, may I call the meeting to order.
MINUTES
The minutes of meetings held on the 12 May 1992 were confirmed.
PAPER
The following paper was laid on the table:
(1) Report to the Urban Council by the Secretary, Urban Council, for the
month of May 1992.
QUESTIONS
1. DR. THE HON. ELSIE TU asked the following question (in English):-
(a) How much public money has been spent on the Keep Hong Kong Clean
Campaign since its inception?
(b) What criteria have been used to measure success of the campaign, and
whether the conclusions have been or will be published? and
(c) What other measures have been planned to control littering?
DR. LEUNG PING-CHUNG, VICE-CHAIRMAN OF THE PUBLIC HEALTH SELECT COMMITTEE, replied as follows (in English):-May I answer Dr. The Hon. Elsie Tu on behalf of Mr. PAO who was on vacation. The question concerns the Keep Hong Kong Clean Campaign and is in three parts.
The first part concerns the total expenditure on the Campaign since its inception.
The Keep Hong Kong Clean Campaign was first launched territory-wide in October 1972. It became a joint Urban Council and Regional Council function through the Joint Steering Committee in 1986. Funds for the Campaign are shared between the two Councils in the ratio of 2:1.
The total expenditure on the Campaign since 1972 to the end of March 1992 was $38.47 million. $31.45 million was from the Urban Council and Regional Council contributed $7.02 million.
The second part of the question concerns the criteria used to measure the success of the Campaign and whether the findings have been or will be published.
Page 14 of 126
HONG KONG URBAN COUNCIL
Page 14 of 126
21
For some years, it has been the strategy of the Keep Hong Kong Clean Campaign to adopt a two pronged approach-education and enforcement. In order to evaluate the effectiveness of the Campaign in these respects, the Steering Committee commissioned the International Research Associates Hong Kong Limited (or INRA) to conduct a study in 1990/91.
The principal evaluation criteria were:
Firstly, perceptions on the overall cleanliness of Hong Kong such as cleanliness of the streets, squatter areas and country parks;
Secondly, attitudes to various aspects of cleansing such as adequacy of street cleansing and litter bins;
Thirdly, the responsibility of keeping Hong Kong Clean such as awareness of the importance of keeping the environment clean;
Fourthly, attitudes to penalties for littering; and
Finally, awareness of and attitudes to 'Keep Hong Kong Clean' advertising and events.
A Research Report in both English and Chinese was compiled by INRA in May 1991 and was endorsed by the Keep Hong Kong Clean Steering Committee and ratified subsequently by both Councils. Highlights on the survey results were also made known to the public through the media. The majority view was generally that Hong Kong is now cleaner than it was say, five to ten years ago, despite the continuous influx of population from the Mainland. This was attributed to people being better educated and the Campaign's on-going publicity. The survey results are being used to determine themes, strategies and major target groups for the current and future Campaigns.
The third part of the question concerns the measures taken to control littering.
To tackle the littering problem, the Keep Hong Kong Clean Campaign continues to enhance publicity and education efforts particularly targeted at young people so as to influence attitudes at the formative years, as well as to the 40-60 year age group since the latter tend to be the litterers. Emphasis is also placed on proper handling of litter, and the reduction of waste by recycling, with the support of the District Boards, other organizations and schools. Publicity takes the form of TV and radio APIs, posters and public participation in clean-up projects and other campaign activities.
The Steering Committee also encourages community involvement to promote the pitching-in spirit and awareness of the importance of a clean environment.
Apart from measures I have already mentioned, improved litter containers in greater numbers are being provided at vantage points and busy areas and the frequency of emptying these is being increased.
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