THE HONGKONG TELEGRAPH,
SATURDAY, DECEMBER
1938.
The Chamberlain
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Mention the name of Mr. Neville Chamberlain, Prime Minister, and even on a sunny day you'll bring smiles to the faces of the umbrella-makers of all countries.
They haven't been too happy Intely, even on the rainy days, for-as they say-there are far too many free-handed fellows walking around,
Mr. Chamberlain is the man behind the new European boom in the old umbrella. He has rescued it from its lonely place in the hall-stand at home, and placed it on the proud pinnacle of a cloak-room peg!
AN INSTITUTION
n
+
plate,
Our Mr. Chamberlain-far from fashion you'll agree has done for the unbrella what the Duke of Wind. Bor once did for the straw hat; what Anthony Eden has done for the Homburg; Lord Baldwin for the pipe; Mr. Gladstone for the bag ...
It would be a really new news picture to see Mr. Chamberlain without his umbrella. It hangs on his arm-loose, limp, untidy, but still an institution.
The men who make money out of umbrellas are wild with de- light. There was a slump in the "gamp." And even the rain wouldn't shift it. But now that should change.
The Chamberlain umbrella boom-beginning in Belgium where rain is a ritual-has spread through France and is just about to break in Britain.
A fashion spy in Belgium says that you see AN UNBRELLÀ. It should "it is now considered correct for be good for business, every Belgian man to carry an um-
A man at the "cloaks" of a Lon- brella." They call it "un chamber-
don hotel: "The Frenchman says, lain,
Thousands are buying them, Please take my chamberlain. So carrying them, losing them.... docs the
Belginn; and
now
the
It's just the same in France. And American. It's beginning to have an they carry them a la Chamberlain effect. I have noticed a slight in- loose and limp-but it's new increase in English umbrellas in the last
few weeks." stitution. At Parisian cocktail parties they have Chamberlain straws in their cherries .. like little brellas they are,
Umbrellas of their pegs to this Mr. um-Chamberlaini
A maker in London sald: Mr. Chamberlain is doing big things for us. Rolled or unrolled, what does it matter? We make them; you should! buy them.
GOOD FOR BUSINESS
Medical Marvel Dead
London,.
A man who amazed the medical world by marrying for the second
A seller said. There has been aime at the age of 70 and then having wane irs the umbrella-carrying five children has died at Fareham, fashion, Whenever
you дос him Hampshire, at the age of 90.
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HONG KONG – CHUNGKIN
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