FREE!
FREE!
INTRODUCING OLD SOUTH TOILET SOAP
A box containing 3 Cakes of OLD SOUTH TOILET SOAP will be given away FREE with the purchase of one OLD SOUTH DUET BOX containing one delicately perfumed DUSTING POWDER (7% ozs.) Complete with VELOUR PUFF and one bottle EAU DE COLOGNE (4 fl. ozs.)
THIS GENEROUS OFFER MADE BY THE OLD SOUTH TOILETRIES OF ILS.A, IS FOR A LIMITED PERIOD ONLY,
ASK FOR THE
OLD SOUTH "SPECIAL PACKAGE"
A.. Watson & Co. Lu,
Colonial Dispetuary
Lane, Crawford Ltd,
Sinetre Company Ltd.
NAN
Union Bldg.
AT
China Emporium Ltd. Grand Pispensary Ltd. Khui Hing Company Tal Wo Compradore, Kin.
Wing On Co., Ltd.
Sole Agents:
KANG COMPANY.
Tel. 22118-24944
ALLEN SOLLY
SOCKS
full fashioned 6 x 3 rib, the
essence of comfort and good
faste, in plain and fancy designs
WOOL
CASHMERE
LISLE THREAD
RAYON and COTTON ANKLE LENGTH SOCKS
Hong Kong.
MACKINTOSH'S LTD
Alexandra Building Des Voeux Road.
AIR CONDITIONED STORE
for your comfort
1-Minute Mask... gives your skin a lighter, smoother look!
. Before you go out, always a 1-Minute Mask! Cover your face, except eyes, with Rond's Vanishing Cream, The Cream' *"keratolytic" action loosens, disolves off tiny skin roughnesses.
After one full minute, wipo off your Maik. Your complexion looks olive-brighter, fresher] And fools so much softerl
Whenever you want
je lock your
img 1-hlases Mesht
POND'S
THE HONGKONG TELEGRAPH, SATURDAY, AUGUST 1948.
WOMANSENSE FASHIONS
For Summer Sleeping
Ta
By GRACE THORNCLIFFE
A
PLEASANT æld to cool sleep-. ing is offered in the form of short pyjamas, This neat num- ber in of rayon Knit Jersey In a dellente shade of yellow cross- barred in white. A self rufe edges the scooped out needine: There is similar detail at The armhole. The sash comes from the back of the top and leg in M how t front. Practical yel feminine sleepwear,
1948 DEFINITION OF WASH DRESSES
D
do.
By GRACE MILLER
O you know the 1948 defl- nition of "wash dresses"? We didn't. But now we
Among rayona guaranteed to laugh
ut soup und water
were dark- background prints resembling silk
the foulards. Cuttons, In
better washables, are mostly guaranteed against noticeable shrinking, too. Trade unmes for this precess differ. Time Wax when "wash
Some call it "Sanforized." One house dresses" meant cottons that calls it "Everized." But In each ense could laugh at suds and flap the possible shrinkage is a very muli
percent. with undiminished colour On Now! clotheslines, In the sun. however, wash dresses mean all of that, and more. They mean rayons that look like silk fou- lards, and gabardines in plain, dark colours that look well in business offices or on the street.
So much was seen in hun- dreds, nay thousands, of dresses for autumn wearing, displayed at Chiengo's National Wash Apparel Show,
WIDE RANGE
Not for years, if ever, has there been wider variety of colours and patterns when it comes to fabrics. Geometric patterns are replacing florals to a great extent in cotton prints, There are quaint designs that great-grandmother liked in her
calicoes.
There are
colourJu! stripes in contrast, like a dress we saw with a gray background, striped in white, rose, yellow, and green. The effect was soft, nad, pretty as it rainbow stretched neross a much-led sky,
THE FIRST LAW OF
BEAUTY
•
LEANLINESS is the first law of beautifying, also the second, and after that even. It is impossible to be too fastidious about one's person and attire.
One must be forever scrubbing. scouring, rinsing, drying and cream- ing if the complexion is to carry freshness and colour. Some clay perhaps our city fathers will see that we have clean air, free of sout; then there will be fewer com- plexion problems..
It is with disanay that a woman regards a wush claih after a day of shopping in the busy town. And hand washing! Sit in a theatre, don't touch a thing, and when you gel home your hands are in an tidy state,
Dust and Grime
2011-
is
In a week's time one's hair reatly for a rousing shampoo. The silky shafts picit dust and grime out of the air. Life seems largely at Good for the business of lathering. soap business. It's a wind-and you know the rest of it.
011
Atmospheric dust has a deplorable effect upon the skin, as it bas Bue fabrics. You can protect your skin against it to a certain extent by using a foundation epsmetic that forms a protective burrier. Friction it in well. If you don't, il muy appear patchy and powder will show too plainly.
Bettor Complexions
Men have better complexions, by and large, than women. There is a reason. They fre muchi fussier about skin care.
Unless one's skin has a phobia against soap, it should be used free- ly. Never skip the nightly lathering after you have removed make-up
MIS, ANTHONY J. DREXEL, Hİ, Yayı, "The 1-Minute Mask is a real beauty find! It makes my complexion took bilghter, feelsoffar!"
Always before make-up, smooth on o light Nim
of Pond's Vanishing Cream and leave it on.
It's a Heavenly Powder Base, tool
Trado Inquiries fo... L. D. SEYMOUR & CO., Inc.
Room 322-323, Exchange Bldg., Des Voeux Rd., C., Hong Kong. ·
Tols: 33520-22697.
By HELEN FOLLETT
make apply
with a cleansing cream, Before din- ner, use a cream or oil and yourself a new Ince. To snake-up on make-up is to forer dust Into the pores.
Make-Up Tricks
There are certain muke-up tricks that every girl should know. It just won't do to splash on too much pigment. pruduces the
As for style trends. there is * "balanced silhouette" and no sharp angles. The padded hip und the ballerina aktiri are pone. The less voluminous circular skirt is going to be well liked for autumn, however, even though the definitely skim skirt appears to be edging in,
SETS THE STYLES
If this sounds like describing high- style dresses that are mat "wash- ables," let it be known the wash- dress Industry claims that in many instances it sets the styles! By this style it means that when a new looms on the horizon-the much- talked-of and now accepted "New Lonic," for instance the mas6- production, wash-dress Industry sternly rejects eccentricitles.
It refuses all the frenkish features the that it knows from experience busy average woman won't accept. today's fashions have a stabilised, modified "New Look."
This has its effect, and is one reason
In house dresses, for fall, lengths are longer than formerly, though shorter than dresses designed for the street. Women busy about the house want skirts that keep out of the way, the while they "keep In tune" with the Intest mode, the dress manufacturers believe.
TAILORED TREND
Neal tailored styles are taking the place of Gibson Girl fashions-in house dresses of glogham or print, and daytime (washable) dresses for the campus and the street. The trend to femininity is kept, how- ever in a bit of white plque mucent, buttons for trimming, unusual poc- kets, or the cut
n collar Aleeve.
House dresses in the smaller sizes, and ginghans and prints going back to school, summetimes have
narrow self-rules trimming the skirt. There seems no rule about which direction they lake, but the effect is little-girl- like and pretty. Narrow embroidery ruffles trim the upper part of some house dresses.
At the moment, pinafores anti sun- back washables are popular. Many of the latter have short balero jae- kets that can be Beenle
whisked on for general wear.
or lithographle face that has no 'ap- peal. Properly applied it can make the countenance more vivid, more
interesting. But there are always among us girls who must go to ex. tremes,
Men hate striking. Bessy make-up. That alone should con- vince the women that it is just as well, if not better, to use discrimi- nation. The vpice of criticism.will not be even whisper when the girls realise that a little orifice is better than a facial.load of it,
By placing rouge lightly, up well around the eyes, the complexion is freshened, made more attractive Lf nature has short-changed one an the nateral blush. The eyes ሕድሮ made more brilliant with a bit ot rosy colouring on the surrounding tisautes.
If the compact is used. powder should be applied first and after- ward, forming a cosmetle sandwich. A special lamb's wool pad should be kept for the purpose of blending Powder and the factory blush.
Some women prefer cream
rouge
that sticks by one longer; it should be rubbed into the flesh before powder is fluffed on. Do little dabs, one below the eyes, one on the temple, one just below, forming a triangle. Then, with the flogertip blend them together.
Powdering should include the neck ītent]
When the fortal is worn, CHES. it should include the shoulders. All too often the facial coating is several shades Bghter than the neck, due of course to the fact that we cream our faces, seldom friction In the emollient below the place where the Adam's apple would be if we one. Ears 100. should be subjected to powder and rouge.
Night and Day Dress
By PRUNELLA WOOD
THIS play costume has ull of the newest and best fea-
tures of the latest creations of the scason. And as an added attraction it is a double purpose model that can' be worn by night or day, on the beach or for the cocktail hour or dancing. It is a two-piece outfit which consists of a bodice that is a tightly boned, strapless corselette and a wide ruffled skirt with a white petticoat showing below. Jo Collins, the designer, suggests that print skirts be worn with the same bodice for wardrobe change-abouts.
Summer Toppers
LIERE are two for warm weather wear H 11: that are as cool and collected as they aro eye-stopping and alluring. The large model is a dramatić silhouette of white, shantung bound with black velvet. It boasts a sophisticated black chenille
dotted veil with a black horsehair border. The smaller hat is made of natural Tuscan lace and has for adornment a long quill with pheksant markings and a port brown velvet bow. It is worn well off the fore- head, goes with most daytime costumes
NEW LINGERIE
EFFECTS
By Victoria Chappelle
GONE, at last, is the strictly tailor-
ed housecoat. It had its uses, perhups, at a time when few women could bother with very feminine clothes, but today its place is being taken by such attractive
nonsense
as the breakfast gown in crisp white broderie Anglaise, threaded with cherry coloured velvet ribbon, with a low, round neck and elbow-length puffed sleeves. It is reminiscent of every worldly comedy that was ever written by Oscar Wilde and dressed by Cecil Beaton.
Even when the designer gives way, presumably, to demands from much travelled ellents for neat and plain housecoats, she will add a touch of drama in the form of colour (royai blue taffeta can be surprising enough for anyone) with a row of deep frills at the back from waist to hem to add piquancy
J
Fragilo Femininity
Few brides, of course, can
the floral breakfast gown
resist finished peplum.
with plented sleeves and which giver her just such a touch of fragile femininity apparently quite irresistible
oyc. to the masculine Even nightgowns today are made on the lines which are rather nuggestivo of evening dresses, except that the latter would not be provided with frillings round the hem. But gauged pleces over
on and bows
the shoulders (these can be pulled out fal for washing and ironing) and bodices gauged and dollestely atted provide now lines.
- Finally, of course, there are the little bed-jackets and the snoods
which are an integral part of every trousseau, and except that these are getting more elaborate with more fine workmanship than has
been seen for years, they have 'not great- ly changed. But 11 is this type of garment which gives clever seam- stresses the opportunity to show that they can do work which will compare more than favourably with anything the world can show,
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