1948-03-13 — Page 5

EVERY SATURDAY

THE HONGKONG TELEGRAPH, SATURDAY, MARCH 13, 1918.

WOMANSENSE

B.B.C. "Tabs" a Woman

for television

"Sex Appeal In Clothes"

T

By ANNE EDWARDS

THE B.B.C. recently gave

its select audience of telc viewers a programme which, I suspect, would have been "wrapped up" a bit more for the listening-only wave- lengths.

The

title Was disconcertingly direct: "Sox Appeal in Clothes,"

The subject under examination: how women. have used clothes make themselves alluring to men,

The performers: twenty girls in authentic costumes dating from 1450 to now.

to

And the man who told everything --Jumes Laver.

A deep-cut "decolletage" is only one of the weapons. There are four more "zones" on which women 'con- centrate for geling their men.

For example: If you wear an eye veil, a hot veil, a mask, a patch, or a fan, it is obvious to Mr Laver that you are concentrating on Zone No.

the Faco.

Supporters of Zone 3 (Hip Appeal) favour bustles, crinolines, panntera,

hip pads. Around 1830 women tried

FULL-PAGE FEATURE

Newest New Look

FORGET THE HEMLINE IT'S ABOVE THE WAIST › WHERE THE NEWS IS NOW!

WITH all the arguments focused out Zone No. 4 (Leg Appeal) by for so long on the hemline, the wearing dresses 11 inches from the tendency has been to ignore wimt ground.. And right from the Middle Ages to the present day they have Coes on above the waist of a dress been relying on Zone 5 (Foot Appeal)In fact, a main point from the Paris cramming their feet Into shoes that dress shows (now completing their are too tight, too short, and too high-month-long display to buyers and heeled.

reporters) is that this time It's not the hemline but the superstructure that gets all the attention.

*

*

What has The Professor to any of present fashion?

A modern two-piece bathing dress (shown here na the televiewers saw It represents, he says, "maximum revealment."

At the other end of the scale Mr Mr Laver is definite about his Laver produced a Turkish woman's dates. He marks "Sex Appeal in national costume Indicating "maxi- Clothes" from the year 1400. Until mum concealment, a reasonable then, it seems, clothes had merely claim because only her eyes were covered the woman. After 1400, showing.

women discovered that if they usei I checked myself after the show. scissors with enterprise the results I'm Number 2 and Number 4- were surprising. They have been, because I was wearing a hat veil and experimenting ever since.

black silk stockings.

Eye-Catching Print

What you might call the Newest New Look retains the long skirt and substitutes trimmings, for severity, For example:-

Drawn by

ROBB

or

Collars and cuffs of striped rotted tie, silk: gilets and edgings of white pique; whito muslin rumfes ent capelets checked taffeta used for thirts and matching rustle pefti- coat: large bows of plain or spotted tafeln worn at the nezlts of mults; Jackets lined with the same material as the shirt; man's starched wing stripe collars and collar worn on a navy dress; candy gloves: shoulder- width Cromwell collars mado white linen; spotted or striped silk of revers matched to n hat in the same material.

Anne Edwardà

Curved

to fit your lips

Exciting new iden.

Once over, gives you a

sharp, clean lip outline every time. There is no other like it. Special new formula-sinooth as

satin-longer tecaring. Metal case. Six original

colours.

JACQUELINE LETHBRIDGE "Maximum Revealment."

Two-way nocklino

While muslin collar edged with a pleated frill. Full pleated musiin cuffs.

SOLITAIR

fashion point"

Sole Agents:

LIPSTICK

Obtainable at Leading Stores

NAN KANG COMPANY

Union Bldg.

Tels: 22118-24944

Hong Kong.

Here is another new look " Deeklino-ho dual purpass washable

blouse. Mlado

of

crepe, and patented by a Bond. street Rem, the day version shows a yoked blouse trimmed with a velvel ribbon

With the yoke now taken out

the blouse reappears as a low-

necked arening model

STILLMAN'S

Freckle Cream

WILL CLARIFY YOUR SKIN, All of these "easy come" freckles can be "cary go with the right pernasion. Sheply use Stillman's Freckle Cream regularly each night after cleansing, leaving it on the skia sil night to do ju work while

you sleep.

Not only will Stillman's Freckle Cream fade freckles, it will also the skin fresh, youthful, translucent appearance.

After the freckles disappear you. will notice how much clearer. fresher, and smoother your skin becomes. Try Stillman's Freckle. Cream today..

NCE women of fashion stepped into print only in warm weather. But times have changed. Now, every senson's success, prints are smart investment that yield their value, appear regularly in the well-planned ward- robe.. You'll see flamboyant patterns sobered up by dark furs; pretty, refined little scrolls emboldened by edats of high colour. You'll see red and white zigzag stripes restrained by a little black

palent belt;

sce ravishing you'll florals, said grey with merry little figurines.

Above, see a stunning tropical print afternoon dress

on luscious Ann Rutherford, who is in The Secret Life Of- Walter Mitty," co-starring Danny Kaye with Vir ginia Mayo. Warm-hued and provocative, it has short sleeves, a tiny waist, flared skirt and a low, triangular neckline that's a perfect frame for jewels,

This year, more than ever before, plan to be in the fashion forefront with print acces- sories, too. Shock a black outfit with screaming gloves. Dazzle

qulet green with lively

blends; senson a bland beige with ginger and pepper black. Achieve elegance by wearing a rich paisley bag with your black or brown fur coat. Let glamour go to your, head with the latest version of the old-fashioned print pokc, Create a stir around the neck of an understated navy ensemble with a dramatic silk scort.

Keep Cool

And Beautiful

In Summer Heat

Jacket lined with navy and white spotted silk turns blck at cuffs and revert.

Fluted short acket of. checked pool has a blo tafeta bow at the neck

Rufles of white musim edge the higle round neck and wrist-length sleeves.

POSTSCRIPT

* SCAFFOLDING" for shus Newest Now Look will be marketed in British shops in two Wocks, time. A schome has been launched to persuado WDIZION that, as well as pulling in their waistline. they should increase their bust measurement (as the Victorian women did) by means of false busts. Buyers from London stores who yesterday w these now."alds to a fashionab structure for the first tim booked large orders at 10a. dd pair (coupon free).

THERE'S TIME ON HER HANDBAG

For a change. this bandbag is nol only for export. With a "timopicɑa”

✦ snap, it will be on sale in Dolcis klores 8000 ALL 1845.

Right, very new "Fooking jacket in while Indian, lamb,

ined tartan slik, Points to note: round shoulders, dolman sleeves, tuxedo front full frontar swinging back.

FIRST real hot days of the week This means that no girl lins

"

Ray

skin

brought the usual summer excuse for not keeping her beauty problem: How to look cool scrupulously clean and her make-up and look well-groomed in sweltering perfect,

weather.

The lighter the, make-up in Bun-

A face red and perspiring, hair mer, the better.

lank and lifeless. curling wetly Use Inss and apply it more around the temples and neck, can frequently. spot the effect of the prettiest dress. First move in your keep-cool cam- paign is to push your hair out of the way.

to

Do not, use the greasy foundation creams,

Avold very hot or vury cold baths. Tepid water is the best. After the baih pat yourself dry; don't rub.

Finish with a dusting of talcum powder,

feat swell in

summer,

If you wear a long bob, do it the upswept way for the surhmer,

If your hair is curly, have it cut

two-inch lengths all over your balife them with cold' water two or

If your head.

You'll be surprised how much three times a day. cooler it is,

Beat treatment for your skin during summer is lots of cleansing, At least three times a day, if pos- elble, remove all your make-up either with soap and water or cleans ing lotion.

Finish with a light application of

skin tonic. LIGHT, MAKE-UP

By the way, a leading cosmetic Brm has brought out a make-up purse which, is. Involunble to office workers in summer.

No bigger than a small-money- purse, it contains a bottle of cleans ing lotion and a bottle of foundation tollon.

Sit with your feet up on a wooden chair and cover, your ankles with a cloth soaked in cold water.

Soak the cloth again every low. minutes for about a quarter of an hour.

LOOSE CLOTHES

Summer clothes should be loose. Coolest fabrics, strangely enough, are the silky ones, not those with n linen-like finləhə

Coloured or black. dresses, absorb more of the sun's heat than white.

Avoid heavy roalume Jewellery. It makes you took and feel hotter.

Never use hoovy, exotle scents on a warm day. The fresh smell of a good baby powder is much more at- tractive.

"and....

the

"Look"

in

white

Lambskin

SO SUNBEAM-TALBOT

This car has

TEN AND TWO LITRE

an air of innate good breeding that distinguishes only a chosen few. More than that it is

very fast, supremely comfortable and a delight to handle.

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After one full minute, wipe off your Mask. Your complexionlooks alivs-brighter, fresherl And it feels so much soffar

The sult, stripped for sprlog, kas, a {nited waist and a wide open, collar.” Designed': to give a slimming-effect, the skirt is failored and the. jacket, lour.

Whenever you weal

• lo look your pretties)

MAS, ANTHONY 2, DREKEL, TIE, says, "The 1-Minute Mink to a real beauty flodiit makes my complexion look brighter, feel softeri”

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43 French Bank Building, Hong Kong, China

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