1950-01-21 — Page 6

THE FIRST STEP IN OUR MOVE TO 13, CHATER ROAD IS ACCOMPLISHED:

OUR TAILORING

DEPARTMENT IS

NOW FUNCTIONING AT THAT ADDRESS,

(NEXT TO MOUTAIED)

MEN'S AND LADIES

DEPARTMENTS AND

ACCOUNTS

WILL

REMAIN

OFFICE IN

ΤΙ 15 OLD PREMISES

FOR

THE

PRESENT

MACKINTOSHS

BERT PIGUET

›THE HONGKONG TELEGRAPH, · SATURDAY, JANUARY

1950. 21,

WEEK-END WOMANSENSE

SPRING SWEATER

Shown here in a Doryllie sweater, with high Dior pockets.

available in all shades.

by SUSAN DEACON

Trimmings will be at the back of your

Y

1950 hat

OFR 1960 spring hat will look

strull and trim from the front.

It is going to be the fuck of

your head which will catch the 'efe

Front Cow. your hat wall up

prist

Mont

Formales

1920 ver

with

tra 25

These bar Jas the

..f the

Phongater Tingk inspired by the Flemish bonnet

Trimmings which ITI spring of 48 we were slap The front, and in 1949 a

+91

side, in 1850 will be at the hack only if you are really NITE!

feathers

flowers

Tired of

Veling and massend

send add task

pedes shap

Use 1:01

Str

KORKUBALI

MOUSE

dire f

[

15084

1

Desetabl

Tealtors

3:1

ul

Women

הייזי

"BANDIT,"

"VISA," "DINGO," "FRACAS”

Four penetrating and lasting perfumes from ROHLRT PIGUET, PARIS

Sole Representatives K. CAUDRON & CO. French Bank Bldg., 3rd Floor. Tal: 27539.

Baghtweight pastel fell

bae ataws are visand Sheich No

spring hat showing the 5 iL backward trend ant Nose Parka traw

Time For Serocalcin.........

*EX Hong Kong's chilly days approach, the common cold comes out to play with renewed vigour

thanks to Serocalcin its playtime of infection is only short-lived.

At this timo many thousands urt starting their prophylactic Course

Make sure of your supply by ordering Serocalcin BOW

SEROCALCIN

FOR THE PREVENTION AND TREATMENT OF COLDS

Packed in tubes of 60 tableta.

Pharmacists are reminded that the sole selling agents for Berocalcin in Hong Kong are Shewan, Tomes & Co., Ltd Chung Tin Building, Telephone 27781/3.

TAI HANG JEWELLERY

Wholesalers of CUT-DIAMONDS

and

Sole Agents for

Liberty Diamond Cutting Works (Pty) Ltd.

Johannaaburg, South Africa.

Bank of East Aals Bldg.

-7th Floor; Room 707, Hana Kohly.

Telephone 21388

mmke

[11

I

Golby

The Fabric Of The Year

By Joan Erskine

LONDON. pleats at the back facilitate HOPPING round Lon- walking. Top right is a hint of *twenties. In ice-cream

don, I found very few the casual belted suits yet colours, raspberry and

vanilla,

the

The past few years have seen a starting Improvement in tex- sites of every kind, war.

During the

on sale. There are two the middy blouse alts on

waist- this hips, hiding the natural typical examples of trend:

two- line. Bottom centre is a sophis- п Dorville

drape piece in steel grey with cor. tlented dress with side duroy blouse top. after the and interesting yoke line. style of a French porter's uniform, and straight wool skirt; and

В Charles Creed smooth tweed sult,

pure silk and fine with wide leather belt, flap disappeared, but in their pockets and cuffa, and rayon mixtures appeared. Rayon looking anddle stitching. This suit has the advantage of was purchased by Jennifer like almost any fabric-

These be woven to resemble corduroy. Jones, the film star.

that well- crepe. Hnet, and so on. are the auits dressed women in London

are finding casy and com- fortable to wear,

A Contrast

in

To show You n contrast styles, lustrnged here are three moiris shown by Frederick Starke

hia rereit spring Top left is a belted shoulder line suit with sloping nad very full basque. Two kick

Pollection

D

white with a black velvet ribbon and tiny must- Tous decorating the base of

r CŁOWO

Sketch No, 2

<2>

11

typical example of the back- thisis. It 13 ward trend in nade in grey felt and has a white Krostraln envelope from the flap turning up been at he centre buck.

This hat would went

well

with spring suit.

A new beret

Hat

No. 3. The ice-Pack

hat, the new version of the beret. This type of hat, which

13

older

more sophisticated, could be worn casily by an woman.

were

Several hats I saw made entirely of grosgrain. They are light to wear and fold without crushing.

--London Express Servtes)

The Fabric

Itnen

place

can

Buy one fabric outstripped all the others. Nylon, a man-made yarn, revolution In Intrie manufacture, I unhesitatingly choose us the fabric of the

year

from

Sport, 19

tu

known Nylon stockings are simply as "Dylons But apart

gossamer stockings, you know how many kinds

exist? nylon fabric at present There are volles, chiffons, mur- quisettes,

other and neta. lightweight materials, satins and taffetas, piques and poulte Ja the slightly heavier cloths, and nylon trico. The latter Arc knitted fabrics, made In преп stitch patterns, particularly suitable for underwear.

Sometimes nylon is combined with silk, rayon and worsted, to minke apresat mixture fabrica. In 1930 We

expect to hear more of these developriverstas.

A Popular Prejudice

The popular prejudice against wearing sy kon next to the skin--because it fell cold-is

The now old-fashion

The w Inbytes ung specially designed for lingerie,

dresses.

We are seeing more and more nylon

tricot materials in the They are made up shops now. into frilled and ruffled night- and vests. panties Although still

expensive, they have A lend over

other fabrics; as they dry quickly and red Ironing. Shoulder straps, too, are made of nylon, so that they dry as quickly as the rest of the garment. In fact, these Harment might have been specially designed for travellers. They are so light that they take p very little space, and creases

easily in

Low

hang

out

1

are

minutes.

As there are now nylon col- lars, cuffs, evening shoes, um- brellas, raincoats, hats, corsets, brassieres and socks, what we to expect in the next GITY years? Shall we find ourselves encased in heat-resisting, damp. resisting, Wellsian rubber suits, my skirt and little or clad in elve besides?

You can judge her husband

DEA for the pally egters

Type bet husband by kanking

dress

her dress

1 ks 11

Must Wom

IN

well as themselves, so you can, if you're smart, fnd out what he's huc by looking at the dress water bas! Lank irst t dirente

then at the

'

the Solutions below

by ANNE EDWARDS

HE'S conservative, 105 luve, deleats Hamboyance and exaggerated fashuuga, likez to see his wife in ulra femininu clothes rock colours like thats pale pink chiffon dress with a draped neckline.

HE'S intellectual, jealous, prefers dresses he cuils

**picturesque," with good line, und no ble areas. For him she wears this scel blue saun with "Sitwell" sleeves und medici collar.

HE'S

devoted, uncritical, thinks anything she wears is wonderful-so she can get away with unadventurous clothes like this in non-descript chiffon-not unlike dve blue others on the floor.

HE'S unsophisticated, simple, an outdoor type who likes his women sweet and simpic, So her fluffy and oven frail. dress is in triple-layer tulle, with a finely pleated skirt, and wide butterfly

collar. HE'S the smart man-about-

5 town, sophisticated, right-

clubbing, woltish-and he likes 10 see his women looking ex- tremely elegant, eye-catching, and alluring. To please him she wears this clinging dress la black velvet

by her

2

party dress

WHAT THE HUSBANDS ARE LIKELY TO SAY:

THE COMPLIMENTS will be as characteristic as the man's tastes. No, i will say--"I've always liked you in that colour". No. 2. "I'd like to paint you in thas frock" No. 1. "You look lovely tonight but you alWAYS do" No. 4. "My mother used to have a dress like that;" No. 5. "Just like a' fashion plate!"

London Express Bervice

5

Top iefs is a belted salt with sloping shoulder Une and

back at the

Facilitato very full basque. Two kick pleats walking. Top right in a hint of the *(wenties. In ice-crRN colours, raspberry and vanilla, the middy blouse alla on the

Bottor bim, hiding the natural waistline,

centro la Nophisticated drew with side drape and interesting joke line.

Last-Minute Date? Look Your Best in Double-Quick Time

By HELEN FOLLETT

THERE is a clang on the tele- THE

to

phone. The New Number is calling. If it is all right

with Mis Lovely, he would like take her places. Maybe a little In about It? dancing. What half an hour she will be ready for the merry evening. She can Arrange her cropped locks in a hurry, get into her pretty duda that she will but let ur hope

make take plenty of time to herself д new face. Hurried

of put her out make-up will

beauty form.

oli

ото

using 12

There is no

need of soap and water; anyway,

lisely to leave the skin surface moist so powder will not go on smoothly.

She should USD cleansing Ught consistency, spreading on briskly to bring colouring to the cheeks. A heavy massage this cream is not suitable for treatment. She should includo the neck and the ear lobes

cream DI

14

11

Pledget of Cotton

Mis L will remove the cream with tissues, then apply a skin tonic or astringent. The incans of application is to

beal

use

a pledget of cotton, after which The Mesh should be tapped briskly, working upward

from

the collar bones. There will be

fre fresh look to the flesh. She is

ready for the

trimmings.

Powder Is Buffed on the surplus

powder brush,

removed

connetic

lightly,

with a

Provocative But Less Obvious

HOLLYWOOD. THERE'S bad news for the men

HER

who have been delightfully bug-eyed over the ladies' plung- ing necklines: the fashion is on

way out. But here's a silver lining for wives will be husbands: their

the

able to convert to 1950 fashions with little expense.

Source of this glittering infor- mation la waspish Edith Head, the fashion designer of Par

hep amount.

"Necklines

going

to

plunge," she reported, when she was back from Paris "but only to side. No more from side bare bosoms, but there will be bare shoulders. In other words, clothes will be more provocative

and less obvious."

Miss Head, who is

busy

Nancy

designing clothes for Olson and Ruth Hussey in "Mr Music," said the purpose of 1950 dresses will be to get men, not just whistles.

"The plunging neckline and for skirt may be okay Saturday night at the corner drug storo," she declared. "But they are becoming passe In clrcles where women dress in good taste.

Styles will be slim and draped, with lots of material, but no. Briefly, padding or stuffing girls will again be girls-not upholstered clothes hornos with square shoulders and deceptive angles."Associated Press,

1

She pincer rouge high on her cheeks, sweeping the pad over her eyelids unless she is

about

to use shadows. If she prefers shadows she starts the applica- tion at the inner terminal of the eyelid, continues outward, stopa far end of the eyebrow. She blenda ment is dark close to the lashes. With the lipstick she is canny because, if it is not a neat, razor edge application, the effect of synthetic beauty is lost. Follow- Ing present day rules of make- select a natural up she will colouring.

at the farefully so the ulz

Final Touch The final touch is a bit of perfume behind the ears, in the bend of the elbowe and on the hem of her frock. All set, ready to go!

Of course, any perfume should be veiled and discreet. It should not be strong enough to take a wham at the public nose No doubt you have walked into a public conveyance, have been half-suffocated by some over- powering blend wom by woman of poor taste and com- mon ideas.

CRISP.CROP STYLE

From Now York, come iwo of the ultra-short 1950 hair styles: this one, crisp, cropped and slighty curled, is com- pleled with a three-tler pearl

collar.

A Fifth Avenue designer cafle this one, with its brushed .back, "wings" and Hamlet top; the little boy bob," →London Express ServiSE)