1935-08-19 — Page 18

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TELEGRAPH.

MONDAY, AUGUST 19,

NOTES OF THE DAY

DREADFUL CRIMES

1935.

POPULARISING THE

B. B. C.

By GEOFFREY EDWARDS

more

In

The Very Idea!

TOURIST BAITING

Enticing The Travellers To Come To H.K.

By Eddie "Cooks" Kelly

IR Stephen Tallents, the 50-and his chlof quite amenable to year-old Civil Servant, Live-feeding listeners with the present Wire, Enemy of Red-Tape, who in programmen dished up in any new two years has brought the Pastor

appetising form. Office nearer to the public than it other words, he has merely to in-SOMEONE was complain- has ever been before, is doubtless troduce more showmanlike met- ing the other day that doing a great deal of hard think beds of programms presentation, no ship-owners' names are. tag. He has just two months in So much for popularising the

mentioned in .connection which to decide how best he can B.B.C. through Its programmes, do for brondcasting what he has

with the Hongkong Travel already done for the postal ser-

Association.

vices.

the

On October 1 he becomes Public

The second method-through what the public hears 'about the B.B.C.—will appeal more int

What is more perturbing is the fact that even our name hasn't been mentioned. With a $25,000 grant from the Government we could do a lot of travelling. For our health.

travelled

to

and

fro

The main thing, of course, in. to attract the tourists. This can be done in several ways. Cheap fares, for instance.

will have to indulge in a few heart-across the harbour on the Star He might, of course, set out to to-heart talks before the Director- Ferry no less than eleven times. One of the deckhands woke us win the good will of listeners by General is personally publicleed.

formation of n Listeners Reith hates personal publielty, up on the cleventh trip. Suid Committee to advise the B.B.C. but he will have to put up with it was the last ferry. and criticise its programmes. Or it if the B.B.C. ts to be "popular" he might appoint a permanent pro-and he la to remain at its head. gramme critic sort of Public There must be an end to all these Listener No. 1 who could speak at silly anecdotes of militarism, Broadcasting House on behalf of heel-clicking, Prusalauiam and so

In order to obtain cheap fares... the man in the street (by whom I forth ut Broadcasting House. Sir mean, since I am dealing with John should be drawn out of his it will be necessary to subsidise broadcasting, the man in the arm shell and shown up for what he the shipping companies. On a really is a kindly, considerate. fifty-fifty basis, the Hongkong very human chief, with an ele-Government could contribute one ment of real greatness.

dollar for every Dollar boat,

As an inducement to tourists One other point: many years to travel by subsidised vessels, as a Civil Servant have given Sirit would be necessary to use a Stephen the right outlook on his little propaganda. life's work--the Idea of service to

chair).

The death of Gareth Jones, one of these restless spirits who must see for themselves the conditions which give rise to crisen, is just one more of the horrors we have come to dread in "news from North China." Mr. Jones, when he re- cently passed through Hongkong. informed acquaintances that bit purpose in visiting the North-west frontier

the Repubile was to study at first hand the economic and political state of affairs so that he would be in a position to weigh the importance of future events and write, or simply think, with authority and conviction upon their significance. He was a harmless English student of affairs, a travel-Relations Omeer at Broadcasting mately to the new Public Relations ler exploring a little-known (to House, and the great campaign Officer. He is a master of the art the Occident) people and politics "to popularise" the B.B.C. must of publicity, an will find no di- culty in keeping the right sort of of Asia. But because they have begin,

How Is he going to set about Information before the eyes of profited by such ventures before,

robbed and his task? Obviously, Portland steners. and generally have

Even here, however, he will havę murdered with impunity, he fell a'lace is a very different proposi

Still, although we haven't victim to one of these bands of tion from St. Martin's-le-Grand. | to look closely into the causes of brigands which have infested for Stunts such as finding a broad-those attacks and adverso com- been asked to join the Com- the less firmly ad caster with a golden voice or disments on the B.B.C.'s organisation.mittee, we can give some for too long ministered parts of China and covering the perfect listener will If he looks close enough he will territories adjacent. His bullet- not work. The listening public see that most of these are directed good advice.

Probably there is no one in riddled body was found near the has no use for stunts; In fact, on at, or because of, the person of! place of his capture. The usual the only two occasions that the Sir John Reith, who has an Hongkong who has travelled His B.B.C. has tried them-the 24-hour fortunate knack of antagonlaing more than we have. One night protest has been lodged. friends will probably agitate for clock and women announcers people who would be his friends. wo remedial action for a time, and there was a nation-wide cry of Hence. Sir Stephen and Sir John then, as the realisation of the disapproval. futility of argument grows upon them, they will possibly bow to what appears to be inevitable and drop the matter. But thla ad- 'Phone 27778/9 ditional pin-prick-It is hard to use HO feelle a metaphore in such a BD.172 Anything Goes (from "Anything Goes")—F.T.

tragic ense may have the effect Hylton's Orchestra.

of stifening the attitude of British You're the Top-Foxtrot (from "Anything Goen"}

people generally towards the con- Hylton's Orchestra.

dition of affairs in certain parts of the North-west of Asia. A few more such outrages, and we may Teddy joyce & His Orchestra.

aco determined netlon, perhaps on the part of the League of Nations. Teddy Joyce & His Orchestra.

to put an end to such ghastly and

Unfortunately for Sir Stephen shocking crimes. To meet such a MONDAY, AUG. 19, 1935. BD.177 Lonaly Little Dancer-Tango Fox Trot

enndition of crime requires drastic the B.B.C. is not judged by any Teddy Joyce & His Orchestra.

measures. We have suggested be obvious gestures which it may Way back Home-Fox Trot

fore, and we suggest again, that make for popularity. We listeners TRADE IN THE

held our opinions of the B.B.C. Teddy Joyce & His Orchestra.

It is high time they were taken. If the

feel hy three standards:

For a start, we should build STERLING BLOC

Chinese authorities

1. Mostly by what we hear the public. The B.B.C. as a whole

Let "A Pub For BD-178 My heart jumped over the Moon-Fox Trot

themselves incapable of denling Jackson's Orchestra.

has this same outlook, but it does more hotels, Suggestions that China may with the situation, and admittedly from it.

2. Partly by what we hear not talk enough about it. The Every Tourist" be Hongkong's Little Golden Locket-Fox Trot Jackson's Orchestra,

their administrative machinery is possibly be induced to join the clogged and encumbered in the hot it..

enormous publicity medium of its motto.

The "Magic Carpet" travel film 3. Comparatively by what we microphone could put this right. On the Prom, Prom, Promenade-One Stop

give additional North, let them declare it. Then

Extending the principle of service is a good idea. In this connec- Jackson's Orchestra. sterling bloc

we shall perhaps be given an op-hear from foreign stations. I Love you Gipsy-Fox Trot Jackson's Orchestra, interest, to statistics recently is-portunity to assist them in main-

So it looks as tough Sir Stephen for the listener Sir Stephen, who tion some wierd effects could be.

cameras. On the Good Ship Lollipop (Film "Bright Eyes”) sued regarding Britain's trade talning the peace of their borders Tallents will have to do his popu- is also to be in charge of B.B.C. obtained by using slow and ultra-

and removing at least, one excuse larising first and foremost through publications, may agree with me Rudy Vallee's Or. with nations on the same curren- for the violation of frontiers by the wireless programmes, and the that the programme paper, "Radio fast motion movie

fact that his status at Broadcast-Times," should be distributed free The slow-motion camera could be I've got a Note-Fox Trot

Since Bri-probably quite justly infuriated

used in order to allow tourists cy basis as herself.

In such matters as inst House in tantamount to that to all listeners. New Mayfair Dance Orchestra. tain suspended the gold standard neighbours.

of an assistant Director-General If a man pays 108. a year for to see with some detail the wireless entertainment he Younger Set at a Peak wild Me and the Old Folks-Fox Trot

In 1931, her action has been the suppression of banditry, and

Buggests that Sir John Reith his piracy, there should be an op-

not be expected to pay party. On the other hand,It New Mayfair Dance Orchestra, followed by a number of other |portunity for International inter- realised this when he made the should

another 98. to buy a progranime would be necessary to use an On Vonotion Waters-Fox Trot

countries for whom the im-vention. For such things are an appointment. ."

menace. They are There must be New Mayfair Dance Orchestra.

no pandering each week.

Now listen for a few minutes to ultra-fust camera to obtain the portance of their trading and international

not the concern of one nation alone, to the masses by lowering the

How the same effect when the shorts of Mr. Bluebird-Fax Trot New Mayfair Dance Orchestra.

other connections with the unkss that nation forbids bandit actual artistic and cultural stand- those foreign stations. Jolly good company by the Sca-Six Eight

New Mayfair Dance Orchestra. United Kingdom made it im-infected territory to foreigners, ards of the programmes, for the B.B.C. does hate 'em! "They are "Government Servants at Work"

Well, what is it, about these 'perative that their currencies and unless that nation takes steps B.B.C. has an educative mission bursting in on our racket."

to destroy a plague of crime whose and a conscience. Long ago Sir

that the Lots of other interesting records in the

should be kept more or less in toll is by no means abating.

John Reith seems to have decided foreign programmes,

It certainly lan't. new consignment,

that the listener is like a greedy public likes? sterling. At

Chiefly, it is the equilibrium with

schoolboy who loves chocolate their quality. the present time, in fact, the DRASTIC MEASURES **

eclairs and if there are suficient brightness, spontaneity and general case of presentation. Their break-

Hongkong could also be made nations in the sterling area in-

And what, somebody is going to available will go on eating them fast-time music is popular, too, but the leading tourist centre for clude over one-third of the ask. would the bright young until he is sick,

So, like a strict, unimaginative above all, their provision of bright Europe by judiciously introduc- the newspaper columnist suggest estimated population of

remedy this state of affairs? schoolmaster, Sir John decided to Sunday programmes as opposed to ing the national pastimes of the world and are responsible for Newspapers, generally speaking, feed the greedy boy on plain, of the B.B.C. has a tremendous countries from which it is

desired to attract travellers. approximately the same propor-may be fond of fault finding, may straightforward Fold roast beef or appeal.

Surely Sir Stephen can see to it Special wild game preserves tion of the total value of inter- criticise freely without offering brend and buttar.

That was his mistake; he should that Broadcasting House competes could be set aside for hunters anything constructive in the place national trade. How widespread of that which they feel forced to have been more cunning, more of with the Continent in these res-from each country. is the sterling bloc may be condemn. But a newspaper com- the psychologist, and persuaded pects? It should be quite simple One section of the Now Terri-

can scarcely offer the greedy boy to eat what was to correct the differences, gathered from the fact that it mentator

remedies for every fault in govern- good for him by dishing up the

To sum up, then, it seems that tories. for instances, stocked comprises the United Kingdom, ment, finance, society, or what have roast beef het, with Yorkshire and Sir Stephen has, a great deal to with income tax collectors, re- ------Argentine. Australia, Bolivia, you, that he aces. Ile cannot be horse radish sauce, and by giving do if he is really to popularise the ferees, foxes, and politicians speedily attract the Brazil, Colombia, Denmark, expected to give expert opinion in him bread and butter with jam on B.B.C. The methods to be adopted would

tourist,

the while appear straight-forward, but, apart English Egypt, Esthonia, Finland, India, afairs of which exporta (presuma-it.

bly) have despaired. Never- There are signs that Sir Johu from the inertia at Broadcasting announcement that Orangemen the Irish Free State, Japan, Nor-theless, on this occasion we are Reith has begun in edge away from Hause, the fickleness of the public were running wild in the hills to make a suggestion. this "take it or leave it" policy has to be reckoned with Sir near Fanling would quadruple way, New Zealand, Paraguay, tempted Portugal, Siam, Sweden, the Generally speaking the outrages for which so antagonised listeners: Stephen will indeed need all his the tourist trade from the Irish

which we are particularly con- Sir Stephen Tallents will, in fact, talenta! Union of South Africa, and the cerned, those in which Europeans British Crown Colonies. Figures are involved, occur in the areas now issued show that, taking the where police protection might be expected to exist. The highways period between 1931 and 1934, and railways of a country, one during which Britain's total im- might expect, should be reasonably ports have fallen considerably,safe. We know, however, that even countries which have a fair claim arrivals from the Empire have to good government, the highways shown a marked expansion, are frequently unsafe, that bandi- while only a moderate full has try, robbery and even murder are far from rare. In the United occurred in trade with the other States we have recently seen a wave members of the sterling area. of crime which almost staggered we have seen the Morever, whereas between 1932 belief. And and 1934, there has been an in- methods-some call them ruthless crease in the figures from the latter countries, imports into the

those nations whose currencies United Kingdom from the

are linked with sterling. The territories outside the sterling ability of the nations in the ster- aren show a slight decline. It is ling area to maintain, and, in pointed out that in certain cases some cases, to expand their ex- the ability of foreign nationsports to the United Kingdom both inside and outside the ster- during a difficult period for world ling area to maintain their sales trade generally, has in turn stimulated domestic business, in Britain during recent years and the revival which has taken has been due to the conclusion of place has been reflected in an trading agreements affording re. expansion in productions in. elprocal advantages to British many directions, while the re exporters, but such agreements sulting increase in imports has had favourable reactions on the have not been made with all the demand for British products. sterling countries, and the course | One point which is suggested by of British trade with the two these circumstances is that if groups suggests that exchange | China were to join the sterling stability has been an Important bloc, and her trade relationships Influence in securing the recent with Britain were placed pn'a revised basis, the result might expansion of business both with well be to the mutual benefit of the British Empire and with both countries,

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SIX LINES.

(Continued on Page 0.).

to

the Cromwellian Sunday solemnity

SQUARE

DEAL

Cafeteria

TOLA

SQUARE MEAL

OUTLET.

YAY COM

"Some day, I guess, they'll, invent a machine that can do my work."

were taken.

the Tourists from

United States can be made at home by receiving them, on the wharf with a salve of machine-gun bullets.

Free State.

Germans would rush to Hong- kong for their vacations when it was announced that the big gamo reserves were chockablock with Jews, Catholics and Free- masons, and Italians would for- get all about war plans in their eagerness to reach the Colony before the Abyssinian hunting season closed in the hills near Talpo.

The local tourist trade would have to be catered for, too. Quite a large number of Shang- bai and Singapore folk who ordinarily spend their holidays in Japan would visit Hongkong if it were annouced that the Government was paying $1 a head for the scalps of shroffs.

Once the tourist arrived the rest would bò. easy. Special tours could be arranged to the Colony's beauty spots, including Wanchai Market, Paddy's Market and Ice House Street.. After visiting Ice House Street, there would be no need to bother about the tourist any more, as he would have no money. loft.

We have several other equally good ideas about the tourist trade, but it the Hongkong Travel Association think we're going to give 'em this informa- tion without paying us a thump- ing big slice of that $25,000 from the Government, they've got another think coming.

Besides, we've got to save up enough" money -for our trip, to Japan next month.

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