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SATURDAY, JUNE 25, 1988]
Four Men Leading £400,000,000 Cinema "War"
The biggest civil war in the history of show business has broken out.
It is war involving capital in- torests worth £400,000,000; a war between 4,000 little men- owners of Britain's cinemas worth £205,000,000 and Д small group of the leading flim distributors, with current assets of £150,000,000.
Four champions of the little men -John Maxweli, head of Associated British; Arthur Jarratt, of Ghumont- British; Sidney Bernstein, and Major Gale-are touring the country, tub- thumping.
At each meeting they hold they urge cinema owners to vote unani- mously for an anti-Hollywood stand.
The central organisation of the ittle men, the Cinematograph Exhib!- tors Association, will issue to mem- bers a lot of new Hollywood films- to be added to week by week-which they will be urged not to book.
Retaliation will certainly follow that. If dims are boycotted, some einema circuits stand to be boy- cotted too
The distributors organisation, the Kinematograph Renters' So- elety, may ask their members not lo offer any films at all to certain circuits among the leaders of the revolt.
If the ban is thoroughly imposed, these cireults will have great difficul- ty in obtaining programmnes.
The war, simply, is a fight to see who, in 1939. aholl get the lion's share of the British box-acc.
The Hollywood bosses, alarmed by sky-rocketing costs and shrinking receipts in the home market, have ordered their London representatives to "get more from Britain."
Of the £42,000,000 taken ench year in British cinemas. Hollywood takes 12,000,000.
'DICTATORSHIP,'
SAY OWNERS
Most of the renters meet cach Thursday in the top room of a Suho restaurant, survey all films to be offered to the cinemas for a certain week, months ahead, and grade some "A" and others "B." Their rule is that all Aims marked "A" shall be offered only on a percentage-of- takings basis.
The cinema owners call this dic- tatorship. They say the policy will destroy the film business by lowering the quality of programmes, and will kill the double-feature programme and cine-variety.
The Cinematograph Exhibitors' Association will lɛsue a ist of "B" films. They will ask members to book these cheaper Alms, and to tgnore flms for which a percentage le demanded,
Biggest sufferers while this fight lasts and there is no sign of truce, peace or victory for one side or the other before this time next year-wil be the ordinary film fan, who no- cupies 1,000,000 seats, pays
£42,- 000,000 a year,
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11
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