1939-07-21 — Page 30

THE HONOKONG TELEGRAPH, FRIDAY, JULY 21, 1980,

FRESHNESS

&

Un kalkmas

THE NEW

VAUXHALL

"10"

The statement that the Vauxhall Ten given, most for your money is based on simple facis, Independent springing; hydraulic brakes; control- led synchromesh; over 10 m.p.g. (pe- trol); 3,500 m.p.g. (oll), Is thero another Ten which can boast these features? Yet they are but a fow of the many to be found in this Vauxhall.

Illustration shows the New '10' Coupe. With all the comfort, cany delving and economy features of tho Saloon models.

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"The Palals Stroll

The Blackbird Hop-Q.S.

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The Donkey Serenade-F.T. Carioca-F.T.

Jungle Drums--F.T.

Back Bay Shuffle-F.T.

The

Hongkong Telegraph.

Wyndham St., Hongkong

'Phone 26615 July 21, 1939

Year Of Din

NOW and then a small voice is raised against the notse nuisance. One wonders why it is drowned by the blare which is modernity, or do the great mass of the public like. to move in ал atmosphere of false excitement and noise as an anodyné to the disturbing events of the outside world?

Noise can ho stimulating, even intoxicating, but it is also tiring, and in one quarter there has been a call for Government action, as

the number of inconsiderate nolae- makers increases every day, and the effect upon the mental health of the community is held to be serious.

As It contributor to the cacophony of 1939, the "mike" has much to answer for, from the adenoidal accents of the crooner to the violent rhetoric of those Continental politicians whose Jack-Harris's Orchestra-BD-5477utterances-have-become-as-the-

thundering of the goda, reaching Jack Harris's Orchestra BD-5478] to every corner of the earth. F.T.

There is no escape--except to ..Geraldo's Orchestra BD-5472

turn it off at the source. There

.Artie Shaw's Orchestra

is a law of sorts in Hongkong to B-8893

prevent the disturbing of the Artie Shaw's Orchestra B-8894 peace after 10 p.m. but that does not stop the owners of the super- B-8895 Buper-something-or-the-other.

Those who are compelled to All Star Band 8-8896 laten willy-nilly, and who esteem

from escape

those stirring "Fats" Waller BD-5476

messages which shake the world

whatever restrictions there against blaring loud-speakers.

I cried for you---F.T. ...Benny Goodman's Quartet

1 know that you know-F.T.

The Blues F.T.

Blou Lou-F.T.

Good for nothing but love--F.T.

Patty Cake-FT,

& CO., LTD. The Army Of To-day

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MOUTRIE

Tel, 20527

York Building

COPIES OF

Chater Road

PHOTOGRAPHS

are

T

THOSE WHO ALWAYS PAY.

-Strube in the "Daily Express"

you

black is

HE ordinary German believes that you and

I are "war-mongers" whose sole desire is to en- circle and attack Germany.

TOEBBELS has two cardinal principles: First, hammer home your own point of view t people belleve it or go dotty. He knows that if you tell most people one thing all the time, and they hear no contradiction, they will come to believe # eventually, Secondly, counter opposing propaganda picking on its weakest points, sup- pressing some essential part of it. Roosevelt's peace appeal was handled in this way by the Goebbels Press.

by

Another function of Dr. Goebbels's propaganda is to work up good will abroad for Germany. In this he has not been successful, so we shall pass it over.

The rules for successful propo- gands are laid down by Hitler in his "Mein Kampf." Let us examine them,

ITLER says that propa-

HT

Is a means to an end,

say white

often enough

RUT he is not liked.

B -people will believe it: that is the

theory of GOEBBELS and he is

practising it in Danzig.

-by-

DENNIS CLARKE

No-

aquares are named after him. For daya before Goebbels" ar- rivni in conquered Vienna last year I had to wade through slabby news- paper articles explaining what a nice fellow was "Unser Herr Doktor" ("Our Mr. Doctor"), His reception was cold compared with Goering's and Hitler's.

But the doctor has more valuable qualities than popularity, Hitler flest discovered the brilliant organising ability of the Bittle Doctor of Philo- logy from Heldelberg University. He once described "Goebbels "Geschelt," which means not always in the best sense.

DS

"clever."

So Goebbels withdrew to his pro- paganda. His triumph is to have transformed millions of comfortable, docile Germans into dountless Sleg-. frieds eager to die for Hitler to- morrow-and kept them grared up

ganda has no morality. It not see his audience. A speaker can He feels that if he chatted to on

see from the faces of his audience ordinary German he would easily to that point. Results maric him as It must be directed to the masses. what effect he is having and attune convince him that Britain is not one of the most successful men alive, A million workmen are more desir himself accordingly. able booty for the propagandist than a handful of nesthetes,

Propaganda must be aimed at

"The masses

understand only

Dr.

"warmongering." He would not,

I

He admits he learned his tactics have talked to many average Cer- from the Communists. He learned, mans and never got beyond being

big meeting told I was a fool or a liar.

comments.

the

writes

How has he done it?

"In that propagandn I found nd- mirable sources of Instruction."

Hitler instances the effect on his

Hitler's first party Job was pro

ODDLY enough, he copied our Our wartime methods, I can give you the Starlight-Waltz ..Mayfair Orchestra BD-5479 would acclaim a tightening up of people's feelings, not at their heads. he confesses, that in a

"The masses are feminine, like wo- the Individual's personality is sunk I once nearly went crazy arguing stories of dend German soldiers being Waltz in my Heart-Waltz..

men, to be word through their in the audience's. "Though a worm, with an intelligent German friend Lolled down to provide gun lubric- emotions," writes Hitter.

he becomes part of a big dragon," he about the Italian anil German bomb ants are the admitted original models "Mein ing of open cities in Spain, lie told of all Dr. Goebbels' paraphernalia.

Hitler himself writes in master. The rougher ard more One of the first things to do is to me that it was the Republicans who

Camp!": "It was during the war that we had the best chance of estimating brutal your phrasing; the more people shake a man in his own beliefs; then blew up their own towns. The fathers of the youths now you will convince,"

The reason for this state of affairs the tremendous resulta to be oblained you may convert him. Sturi his

and is one man: Dr. Paul Joseph Goebbels. from a propaganda system properly being called up for compulsory Hitler wrote this from bitter ex- critical faculties with pageant

carried out. The lack on our side service at Home are the men who perience of trying to convert people. noise,

is the magicion of pro- was exploited by the enemy so ef Be simple. Hiller says men H helped to initiate the change in by sweet reason,

paganda who takes facts flelently that one could say it proved the military attitude towards the In fact. Hitler has the dema- uhderstand right and wrong, black

gogue's contempt for the mass of and white, truth and lie. No half like pack of cards, shuffles them a work of real genius. rank and file. When they stepped people. Their receptivity is limited, measures. The speaker is an angel, up and deals them out in the wrong

order.. forward in 1914, it was to join an he writes, their understanding email, His opponents devils

Ho persuaded the Germans, that' forgetfulness immense. The Army bound by that iron discipline their

Don't be objective. Put all the Czecho-Slovakia menaced their exis- Inst point

interesting which the civilian found irksome Goebbels is now busy blackening the fullt on your opponent, even if he tense that the Lithuanians treated own Bavarian regiment of Brilish does not deserve It. "Never admit and difficult to understand. The character of the Mr. Chamberlain the glimmer of justice on the other the Memellanders brutally; that the leaflets which urged the Bavarians "First Hundred Thousand" did whom he described last September as side," he says. The masses,

Austrians were governed by a gang to betray the Prussians, who had got

them in the mess they were. of Bolshevists and Monarchists. Fuchrer, cannot distingulalı much to break down the old man of posice.

where the foreign injustice ends and

He is now on the job again. He barriors in an institution that was

that their own injusúce begins.

la persuading his countrymen that Paganda chief. Goebbels merely took ripe for change. Thoy proved

the British are a horde of Visigoths over his chick's ideas and put his beyond doubt that the fighting | propaganda instruments. People will. FINALLY the propagandial bent on the destruction of peaceful braing into organising a propaganda

michine to get them over, must concentrate hate on Germany; that Mr. Chamberlain spirit of an Army is not noces not spend a penny to buy, a news-

at a time. Go for an even moro fanatical warmonger Goebbels seized control of the Barlly governed by discipline that paper they disagree with. They may Czecho-Slovakia, for instance, while than Winston Churchill or Duff media of news and opinion: news could detect Insubordination in

throw away free pamphlet, how buttering up Poland and Jugo-Slavia. Cooper because he deceived Hitler papers, radio, books, theatres. He the twitching of an oyo.

forcibly wrillen. But tho Their turn will come.

at Munich. I have no doubt he will forbade anybody but the party to hold public meetings. Those who, dis- There was much to admire in the spoken word, public or private, is all

powerful.

Just now Goebbels la concentrating get away with it again. pre-war Army, in its cfilcioncy and

hate on England, even forgetting For this work Dr. Goebbels carns, obeyed went to concentration camps..

nominally, £4,800 a year. He fo. Angriff (Attack) became his per unquestioning obedience, but that superb fighting machine

What a brilliant executor of his worth much more, of course, and sonal newspaper. Voelklacher Beo chief's ideos Dr. Goebbels has proved. Rets it in the way of liberal expenses, bachter (People's Observer) became fashioned in a mould that was

The party newspaper. All other papers IIIllor himself confesses ha la free servants, cars, houses,

submit their copy for party often rough-edged. A now spirit could be quoted than the lasus of astonished at the results obtained by splendour of his newest mansion on had

a lake near Berlin has earned com- approval. Propaganda officials wat- Is abroad to-day. Gone is the a booklet, "A Welcome to the following the above rules,

ment. His offices, in a fine old palace ched plays for hercsles. Not even sergeant-major of the "You.broke Militiaman," a bit of good sense I often wonder if Dr. Goebbels on the Wilhelm Platz, are among comedians escaped censorship. your mother's heart but you and brotherliness in which the would get a job on the British Berlin's finest.

Meanwhile Nazi teachers took over Council, our propoganda organisation. won't break mino" typo; the reasons for military practices are

The doctor's slight body (five feet education. Little Fritz is taught from Instructor to-day in a teacher in explained to the "rookie" of 1939. This fact astonishes the aver four inches) supports a large head:

Modern Germany is like an. Isola- the modern manner.

The old barrack square has lost its age Briton. It baffles him that with a pair of intelligent, almost birth to be a Nazi and nothing else. calliko eyes. His manners are save- tion ward. Nothing enters from the Porhaps no greater example of terrors, and the pathway to our policy can be so absurdly He can be charming when he wants, outside world. The diet is provided

misunderstood. the change of heart in offklaidom' efficiency is easier to troad.

exclusively by Dr. Goebbels,

by "Staff Photographer"

appearing in the

"SOUTH CHINA MORNING POST"

"THE

and

HONGKONG · TELEGRAPH”

may be purchased

at the Business Office

of "The Hongkong Telegraph” Morning Post Building,

Wyndham Strect.

WAB

ever

HITLER maintains

speech is the Queen of all

enemy one

He puts his flager on one striking Russia. advantage of speech. · A writer does

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