1937-02-13 — Page 13

EVERY VISIT

TO THIS SHOP

Is an Investment in Good Appearance

You'll like the friendly, home-like atmosphere of this modern shop You'll appreciate the clean-cui emelency, the courtesy, the pleasing results

For utmost satisfaction-for the sake of greater personal charm and beauty how important it is that you come to a shop like this

MARIE'S

BEAUTY SHOPPE

Hairdressers to Discriminating

Women.

Canton Bank Bldg. Tel. 32508

GOODBYE CORNS!

GETS-IT is sure death to corns. Instantly stops¡paing

Beiter because it's liquid

GETS-IT

THE

TELEGRAPH. SATURDAY, FEBRUARY HONGKONG

13, 1937.

THE AVERAGE MAN IS-

Age 30: Weighs 11 Stone: 5 Feet & Inches Tall: Married: Prefers Blondes Voted “the

Keeps A Cat: Does Not Go To Church: Goes To The Pictures Once A Week

TELL

a man he is Average and he will knock you down. Adjectivally, there is something so patronising about it that it is a word certain to sever the happiest relationship.

But why?

The Average Man is the true lord of creation-the

jonly one.

A thousand scientists work night and day to please him, to foretell his tastes, to supply his slightest need, to anticipate his half-formulated wish.

Manufacturers and magnates are his slaves.

His smile makes a millionaire. His frown sends a hundred thousand away workless.

What is he like? What does he like? What does he do? To be exact, the average English- man ut this moment is a fraction short of 5ft. Bin, tall.

His eyes are hazel, that is, grey- brown.

Predominantly, he is a Saxon type, short featured, broad browed. His eyelasheg nre two eyebrows and shades lighter than his hair, which is midbrown."

Round the chest he is 30in.

1113 hips, at their broadest point,

are 38in.

This waist measurement in 31in.

ilis shoes (he does not wear boots)

ore size 8 or 9.

HIS WIFE IS YOUNGER His gloves are size 74; his collar is a 15.

Is hat is size 034.. He weighs 11st.

His favourite colour. is bluc. Filly per cent, more blue suits were sald last year than other colour.

дру

He prefers blue ties, shirts, socks, Grey comes next, and brown and colour mixtures far behind.

The universal male preference for blue is so marked that when a man goes to buy a present for a woman or something for himself, in every shop in England he is shown blue articles first. If the aulesman knows his business, that is.

This blue-complex does not apply to flowers. When the Average Man

goes to

to buy flowers for his girl- friend they are pale pink carnations, Λ long way behind come red roses. Only women buy lilies of the valley, heliotrope, mignonette,

A man expecta a piece of aspars- gus fern included for nothing. A woman does not.

The average Englishman of 30 years old has been married. three years.

His wife is two years and five months younger.

They have one child, born within 18 months of their wedding. At the present moment that child is slight ly more likely to be a boy than a girl.

Ulo proverbial gentle- Like man, he really does prefer blon-

30 des. There are

per cent. more fair married women than Barks.

The wife he chose has light brown

hair, blue eyes, aft. ain, weighs Est.

gib.

Stic Is 34in. round the chest, 28in. round the whist, her hips are 371n.

She uses lipstick, rouge and pow der, but not mascara or eyeshadow.

fler skin is medium fair (her powder shade is rachel No. 1),

She has a permanent wave every eight months, wears artificin! pearls, Owns one real

stone or diamond ring. has two or more artificial iceth.

When the baby arrived, his peram- bulator cost £0 Os. His col, bath and other accessories were. £8,

There are 11,000,000 families" in England now. Fifty per cent of them contains not more than three persons.

EL A WEEK ON HIMSELF The average family spends about £325 a year,

On himself, his clothes, and personal expenses such as cigar- ettes, the average man spends a trifle less than 21 a week.

His wife spends 15s. on her expenses

clothes, hair- dressing, cinemas. She makes 25 per cent, of her own clothes, 45 per cent of her child's

This couple goes to the cinema once a week. The wife goes rather more often. Her husband spends 79. a week in public houses. His drink Is 'beer.

THE PROOF MR. Average Man,

Your description comes.

from:

Board of Trade returna. Official statistical tables. Manufacturers' associations. Shopi. Restaurants. Cinemas.

I

And your wife's, too of

course.

THE COMPILER.

are impossible to foresee and entirely Inexplicable,

Fashions for his wife depend on changes arbitrarily made by manu- facturing houses. New colours and designs and changes generally are welcomed by wornen.

Mystery of

Arrested Terrorist

Paris, Feb. 10. Police officers in France, Jugo- slavia, Hungary, and Rumania are co-operating in an intensive search to establish the identity of the mystery terrorist, now under arrest at Thionville, Eastern France.

Ha arrest was made shortly before the passage through Thionville of the train bearing Queen Maria of Jugo-

to England. slavia and her son, Prince Tomislav,

He carried papers in several names, The average man inclines imper-one that of Kalemen, which is com- ceptibly towards a new feature. lle mon in the district at the junction of and Hungarian, Jugoslav, is now changing from his deelded the preference for a grey soft hat to a Rumanian frontlers from which the

to n darker, Bquarer model, and

mon says he comes. He alleges that he has no nationality. alightly modified bowler.

He is to appear shortly before a court charged with travelling with a false passport.

It has taken him two years to ac- cept a change in the surface of even-correctional ing shirts.

For his home entertainment his newspaper, the radio, the sports news, crossword puzzles, and gardening come in order of precedence.

He does not own a dog, but he

a cat

in four Only one has English hothes are calless. When he lunches out he chooses steak and chips. Next in popularity come fish and chips, with sausages and mash a close runner-up.

IN TWO MINUTES

His favourite sweet is jam roly. He prefers "mousetrap" cheese to gorgonzola or camembert.

At the week-end his Sunday din~ ner at home (in the winter) is ronst beef, the joint is top-side, and it is Wednesday or Thursday before meat is ordered again from the butcher.

With it on Sunday go baked pota toca and brussels sprouts. The sweet is something made with apples.

He does not go to church, the average man. But he emphati- cally denies that he is an aihelst and shies at word agnos- tc.

On Sunday afternoon he goes out with his wife and chilld.

HE LOVES GARDO The books he reads are detective, mystery and adventure stories, then biographies and travel books.

He reads a successful novel six months at lenst after it has been The average man's lastes change published. He reads no romantic far more slowly than his wife's. They novels, no poetry, no philosophy, al-

though he will buy a book on physi- cal health or on efficiency...if it

does not cost more than (28.

On stage and screen he loves the glamorous and exotic (hence the popularity of Marlerie Dietrich and Carbo, both first-class box office ap- prals). But he cannot bear his wife to look conspicuous, and generally avolds home-brewed glamour like the plague.

Out of every, ten pounds he. earns one goes in taxation. He L2 10, a year in gives away charity.

He will not answer questions (as his American counterpart will freely answer) about his secret aspirations, his physiological reactions, and his priyate bushiess generally..

HIS BIG SECRET

So those innumerable question- nattes and psychological investiga- tions that enlighten us America shed about the soul of the average man

In no illumination here.

The

British average man. keeps his secrets. Ilis hopes, his disappoint- ments, his delights are not known.

The outer man we know exactly. One could casily paint a picture in far greater detall, one could describe quite exactly the workings of the

facts physiological machine. The exist.

But there are no trade returns, no statistical abstracts, of the soul.

by

11

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