THE HONGKONG TELEGRAPH, FRIDAY, JULY 21, 1939.
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The
Hongkong Telegraph.
Wyndham St., Hongkong 'Phone 26615 July 21, 1939
Year Of Din
NOW and then a small vulce 'is raised against the noise nuisance. One wonders why it is drowned by the blare which is modernity, or do the great mass of the public like to move in atmosphere of false excitement and molae as an anodyne to the disturbing events of the outside'
world?
Noise can he stimuluting, even
THOSE WHO ALWAYS PAY
Strube in the "Daily Express"
say
If you black is white
often enough
intoxicating, but it is also tiring,HE ordinary German
and in one quarter there has been
a call for Government action, as
believes that you and
I are "war-mongers"
the number of inconsiderate noise-whose sole desire is to en- makers increases every day, and circle and attack Germany.
the effect upon the mental health of the community is held to be serious,
TOEBBELS has two cardinal principles: First, bammer home your own point of view till people believe it or go dolly, He knows that If you tell most people one thing all the time, and they bear no contradiction, they will come to.
Secondly. believe it eventually.
by counter opposing propaganda picking on its weakest points, sup- pressing some essential part of it. Roosevelt's peace appeal was handled whose
in this way by the Goebbels Press,
As B contributor ไ the cacophony of 1939, the "mike" has much to answer for, from the Indenoidal accents of the crooner to the violent rhetoric of those Continental politicians Jack Harris's Orchestra BD-5477 utterances have become as the thundering of the gods, reaching ..lack Harris's Orchestra BD-5478 to every corner of the earth.
There is no escape-except to Geraldo's Orchestra BD-5472
There turn it off at the sourec. B-8893 is Jaw of sorts in Hongkong to prevent the disturbing of the 8-8894 peace after 10 p.m. but that does
There's a ranch in the Rockies-F.T.
Waltz of my Heart-Waltz
Thanks for everything-F.T.
The Donkey Serenade-F.T.....Artie Shaw's Orchestra Carloca-F.T.
Jungle Drums-F.T.
Back Bay Shuffle-F.T.
I cried for you-F.T.
I know that you know--F.T.
The Blues-F.T.
Blou Lou-F.T.
Good for nothing but love--F.T. ....... Patty Cake-F.T.
whatever restrictions there are against blaring loud-speakera.
Another function of Dr. Goebbels's propaganda is to work up good will abroad for Germany. In this he has not been successful, so we shall poss it over.
The rules for successful propa- ganda are laid down by Hitler in his "Mein Kampf." Let นา examine them.
says that propa-.
--people will believe it; that is the
theory of GOEBBELS and he is
practising it in Danzig.
by.
DENNIS CLARKE
Handa has no morality. It not see hits audience. A speaker can' He feels that if he chatted to an
I
Bu
No
UT he is not liked.
squares are named after him. For days before Goebbels' BI- rival in conquered Vienna last year I had to wade through slabby newe- paper articles explaining what a nice fellow was "Unser Herr Doktor** ("Our Mr. Doctor"). His reception. was cold compared with Goering's and tier's.
But the doctor has more valuable qualilles-than-popularity, Hitler first discovered the brilliant organising ability of the little Doctor of Philo- lofty from Heidelberg University, He once described Goebbels "Gescheit," which means "clever," not always in the best sense,
он
How has he done it?
ODDLY enough, he copied our
methods, Our wartime
So Goebbels withdrew to his pre- paganda. His triumph is to have transformed millions of comfortable, docile Germans into dauntless Sleg- .Artie Shaw's Orchestra
frieds eager to die for Hitler 10- not stop the owners of the super-
morrow and kept them geared up B-8895 super-something-or-the-other. is a means to an end.
see from the faces of his audience ordinary German he would easily to that point. Results maric him as Benny Goodman's Quartet
Those who are compelled to It must be directed to the masses, what effect he is having and attune convince him that Britain is not one of the most successful men olive.
A million workmen are more desir himself accordingly.
"warmongering.". He would not. All Star Band B-8896 liston willy-nilly, and who esteem
able booly for the propagandist than
He admits he learned his tactics have talked to many average Ger- from
stirring a handful of aesthetes. those escape
from the Communists. He learned, mans and never got beyond being "Fats" Waller BD-5476
aimed at messages which shake the world
Propaganda must be
big meeting told I was a fool or a Har.
I once nearly went crazy arguing stories of dead German soldiers being The masses are feminine, like wo the individual's personality is sunk I can give you the Starlight-Waltz, Mayfair Orchestra BD-5479 would acclaim a tightening up of people's feelings, not at their heads, he confesses, that in a
men, to be word through their in the audience's. "Though a worm, with an intelligent German friend boiled down to provide un lubric-. Waltz in my Heart-Waltz,
emotions," writes Hitler.
he becomes part of a big dragon," he about the Italian and German bomb- ants are the admitted original models
ing of open cifles in Spain. He told of all Dr. Goebbels' paraphernalia.
Hitler himseft writes in "Mein "The misses understand only a comments.
me that it was the Republicans' who
Kampf: "It was during the war that master, The rougher and more
One of the first things to do is to
we had the best chance of estimating brutal your phrasing the more people shake a man in his own beliefs; then blew up their own towns.
The reason for this state of affairs the tremendous results to be obtained you will convince."
you may converi him. Stun his Hitler wrote this from bitter ex- critical faculties with pageant and is one man: Dr, Paul Joseph Goebbels. from a propaganda system properly carried out. The lack on our side perience of trying to convert people rolse
HF is the magician of pro- was exploited by the enemy so ef by sweet reason.
paganda who takes facts ficiently that one could say it proved In fact. Her has the demn- understand right and gogue's contempt for the mass of and white, truth and lle. No half like a pack of cards, chufles them a work of real genius. people. Their receptivity is limited, measures. The speaker is an angel. up and deals them out in the wrong he writes, their understanding small. His opponents devils their forgetfulness immense. The last point 8 interesting. Dr.
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The fathers of the youths now being called up for compulsory service at Home are the men who helped to inflate the change in the military attitude towards the
rank and file. When they stepped forward in 1914, It was lo join an Army bound by that iron discipline which the civilian found irksome and difficult to understand. The "First Hundred Thousand" ald much to break down the old barriers in an institution that was ripe for change. They proved beyond doubt that the fighting spirit of an Army is not neces sarily governed by discipline that could detect insubordination in the twitching of an eye.
There was much to admire in the pre-war Army, In its efficiency and unquestioalag obedience, but that superb fighting machine WAS fashioned in a mould that was
Be
men Sayo simple. Hitler
wrong, black
"In that propaganda I found pd- order.
mtrable sources of instruction." He persuaded the Germans that
Hitler Instances the effect on his Don't be objective. Put all the Czecho-Slovakia menaced their exis
tence that the Lithuanians treated own Bavarian regiment of British Goebbels is now busy blacksening the gulit on your opponent, even if t
does not deserve it. "Never admit the Memellanders brutally; that the leaflets which urged the Bavarians character of the Mr. Chamberlain the glimmer of justice on the other Austrians were governed by a gang to betray the Prussians, who had goi
them in the mess they were. whom he described last September as side," he says. The masses, writes of Bolshevists and Monarchists.
Hitler's first party job was pro He is now on the job again. He paganda chief. Goebbels merely took is persuading his countrymen that
a man of posCO,
over
H
the Fuehrer, carmot distinguish where the foreign injustice ends and ITLEN maintains that their own injustice begins.
speech is the Queen of all
news- Denny to buy a
He puts his finger on one striking advantage of speech. A 'writer does
ons
enciny
at a
Go
the British are a horde of Visigoths over his chlet's Ideas and put hle propaganda instruments. People will FINALLY the propagandist bent on the destruction of peaceful bratha into organising a propaganda
must concentrate bate on Germany; that Mr. Chamberlain 18 machine to get them over. not spend
Goebbels seized control of the for an even more fanatical warmonger Lime.
Winston Churchill or Duff media of news and opinion: nows- paper they disagree with. They may Czecho-Slovakia, for instance, while than throw away a free pamphlet, how 'buttering up Poland and Jugo-Slavia. Cooper because ho deceived Hitler papers, radio, books, theatres. He
forcibly
at Munich. I have no doubt he will forbade anybody but the party to hold wrliten. But the Their turn will come.
public meetings, Those who dis- spoken word, public or private, is all
Just now Goebbels is concentrating fet away with it again, powerful.
hatu on England, even forgetting For this work Dr.. Goebbels carns, obeyed went to concentration camps.
Ho 18 nominally, £4,000 a year,
Angriff (Attack) became his par- Russla.
worth much more, of course, and sonal newspaper. Voolkischer Beo What a brilliant executor of hi gets it in the way of liberal expenses, bachter (People's Observer) became chief's ideas Dr. Goebbels has proved, free servants.
cars, houses. The party newspaper. All other popers Hitler himself · confesses' "ho is
submit their copy for party could be quoted than the lasue of astonished at the results obtained by splendour of his newest mansion on hod
a lake near Berlin has curned com- approval. Propaganda officials wat- ment. Ilis offices, in a Ane old palace ched plays for hereales. Not even booklet, "A Welcome to the following the above rules.- Militiaman," a bit of good sonso I often wonder if Dr. Goebbels on the Wilhelm Platz, are among comedians escaped censorship.
Meanwhille Nazi teachers took over and brotherliness in which the would get a job on the British Berlin's Anest
The doctor's slight body (five feet education. Little Fritz is taught from reasons for military practices are Council, our propaganda organisation.
This fact astonishes the aver four inches) supports a large head birth to be a Nazi and nothing else. Modern Germany is like an isola- explained to the "rooklo" of 1989. The old barrack squaro has lost its age. Briton. It baffics him that with a pair of intelligent, almost
entlike eyes. His manners are suave. tion ward, Nothing enters, from the pathway to our policy can be so absurdly He can be charming when he wants. outside world. The diet is provided Perhaps no greater example of terrora, and the
exclusively by Dr. Goebbels. misunderstood. the change of heart in officialdom efficiency is easier to tread.
often rough-edged. A now spirit is abroad to-day. Gono is the sergeant-major of the "You broko your mother's heart but you won't broak mino" type; the Instructor to-day is n teacher in the modern manner..
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