MACKINTOSH'S
WOULD LIKE YOU TO READ THEIR SPECIAL. ADVERTISEMENT ON PAGE 9
ALL THEIR WINDOWS ARE THIS WEEK DEVOTED TO
munt Spun
GOR-RA
COMPLETES THE PICTURE
GOR-RAY skirts one better!
Regnierd
Obtainable at all leading stores
Gor-ray Ltd 107 New Bond Street London WI England
J
CHINA FIGURES
BY
ROYAL DOULTON
"Beautiful in form and feature,
Lovely as the day,
Can there be so fair a creaturo
Formed of common clay?"
Longfellow.
G. FALCONER & CO. (HK) LTD.
Union Buūding. Hong Kong Telephone 22343.
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WEEK-END WOMANSENSE
THE LENGTH OF
A WOMAN'S SKIRT
What seems at first glance a frivolous question turns out on looking closer to be a problem that touches vast industries, inspires the dreams of talented men-and provokes controversy in countless homes.
THUMB ́S
down for "the"""""very"" -long skirts! Thumbs down, too, `:for- the short skirts of ten years
ago:
the
by ANNE EDWARDS
S
Bever
wick,
turers. and distributors of "women's clothing in the Fonden prod
Soma of them-turn out
thousand garments and seven thousand re dresses take a lot of moving.
Four weeks is the period Paris centrally allowed for the stone,
softening of the customer, then the clothes go Into the retail
10 n woman chances bor mind-because of what? It may start in the small parfumed world of the fashion houses a small It's the medium-longuet pse in one hot August shops (80,000 of these In the skirt "brought in" by werk a procession
Dool Paris in spring of this mannequins paraded in skirts reckoning).
of French-United Kingdom at the inst |year-which carries off 11.6% were only 18ins from the
popularity prize.
ground Instead of 14ins-a! Over to the shops, where turn- London typist changes the colour over; paced by the rate of pr Look at these figures:-
of her lipstick and a London ›duction" and, the short life of a model girl is out of a Job alteration
fashion, has to be quick. Put assistant In a Londen out more advertisements, store doubles her overtime, and
and change
the display London coat manufacturer throw out
figures, saves £600 a week.
jong-haired plug nowales To poll
lines the straight short dummies, skirt-and the
new styles that in accessories, get the must
woman, to wear the short skirt, women Invent a slogan. If the frock plate after plate bas been ex doesn't sell Inside eight weeks posed in the cameras of fashion
turn it out and try another photographers.
version.
Look at these figures:-
the ground
Medium (15 from) 82% Long (12 in. from)
the ground
11%
Short (17 in. from)
the ground
7%
to a
B
Ko with it-to
They are the answer and advertisement parades its Page after page of editorial question submitted some attractions. Model girl after weeks ago to readers of the Daily Express—
model girl cuts her hair short, buys a different pair of shoes, looks anxiously at her hip and leg curves,
A Good Calf- The four chief London model
are
the
Short Skirt, Short Cut
Onco. Inside the short, skirt the patient looks round for one of the 50,000 hairdressers in the country to give hte a short cut. "Skirts are getting short
With the short cut and the again. Latest news from
new skirt she needs a new hat
thero Paris is that skirts, now 15
rotall 1,100 inches from the ground, are agencies have worked at full milliners in London alone,
Lying in wait, too, are the going higher still. That pitch. "Last year," said one of means they are only two narrow shoulders, small waists, plainer
them, "we needed girls with shoemakers
choot, stocking manu- inches longer than in the and sim ankles. Now I don't facturers with lighter shades short-short days during the have a call for anyone who has of clockings, and all the minor War and three inches mt broad shoulders, flat hips, bandeaus for shingled heads,
shorter than they were year ago.
and
A
"Well,
now you've tried everything in the last three years which do you like
best 7"
The response was remark. ablo. Nearly 20,000 women (and 15 men) sent in post. cards.
the with
the
new
collars,
a good good
Eton The target for all this propa- snake chains, ganda your mother, your wife, corsets your daughter, is by now willing textiles in the new weigh Hae
that she must ly persuaded
But getting women out of have a new ratumer outat, and the frills and long skiria of (if she can find it at the price) the 1890s and into the boyish of the "1920s she'd like it to be one with the short skirt looks new short skirt look.
Promises. to be a very pros- perous process for somo
Waiting for just this strategic moment are the dresult and
coat manufacturers."
The Fashion-Buyers-Trade Directory 1sts 6,000. manufac?"
Nylons for
by
tatted up to the tidy sum
of 400 million in Britain last
(London Express Service}
everyone
"Nylons for all in ʼn
Low months." which they have been telling. to women over since, 1045.
...the Aneat method of cooking salmon steaks is to cover with a litle olive oil and wrap in greaseproof paper, then cook in the oven (up from a Tintera}:
whose bobby Ja salmon fishing in the Wye).
NYLONS for all who want me sh
them in 1950.
That is the target of British Nylon Spinners
..the best way to keep n teapot warm is to shape en or-. when their enormous factory out when the pot is standing dinary cork to plug into the at Pontypool South Wales,
(told to me by any hostess, comes finally into full pro- miner's wife Mrs Green, who duction,
I has to face the endless problem
of staggered meals).
The yarn produced should be enough to supply the Hirwaun, where we had home- ...a tiny cafe in the village of export market and still give made soup, roast lamb and mint women in Britain the chance sauce. French-cooked.¦¦voget=.
ables, blackberry tart with very
of wearing nylons if they edible pastry, and a cup of tea want them.
Good
for stocking for 28. 9d. Note to the average manufacturers....the very fine don't-care waitress of today 16-dernier yam for making the cloths
news
were snowy,
..the
the shecrest nylons will be silver thining, the flowers fresh
and the servico cheerful!
TWO IN ONE
Double-purpose coat (seg lop of page).
IN OR OUT
5
The 'Garcon' Will Be
Back
PARIS Next winter's Agure will be straight and “plus garconnier" predicts Alde Cadolle, famed "corzelier."
Mademolcolle Cedolle GUIEN up the influence of new cauluja, showings aa: "Girdles will con tinue to mark the waistline, but. it will be less sharply defined because hips are flatter. The profile of the woman's ngura will be fint a back; the abdo men is also flatter and breasts
leza
pointed
but still high. "For evening
wired
are
widely spaced cups, effects are increasingly popular, with low-cut decolletes. There is less boning generally, and an avoidance of anything which interferes with the smooth supple line of dresses.****
So girls will be "boys."
Or will they? Recurrent reflections fashions of
the *20s bring shudders to those of us who recall silhouettes of those days. Protuberant tummies, sunken
by Lorna Westall cheats; convex shoulders...how
"Darling, what
have you done with your hair?”
and
different. from ·what we're
familiar with now: Free- swinging shoulders, tucked-in midriff, unembarrassed bosoms!
***
BUT Interspersed through- B
out both Paris and Ameri- can designer.collections come reiterations of the fashion for
as
the trim little casluma described as "boyish" here, "garconne" In France. little
Neat
their
neat cutlines, boyish masculine
Peter Pan collars,
trig,
Jackets
waistcoats, Cor-
paro
cuis,
retieres take notice and down by
exaggerated bra smooth out over-rounded trips.
LONDON.:
more than 40 well known
showed ARLING what have manufacturers "D
you done to your wares in miniature shops filled
with flowers hair?" was not a question buyers. Nearly all the
Overseas shoes you would have put to any presented will be on sale of the models at a ̈coiffeur's early spring. The winter ones show held in Hay Hill, are already in the shops. Mayfair, recently, The THE SENSATION stylist, Riche, declared his The sensation of the show preference for simple hair were the beautifulle : modelled styles designed to suit the nylon evening shoes. These are especially designed to be worn of with the now shortened oven- Individual head. None
GET RID OF EXTRA POUNDS
By HELEN FOLLETT
your curves uro
curvier
I then you want them to ho
you can bump themeft, Reducing exèrches aro fa~ vourite indoor sport with the cool weather here, "My dear, you should have absolutely no tummy at all, Just bo flat prairie south of the belt The ture for bulges in painless, all you have to do is to put your muscles to work, and they will dispel the fat cells,
To reduce hips and thighs at down on the Boor,
hande braced behind you. Lift up on toes and hands, then come down on your derriere with a good hard smack. Up on the hands and toes again, arching the body... After ten or twelve lifts, lie on your back, swing. the left leg far to the right, rolling hard on your hip as you turti.
Ten imes with the lett leg, ten-with-the right and re- peat.
THE NEW "COOLIE OUT"--Matching It is the latest in Over-Developed Arms
hats, the Diminutive Mandarin Cap.
B
K you are afflicted with over-developed upper arms Ilo
his styles was fantastic. Ing dresses. Just as well, be on the floor, fect close to- Each stood good cause they are not cheap-25gether, hands clasped on your combing-out. All could be or Co without purchase lax. chest. Roll from side to side, To hide them under a long giving the arms a good smart under the frock would easily worn
be wasto α spanking against the floor. head-hugging bonnets and money to put it mildly, One These exercises aro recom- small caps fashionable at Norwich, had a nylon tricot there is too much plumpnery.
model, made by Holmes of mended for localised fat,
the moment
COING GREEK
We
EVENING SWEATER
galter spangled with diamanto, all over, you will need to be a a tall silver kid heel, and nar- diot-watcher. Cut down on We have endured the agony row wedged sole, also decorat fats, starches and sweets--you of going Greek. We went Ed- ed with diamante. Are you probably get more of these 'wardian, and. suffered the prepared to go a splash on a elements than you need any- pinning-up and labour t en- pair of evening shoes? The way and live mainly on lean talled. Last year we had our are, a good buy, because
they ma
meat, poultry, fish that is not "bubble cuts." This
year WD wear well in spite of their fat, groen salads, fruits-and- have gone about looking like lightness. All the models were vegetables. · No. need of starv-
Now shorn lambs.
are in silver-gold evening shoes Ing. No need of feeling like offered a hair-do called. the are out.
a martyr. "Coolle Cut" which I think will prove popular. The hair is at least 1 inches long at tha back, and is cut close to the contours of the head in front, as seen in pleture here. This style is economical because it will not need the constant cut- ting and re-perming. required by the horn-lamb style. It is natural, soft and, I think, be- coming to most women. It has no porting, which is not only a change, but a godsend to the unruly-headed. The hair is use it to line your new winter equally distributed, allowing. It overcoat. It looks luxurious, Isto fall into its natural line. beautifully warm and the latest fashion fad in France.
Colour in the kitchen double-purpose fur contortins CD. R. Wilgon nths for some
COKERY Club member Mrs
...uxcellent living scheme for elderly Indies in Cardiff. The Churchili Bots (rent 168, a week) are divided into easy-to- work flatlets with
resident matron. Cleaning, window clean- Ing and the garden are all taken care of and tenants can bring their own furniture and choose their own colour schemes." An idea well worth. Introducing in Kother districts with the women having to live on their own on a small pension, today.
Fur fashions
CERIOUS consideration of the moment * fn cold-weather
clothes.
·
Double-purDOGS utility fur coat of Embros lamb, with a gay tartan lining, which can be reversed to form a cloth' Lop-coat (seo above and
below);
over your your
But unless you are feeling especially daring, you may not like highly original "two- colour iden niso being suggest- I have been Jooking at a
od to us. Under the pocket-
ed a circle of blond hair which sized version of the Mandarin
shown here also, is, attach сар serves na 'n tweed tòp coat.as wall. In Embros lamb in grey thing new in kitchen colour is combed down hazelnut or choc
or chocolate shades, it schemes. This is the scheme I own. If you are feeling bored avaliable for them in a few has a reversible lining of day am planning to try out myself, with the colour of your hair; months time. At present enter tartan wool and even the side and I found in Boger and connot, screw your courage prising firms who have Im-button down the back and tip Smithells' Httle book on hom to the sticking-place, and ported the special machinery alit pockets are reversible furnishing. Make Yourself at bleach it, this innovation is from Amerled for making these Thres quarter length swa
swagger Heine, gossarte hose are in the style. It has deep coller which he
worth remembering. S ridiculous position of having to
TOE Import the yarn from America can be bucale it is utility it Primrose and Indian Red, ceiling Everyone's eyes were cast (if they can get 113 In order to ears, and
conts only £32 179.
In palo Nile green, walls very downwards at the Fashion In operate the machines Latest fashions in fur include pale primrose, paintwork deeper Footwear exhibition at Gros-
My vilt to this home of
of mink and ocelet ankle bracelets primrose with Indian red Venor House recently. In the nylon in the W
Welsh hill the from Paris
foot-light parades, mannequins. to match a coat handles to fitments, Iargest single-unit factory in collar or a muff, back-to-front Floor Indian red linoleum, good opportunity for showing
with Betty Grable legs Find Europe cheered me a lot, Inckels from New York which curtals of folk-weave in red, them Evening slippers, Watching the thousands of button down the back and zip yellow crears, black and orange brogues, dve o'clock fashions. bobbins spinning and miles of up the front and Ɛena: beƐre” this wonder threat appearing versed at will. NA ME
Cushions, in the dining recess | sports shoes, next summer's really made me believe the old If your fur coat, has seen
covered in Indian red allcloth. shoes and winter – boolees fol- Board of Trade fairy tale, better days, don't discard it, but
lowed across the stage in quick sin(London) Xxpress Service) succession. At the same time,
Schemele in Nilo, Groen, |-
DORVILLE'A evening sweater in foe blue with tinsel yake.
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