On your way to North America
...Europe
SEE CANADA
Go ́via Canada to North America -Europe. Fast, through trains. direct from ship's sido at Vancouver in Canada's Evergreen Playground
See the majestic Canadian Rockies. Lake Louise, Banff..... Connect with Canadian Pacific trans- Atlantic liners at Montreal or Quebec. No extra rail fare in Canada for drawing room or compartment occupied by one Stopovers if you wish person.
In Summer, the scenic Great Lakes route is an optional inland-sea trip for trans- continental passengers.
Information and tickets from your own agent
or
Canadian Pacific
WORLD'S GREATEST
Telephone: Passenger 20752.
Freight
20042.
GACANPAC: Passenger Dept. NAUTILUS: Freight Dept.
Canton Agents: JARDINE, MATHESON & CO., LTD.
MOM
MESSAGERIES
MARITIMES
FRENCH MAIL STEAMERS.
Sailings from Hongkong,
MARSEILLES via Saigonį To SHANGHAI-KOBE.
Singapore, Colombo, Djibouti
(Aden), Suer, Port-Said.
Pres. Doumer.....8th Sept.
Chenoneaux
D'Artagnan
Sphinx
Felix Roussel
.22nd Sept.
.6th Oct. ,20th Oct. .. 3rd Nov.
Chenonceaux D'Artagnan Sphinx Felix Roussel Jean Laborde
.5th Sept. 19th Sept. .3rd Oct. 16th Oct. 1.30th Oct.
We can issue "through" Tickets" to Egypt. Syrian ports East Africa, Madagascar by transhipment on our mail steamers at Port-Said or Dijbouti.
For full Particulars, apply to:
Tel. 26651, "
THE
Cie des MESSAGERIES MARITIMES.
SWEDISH EAST ASIATIC
SERVICE OF FAST MOTOR VESSELS
(with limited, but exceptionally good, passenger accommodation). Homewards to:
Port Sudan, Port Said, Marseilles, Algiers, Ornu, Antwerp, Hotterdam (Amsterdam), Hamburg, Oslo, Gothenburg and other Scandinavian Ports.
via
Manila and Straits Settlements
M.S. "SHANTUNG!"
M.S. "NAGARA"
M.S. "DELHI”
Outwards for:
M.S. "DELHIP"
Shanghal, Yokohama, Kobe and Osaka.
M.S. SHANTUNG"
Fassenger Rates:
Agents:
Hong Kong, to Mediterranean
Hong Kong to Antwerp
GILMAN & CO., LTD.
Hongkong,
6th Sept.
.6th Oct. ..Gth Nov.
27th Aug.
.18th Sept.
£47
£51.
G. E. HUYGEN
Canton,
TRAVEL A.-O. LINE
To AUSTRALIA, Calling of Manila, Thursday la., CAIRNS Townsville. Drishane, Sydney and Melbourne,
CHANGTE TAIPING
British Steamers:
(Oil Burners)
FASTEST & MOST UP-TO-DATE STEAMERS IN THE SERVICE
OPEN AIR SWIMMING POOL
ELECTRIC LAUNDRY, BARBER SHOP, SURGEON
AND STEWARDESS CARRIED.
Enjoy Your Leave in Australia and New Zealand. -
Hong Kong to Sydney-19 Days.
FIRST CLASS FARE TO SYDNEY, 176 RETURN
STEAMER
TAIPING
LONDON (via Australia) from £127.15. (Australian Newspapers on file).
Duo H'Kong Leaves I'Kong Leaves Manila Duo Sydney
4 Sept.
11 Sept.
14 Sept.
30 Sept.
CHANGTE
9. OCL
16 Oct.
19 Oct.
4 Nov.
TAIPING A
G Nov,
18 Nov.
16 Nov.
2 Dec.
CHANGTE 8 Doc.
15 Dec.
18 Dec.
2 Jan.
AUSTRALIAN-ORIENTAL LINE, LIMITED.
Sailings subject to alteration without, notice.
For Freight or Passage, apply to:-
Butterfield & Swire, Agents--Hong Kong—China-Japan
Telephone 30332.
THE HONGKONG TELEGRAPH... MONDAY, AUGUST
TOURIST TRAFFIC GROWS
HONGKONG TRAVEL ASSOCIATION.
ISSUES ANNUAL REPORT
ESTIMATES FOR THE FUTURE
An interesting report has been issued for presentation at the first annual general meeting of the Hongkong Travel Association, which will be held in the Urban Council Chambar on Friday, September 45 at 5.15 p.m. The meeting will consider and adopt the report of the Board of Directors for the year ending June 30, 1936; elect two members to the Board of Directors; and discuss any other business.
press.
24, 1936.
In the minds
photerragh albuma, pontsarda, $minated "allekötn" wast bther miscellanea media Overseas ndverunt. Dusti
elpation in oral axhibition, atlant utenniala, ete, ...
Grand total, $38,070.
6.000
5,000
- 12.000.
A Menace To Young Girls.
Alss Swanson's Experience... Tourist Trafic to Hongkong
"Many young girls would be spared There is ample evidence that dur-follow my example. I was in
much suffering if they would only
13
a
Inacenery of Hongkong or the hos pita of her people are not nearly sufficient. Hongkong must be kept in the minds of the public by re peated allusions
the press, by photographs and references In selected periodicals in regard to xport, entertainment and places of interest. Such propagandą builds up¦
awareness of Hongkong and thereby makes the reader responsive in the period covered in this report seriously annenie condition, languid, to a direct suggestion whether by the tourist traffle to Hongkong in pale, breathless, and terribly ner- poster or brochure or newspaper ad that this increase is in the neigh wanted to cry. so much so, that I creased materially, it is estimated vous. I felt exhausted and always vertising to visit the Colony.
It is considered that the sum of blood of from 25 to 30 per cent was eventually reduced to a state of $10,000 is required for the Associn- This substantiated by oficial prostration. tion's second year's programme. Ingures end by the records of the
"No remedy zeemed to do me any fending travel agencies, shipping good until I took Dr. Williams' Pink this sum should be included:
(1) Editorial Publleity-Hongkong companies and hotels. During Pills. These pills brought about a must be kept
the year 1034 the total number of foreign surprising improvement. My short- public by repeated allusions in the passengers that arrived in the Colony ness of breath disappeared, my was 1,019,034. During last year the appelle becaine belter and colour (1) Press Advertising. This can be total number of passengers tint arcame back to my checks. My nerves subdivided into three sub-groups: rived here was 2,202,000.
were calmed and to-day, at the end (a) Newspapers, (b) Periodicals, (e)| Miscellaneous.
If we take the modent estimate of (of my cure, that terrible feeling of the amount expended by each
has given place to of utter exhaustion (n) A large nimount of money can these passengers at an average of splendid be spent under this heading as ad: $10 per head we get the immense Such is the experience of Miss vertising in the press is an expensive sum of $22,820,000 fett in etrculation Vera Swanson, of 3. New River matter, but it is undoubtedly the by passengers and tourist truffle. Street, Weaste, Lancs. England; as most effective way of bringing Hong- This money is distributed among related by herself, for the informa- kong before the public.
hotels, restaurants, stores, Jewellery,|tion of other young girls suffering as An Information Bureau was con-
November 23-December 1 England she did. sidered essential to tourist develop |
y. Queensiand at Brisbane.
There is only one way to overcome nent and encouragement, and the
December 4-0 Firat Teat Match at anaemia; it is by giving to the system It is generally adimitted that the establishment of a Bureau at the Publicity and Information.-Under | Brisbane,
new blood, rich and abundant, nble tourists who visit a country are one entrance to the wharves in Kowloon this heading is Included the personal December 12-14 England v. Queens-perfectly to All the role of quid of its most valuable sources of is now approaching accomplishment. emoluments of the local staff together land Country at pawich.
nourisher'. Your blood needs fron wealth. Consequently all countries
December It is scarcely necessary to stress with an estimate of the money ro-
18-23 Second Text Dr. Williams' Pink Pills supply it in which cater for tourist traffic spend the value of a well organised inquired for advertising locally, the Match at Sydney,
form easily assimilable, and it is December 18-Victoria v. Queens-becnure these pills bring to the formation Burenu to visitors Innding préparation of handbooks, folders and
land at Melbourne. * tering tourisin as a branch of na-In Hongkong. It will have scheduled other Ilterature for distribution.
system. In actual fact, new blood, tional activity. In this connection information of rates charged at hotels,
Recommendations for Second Year December 18-22 South Austlin v.pure and revitalized, that they have the following quotation from a speech | boarding houses and apartments and
Based on the foregoing recommen- New South Wales at Adelaide. delivered last year, by His Majesty the cost of steamere, railway, nirway; penditure for the second year would South Wales at Melbourne.
dations tentative estimate of ex} December 24-20 Victoria v. New proved so successful in the treatment
of and
anaciniu. the King, then Prince of Wales, 10 mintor car, bus, riekstinw, chair and
Bertin a course of Dr. Williams" the Travel Association of Great Bri-athre forms of travel. The Bureau be ns follows:
December 26-28 South Australia Y. Pink Pills to-day, If you have reason Queensland at Adelaide, tain is of interest; "Ainong the new will also be in a position to gulde words colned by the moving picture and assist travellers
and
December 26-28 England v. New suspect that your blood is im- orrangu de-
South Wales Country at Newenste poverished. You will soon notice an industry is profcetion. That Is ex-tails of travel to Canton, Macao and
improvement in your state of health. that this actly what Association doing. South Chim const ports, as well as:
Chemists everywhere sell this world- SUB POJKAR DE
steurner and air travel to points over-
tonie for the blood and
The report summarises the Association's 'activities, and gives estimates and recommendations for the second year's programme. It is shown that tourist teallic to the Colony inst year increased materially.
Messrs. W. J. Carrie (Chairman), C. H. Benson, Tang Chung-pat und I. D. Walker (Directors) sign the report, which states:
considerable sums of money in tizim
1
',
Information Bureau
(ii) Poster Display. Judicious ad- vertising by large posters is another effective way of advertising..
Pabtlety and Information Internal Printing
of
hintela, boarding houare, npari- ments. tarazen, Itineraries, official Handbooks, brochures, paretsäleta, mapi. plane, tourist-mulde urna, ete.
Exterun) i
Krist
1',
stationery Telephone, Electalrity
.... $10,000
nex
2,000
editorial publicity
15,000
Recurrent Expenditure i
·Furniture
$ 3,300
500
750
300
Incidentals, Entectalinunt, ele,
100
Goto
Staff
$1,80
1,500
420
12.000
Magnker or Recretary (line)
on vient «Alary) ·
Two messengers
the world's set
screen. It ju
in the very eas for those seeking such infornvi- | best kind of advertisement. I think ton. the Travel Association should be
The desire of travellers to take ported in
ossible way, to that! In every it can continue to raise its volee lout-cks, souvenirs and items of mer- chandise with them from places they er and louder. I was amazed
amazet to visit is an important feature and the tearn that overseas visitors spent in Bureau will lurve Information in re-
than this country in 1934, no-jezi
Ford to stores, denters and prices, twenty-five million pounds, a sum The Association is engaged します not far behind
the twenty-eight inil-
plans for the developinent and im- lion pounds which we obtain from provement of recreation and enter-Aratant the male of wool and the thirty-one tainment for tourists and travellers. inlilous from the sale of coal."
The calls on the Association for Tourists to llongkong can be divid-travel and other literature resulting ed roughly under three heads:
from the
the newspaper campaigns, and (a) Tourists who arrive from for-the distribution of posters and bro- eign countries having booked through chure, establishes convincing justi- ww a travel agency.
fleation of the necessity for the or- unisation and provide encourute ment to the Directors and Staff to Congrete evidence of the gradual re- put
greater effort in the futte,
turn to travel records of some years
who
eller know
(b) Vizitora Hongkong or come to stay and who should be encouraged to explore the beauties of the Colony.
forth
Requests from Overicos
(c) Passenger Trafie: the mung Thousands of passengers Who Inndago is quite
ilte apparent. monthly in the Colony and spend a few hours visiting places while their ship is in port.
I
to
The Association is frequently re- quested to forward
forward literature other information to people in the United States, Canada, Australia und Europe. This is a service the as- socialion is glod to extend to ali who wish to take advantage of
3$
Formation of Association The Sub-Committee appointed enquire into the necessity for the catablishment of the Association reached the conclusion that the first The Association is receiving the step to be taken was the formation closest co-operation from the Row- of a Board of Directors under the
Ieun Canton Railway, Messrs. Thos aegis of a Government official. It Cook & Ltd., the Amerlenn was found desirable that, froin the Express Co., Inc., the China Traval
Sons, start, there should be complete Service, Flic Travel Advisers, understanding and co-operation as well as in local branches of the between Guvernment on one band,
Stemmchip Services and the Imperial und local interests on the other, who Airways, Ltd. had been fostering the tourist indus- The Board of Directors. It was try. decided, should consist of representa- tives of
of the
Government, the Rail Why, Tourist Agencies and Hotels whore experience and knowledge of tourist requirements would add con- derably to the character of the or ganisation
The courtesy of their columns has been extended to the Association by the South China Morning Post, the Hongkong Daily Press, the Hongkong Telegraph, the China Mait, the Straits Times and the Sunday Tines of Malaya, the Bangkok Times of Siam, the Shanghat Times and various newspapers and periodicals in French Indo-China. Dutch East In- dies and the Philippino Islands.
Hence, the gazetted personnel for the year ending June 1936 Will lif
Expenditure and Estimates follows: The lion. Mr. W. J. Carrie,
Expenditure in connection with the MA. BEC, (Chairman), Messrs. C II. Benson, J. II. Taggart, Ma Mader three mon
az deurist industry may be grouped un- heads, namely:
fai, N. J. Perrin, Tie Chung-pat (1) Advertising. (2) Publicity. (3)
Stajor Director, Mr. 11. M. Coc
tor).
R. D.
1.0.
(Audi-Information.
and Mr. K. legdon (Secretary), nor
Adher, myst always form
and publiefty, In one
and dis-
The Association had at its disposal the keystone of any Tourist Bureau. during the year under review
Information is essential and must be Government grant of $25,000, to which has since been added publie made as complete as possible, and subscriptions in the sum of approxidily available for use
prostribution. It is essential
therefore mately $16,000.
Out of these funtis that money must be spent in judi- the Association has produced, and is elous advertising in recreate popu- distribuling. Its first and second larity nmongst those English-speak posters, it Arst brochure, its. Ifand-in: people who have in the past in- book of Hongkong and Its Travellers' luded Hongkong in their itinerary, Map of Hongkong; it has also pro and also, if possible, to attract from duced a "Magie Carpet" film of other countries those who regularly Hongkong and had conducted adver- visit Far-Eastern holiday resorts and Using campaigns in the Malayan and who are becoming travel-minded and Siamese newspapers. A statement on he persuaded to go further afield. of neccunts is appended to this re- Occasional articles in the press pris- part.
PIANO ACCORDEONS
BY HOHNER
THE WORLD'S BEST.
48 BASSES, 80 BASSES, "120 BASSES: IN DISTINCTIVE Colours, CARRYING CASES, AND TUTORS,
MUSIC CO., LTD.
THE ANDERSON
Tea House Street.
--Tol. 21322.
Contingent Limbiliftens Cheema Bints, entern Quarterly Bulletter .....
1937
January 1-6 Third Test Match at famous Melbourne.
(nerves.
January 1-5 New South Wales v. Queensland nt Sydney,
January 8-11 England v. Tasmania at Habari.
January 15-18 England v. Tasmania
Launceston,
22 TO FACE TRIAL
Detroll, Aug, 23, The Grand Jury has indicted 22 alleged Black Legion members South charges of criminal syndicalism,
January 15-19 Queensland v. Vle- toria al Brisbane,
January 22-20 England v. Australia at Adelaide.
on
January 22-26 New South Wales v. based on the revelation that they TAZO Victoria at Sydney.
planned to reizo Government build- · January 20-February 3 Fourth Testings in political coup.-United Match at Adelaide.
Finest Club
The House of Commons has often been called the finest club in Lon- don, and the cutput of its kitchens has helped to maintain its reputa- tion. When the kitchen equipment was modernised recently, two 6-unit gas ranges were installed.
Press,
Cooks by Gas.
Large and small scale Cooking Appliances supplied and installed by
HONG KONG & CHINA GAS CO., LTD.
Showrooms--Gloucester Building,
and 246, Nathan Road, Kowloon. Telephone 28181,
TYPHOON PHOTOGRAPHS
COPIES OF PHOTOGRAPHS OF TYPHOON
DAMAGE SCENES, RECENTLY PUBLISHED IN THE "SOUTH CHINA MORNING POST" AND "THE HONGKONG TELEGRAPH", MAY. BE OBTAINED AT THE OFFICE OF THE
"S. C. M. POST!..
.
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