1949-07-16 — Page 6

TURDAY JULY

1849

from

TOOTAL'S

- 80 good.

DRESSING GOWNS

in neat designs.

.

SPORTS

NECKTIEŠ

also "special" quality.

EVENING

SHIRTS

extra cool bodies.

PYRAMID

HANKIES

white or coloured.

All except the shirts are

on show in a window at

MACKINTOSH'S

Alexandra Building Des Voeux Rond.

the

The Smile

That Wins PEPSODENT

For routine, hygienic care.

of the eyes and eyelids. Re.

moves dirt, mucous and other Irritants without stinging

Sale Agents: SHEWAN TOMES & CO., LTD. Chung Tin Bldg., Tel: 27781,

Smile!

MAKES TEETH

WHITER!

PANTEEN

VITAMINIZED -MAR TONIC.

ROCHE

Massage Danteer

WELL

✅ INTO THE SCALP

AT LEAST ONCE

A DAY!

Just unpacked

Exclusively at

SHOES

by Ferncraft

in new styles and colours

Paquerette

OWNS

SHOES

ACCESSORIES

Bldg. 16 Da Y.

td

WEEK-END WOMANSENSE

ROMAN CONQUEST 1949

This time: The fashion market

What is the secret of the Italians' success in the world fashion market? VIVIEN BATCHELOR sends. this how-they-do-it report from Rome.

•

Visiting London, Miss Dorothy Shaver, £27,000-a-year president of the New York department store Lord and. Taylor, said:

"America wants to buy British goods. It is a pity. that in several fielda na far as women's wear and acces- sories are concerned Italy la-well ahead of Britain.

THE Rome dressmaker haj swept away the aura of mystery that clings to the ultra-formal and ballyhoo'd presentations of London and Paria.

He wants tourists to see his clothea50

he sends printed Invitation cards to hotel mana gers. They

in the names of each woman guest and send the invitation personally to her

room.

In a third-floor hotel sult where a show was being held, I squeezed myself between a smart Romon matron and on English tourist, who sighed:

"I don't really know what. I'm do'ng here. I never be able to afford anything."

But we found that many of the models cost around £10. (In England "couture" prices start at about £40.)

After half an hour's

delay because "the models are finish

Fitting

strapless bodice in nivy taffeta la trimmen

with a white feathery frill In this eventus sown.

WRINKLE PROOFED

By HELEN FOLLETT YOUNG women may have their

beauty griefs, but they never worry about wrinkles, and that is where they make a mistake.

smooth as velvet, but what

ing their lunch," the show started.

There were only two manne- quins. In 30 minutes they showed 20, creations. (Try changing your clothes ten times in half an hour.)

E

heeled shoca for every dress but that had a note of reality that is lacking In the more sophisticated Paris and London displays. For all the women in Rome wear fint heels: fores

The girls wore the same Bat-

are dear and the average girl walks everywhere she can (or

rides side saddle on the back of her boy friend's motorcycle);"

Bright colours are favoured, with green and red the favou- rlies,

A striking feature of the mannequins is their normal- looking figures. They look like flesh-and-blood human beings-- not remote half-starved god- desses such as we gaze upon in Farin and London. And they

their clothes

naturally without striking the elegant but unlikely poses of the manne- quins

wenr

Robb's London

Smart ..and early

Summer Togs

Are Sensible And Feminine

By JOAN ERSKINE

visiting Covent

Garden at 5 o'clock in the morning-and Sarah Churchill's flat

ABOVE-FIVE O'CLOCKC picks from the Cheap Buc-

in Covent Garden, where ket the best of yesterday's

just now you find the red- loft-behinds.

dest roses in the world.

In Park-Jane

Most midsummer mornings two hundred dozen CHILL tries on

(Right) SARAH CHUR blooms change hands be- she wears for her big scene tho dress fore the oflice day begins, in "Philadelphia

Story," opening in New York. Mada in dove grey crepe, closo bodiced, full skirted, with shoes to match, the frock has a double collar, the top layer in fine, organza, Sha The girl in the check poses here for Robb In her jmen on a visit as part Scarborough, and the bric-a- tweeds, caped and belted, Park-lane flat-that frame of their training cruise, brac. Now it has been carefully buys for resale in her West on her left holds one of hor Good Wage Straight from naval dusted, given a lacy trimming End shop. She waits for father's paintings.

There is at least The Roman

one thing Kirl can

teach

English girls: the clever use of

the basic blouse and skirt.

little

London. There was time when ONDON is

pretty swarming grandmother's

Victorian parasol with American midship corner with the souvenirs from hung in the

or

and is taken out for an airing IN Rome, £3 a week is a good facademy University,

wing She can where the campus queens This sudden Interest. In the high days and holidays. wage for a girl. not afford many clothes, yet

to look smart set a high fashion standard, feminine perquisites of a few she, contrives from morning till midnight they are keen critics of the generations ago, seems to date and to look as if she has many way the English

dress.

from the introduction of the changes of costume.

Several of them told me of the things no modern miss "Wasple", Tight-lacing was onc they thought the English would indulge in. Our toy-

The basis of her outhough ballet-length skirt.

It is a little longer than we are girls were extremely well waisted, fragile-looking ances- now wearing by day, it serves dressed--but they noticed tors wero moro pitled than her very well for a dance or very few of us wore hats

derided. But when (in tho dinner date.

The skirt is usand this, they thought, was took to the guepiere-and found cause of design and Dlor) we ually slik or cotton: thest materials arc much cheaper a pity! Perhaps we should it removed Inches from our than anything else. Usually it take a lesson from the waistlines with no discomfort- is red or green or gally striped "other side" and finish our the floodgates were opened.

On top of this she wears a form-atting jersey, again of silk Dr Imitation wool and usually in a dark contrasting colour. Black is the favourite. It is with the jersey that she shows her ingenuity.

summer outfits. with a neat, well-fitting hat-in linen or pique to ma

We took to cameos and chain h our dresses.

bracelets, Ocorglan scals and It is always dificult, when Regency miniatures. We wore working in a barge town, not to look as one is about to

bronze pumps and curly, fringes, A favourite trick is to have spend

Achus and fascinators. We decid a day at the scaside. ed that stoles had 21 charm all detachable sleeves so that she The best way to get over this, their own, and that lahe knotted can appear bare armed by and still remain cool, is to evening. Others fasten high in have a couple of plain dresses

is to strings of beads were appealing. The neck with a drawstring mad

The battle was in cool grey, black, navy.

over, Tho In the evening the lets out the or biscull-coloured

fashion magnates breathed sighs cotton. drawstring and pulis the necklinen, pique, or rayon (which of relief. They were designing iright-over her.

her shoulders. She

females Одес keeps the sleeves in and locks ed prints worn with white shoes of us to their way of thinking,

ever you prefer). Large pattern for feminine

again. Having converted most smart with bare shoulders and can sometimes look rather too they were obliging enough to

covered with long tight much as if you are on hollday, sleeves.

when you are striving for cool the results, I think, could hardly begin a few modifications, and Sometimes she : varies

the sophistication, Jersey with a brightly patterned

be improved. silk scarf knoited around her neck or want.. Other girls detachable sequin covered have collars to

on pin

the for evening.

hot weather she often wears a blouse Instead of the tight dtfing jersey, but the

**LIU

same skirt docs duty.

Silk Scarves

ANY of these ideas you can copy at bome for yourself.

Colton and linen dresség öf amazingly good valus are in all the shops once again. They are ample-skirted, well designed, dresses, casual evening dresses, and easily convertible into sun- or aireet dresses.

The most popular colour for accessories is white. shoes, and handbags are nearly Gloves, all chalk white, or very dark. Ther are very few ̧middling pastel shades to be seen,

Best selling style for teen- A few

years ago it was agers is the very full-skirted strictly taboo to wear black in type with round gathered neck- the sun. Now it is the acme of line which can be worn elthor fashion and looks very good. on or off the shoulders. Favour-

aux-pleats, or hidden in verted pleuta, giving a silm

To be sure, their facts are asit you are planning a holiday. Once our makeun had to be as ile for older girls is the dress guarantee have they that Italy this year, I strongly matt as that of a copy-writer's which gains its fullness from they will stay that wayndvise you to buy some of the dream girl. Wo

Now Little cys Unes

are invited can appear in silk scarves which will cost you to Have that shiny look" We the twenties. The flesh is do about £1, although in England *** Ileate there and crinkles castly, they are at least three guineas used to be told that black next to our skins made them look especially if vision is impaired. Nylons cost about 18s, a pair,

sallow. Now Wo are told it It is never loo early to make an but they wear well and have a

Again, the fitting belero has accentuates the runton! And sur- no rival for transforming a neat enough, all these can town dress Inte а suitable bench tip-top condition. Sometimes other nylons.

Unc.

effort to keep the facial areas in jalky sheen I have not seen only remarks are true. It one. Unless the weather becomes

they take care of themselves Puro silk stockings can be, pretty

is merely a question of how unbearably hot, women in this well, but not always, bought for ds. 6d. a pair. especially

for Jersey if the skin is thin and

Beautiful leather goods are rapidly you can adapt your mind country will st offered al

blouses and sweater rather transparent.

which can very low prices new ideas. While pinks and (hand-bags No matter how late it is, how before you start your shopping to look too heavy. But when full skirts for evening.

from 30s.), But blue are at the top of the bo

worn

su slacks or with fashion scale, black is inclined shorts for day, or with long beyond

(Silk retino without giving your com- pree, bear in mind the customs crey and donkey brown ascend jersey gets over the heat prob

your bedtime, don't

plexion the care to which it is entitled Remove make-up with a cleansing oil or thin cream. Wash your face with fairly worm water and a bland soap. If there are the slightest signs of dus! filled pores, use

use a complexion brush, which will not only give a more perfect cleansing but will sumulate the blood streams, put pink carnation blooms In the and apply

Checks.

"Rinse, dry

a heavy emollient. In the morning, pat on skin freshener with handy cotton squero to removo every trace of cream..

at

Swetp 1ghtly over the chocki and along the faw line, starting the tip of the thin, working upward and outward. Place the

finger on the the unner corners

upper, evellds, pass it. gently to the temples, do some circles there, com

'comeback?

Arat Bruger

of

along

under the eyes to starting point.

Rotary motions on- the head wit keep it smooth and thefoxture of the skirt

ut and. Then

·From:

up to the top of your forehead. Cram your cur lobes and; the fean:just in front of them where

rly wrinkles soŽÍSE

Kétimes sppest

man.

the ladder, nothing could look lem.) For holiday-makers, the -(London Express Service) better than black,

main virtue of Jersey is lis ́un- crushable quality.

FACING THE FUTURE

4

Dual-purpose clothes are be coming the rule rather than the Jexception. You start the day In brown'sweater, worn under a violet jersey full-skirted dress with a draped halter neck. Later in the day, discard the sweater, and tuck a cluster of flowers, at thỏ waistline. ⠀

Two and three pieces we are acquainted with, but Martha HILL has designed a five-piece play ensemble in royal blun. It

* Consists of tailored shorts, fin-

ger-tip length

bra with sun-probacting shoulder revers, swimming tru

trunks and pirate cap. The trunks and bra are spotted with white, and the cap and jacket are finished with White Bik

Calf-lengthJeans come in all colours of the rainbow@VEL. spotted and, striped," For the wiek with, allor figure they are perfection='on far beach, on a

You see here an enter prising hostess, hatless and college-scarfed scanning the regimented buds.

more while the flower-hand

-fi.orion Express Service)

Four-Pocketed Novelty

Adeša Bimpson

PRUNELLA WOOD

23

POCKETS set on either side of the back at the bustle line, are novel and attractive details of this cotton casual. - Two'

kets are, in front

of the skirt, est flat, and also

The blouse is a shirt »›nqvel; treati mtsthe vor tween classic: revers,SUEDE

its own

no be