1935-06-07 — Page 3

THE HONGKONG TELEGRAPH. FRIDAY, JUNE 7,

1935.

BRIGHTER TAXATION

SUPER-TAX ON SELFISHNESS

AN ENDLESS OPPORTUNITY

By LADY NORA SPENCER CHURCHILL,

CHINESE DRAMA

¡C. COCHRAN DETAINS NEW SI HSIUNG PLAY

London, June 5.

Mr. C. B. Cochran has acquired' a new "Prose-poetry" play by Si Isiung, of "Lady of the Precious Stream" fame.

It la called "Western Cham- bers," and Mr. Cochran is produc- Ing it in the autumn. The play is

adapted from an ancient Chinese drama, but unlike the original has a happy ending.

Mr. Cochran saya it promises to

be one of the most beautiful things ever presented.

The rumour that Mel Lan-fang

The holding of bazanrs and sales of work to raise funds for church purposes was condemned in a re-will play the heroine ls most un-

likely as he does not speak Eng-

solution which was unanimously tish. It is probable, however, that adopted at the annual conference Mel Lan-fang, who is shortly re- at Turnberry of the Scottish Retail turning to China, will bring his Drapera' and Outfitters' Federa-own company of actors to London in the Autumn, and their season tion.

will coincide with the opening of The resolution declared that, the Chinese Art Exhibition having considered the effect of Burlington House-Reuter,

those bazaars and sales of work

of

al

on the retail drapery trade upon advertising amounted to not Scotland, the conference respect-less than £100,000,000, most of fully urged the General Assembly which was in the Press.

and tho Presbyteries of the Churches of Scotland to use their influence with the churches continue the raising of funds by means of such bazaars and sales of work.

With that evidence before them, to they should be right in deciding that even those of their members who were in a comparatively small way of business would benefit by the judicious use of the daily or weekly Press.

Complaint was made against this method of raising funds be ca. it was cosily, wasteful, and burdensome; it tended to dis

The morning and evening papers of their larger cities were their If, however, most valuable medin.

courage the practice of Christian they lived in one of the smaller Hborality by establishing a printowns, then the local weekly should i ciple of giving a contribution only be the choice..

when some

tangible goods

were

given in exchange; and I was a

practier by

Church which the

TRUTH IN ADVERTISING

**

10

Samuel Hicks today

Mr. Samuela Hicka as he looked when chosen, one of Queen Victoria's body-guard; Right, King

George V. when he was the Duke of York at the time Hicks sailed with him, 51 years ago.

•

Ex-Comrade's died. Greetings To King George

Drapers who had so many other WOOD-WORKER ONCE became a trader in unfair com-things to do, could not hope

QUEEN'S GUARD petition with, and to the detriment acquire the ability to write the of, legitimate traders, and that pithy and exelting English of the NewM consistent with Round modern journalist, whose was not

competing with their Christian principles,

story was

the reader's advertisement far The resolution also dveinred; that it should be sutleient for attention, but they could at least. each church to intimate the finan-be simple, sincere, and truthful, cla! need, and to request from: membera

of

congregation

a

Were

SAILED WITH "KING-TO-BE"

Newberg, Ore. Mr. Samuel Hicks cannot be in England on May 6, but his best wishes will be with the King.

Mr. Hicks, now 72, operates a small woodworking factory in New- As a young man in the Navy, however, he sailed the seven seas with the Duke of York, now King of England.

was said recently from voluntary contributions to meet publie platform that there such needs-as had already been more lies told in advertising than done by certain churches--and ever before. With that opinion heberg, Oregon.

that alternative most profoundly disagreed, and recommended method.

such an inaccurate and sweeping generalisation could only have PRESS ADVERTISING BEST

been made by one who had not An address upon advertising

B. studied the trend of advertising was given by Councillor

over the last 25 years.

Stewart Lamb, Edinburgh,

Advertising. said Councillor

the thought that the quality of Lamb, was the supreme example British advertising was now higher of opportunism--opportunism in than that of the best sense of the word. In this respect advertising was close-

any other in the

world. No firm which wished

ly allied to buying, and, Indeed, to endure could afford to make misstatements in advertisements, must follow the buying.

They could safely come to the for they came home to roost in the conclusion that, it was not the end. Every advertising He wits a space in the advertisement, but first-class commercial blunder.

To advertine the right article at

how it was filled that counted. Many company reports for the the right moment at the right price past year showed improved results Transcended in importance all and they were looking forward to still better business in the coming other considerations.

Judicious advertising: months. would help them to share in that

This general rule was subject to exceptions, but, broadly speaking, experience had proved that the prosperity. newspaper was the quickest and cheapest way in which to reach

Other speakers dealt with the

the largest number of people. It respective merits of the circular had been computed that in this letter and window display form of country the annual expenditure advertisement.

Mr. Hicks became a commander. At 36, an enr injury caused his retirement from the navy. The Duke of York, who had no thought becoming king for he had an became elder brother-suddenly

beir to the throne when his, brother was darkened, of course, but he found her all right. He kept the Thrasher zig-zagging back and Mr. Hicks' friendship with King forth until she was spotted. A George was made early in 1884.pretty piece of work. I called it." The British admiralty drew the

IN QUEEN'S BODYGUARD two young lieutenants together to

In 1890 Mr. Hicks became serve as co-commanders of LM.S. Thrasher, a torpedo boat destroyer, acquainted with the Duke's grand. during the annual spring man-mother-Queen Victoria-when he oeuvres in the Atlantic.

was chosen with seven others to make up her bodyguard. She was "It was just by chance that the then accustomed to summering on Dake of York, now King, and were the Isle of Wight. For four sum- assigned to the same bont," Mr.mers he was named for this duty Hicks recalls. "I knew him in the which occupied approximately Classrooms at Portsmouth and we three months each time.

in

| both specialised in the same kind "Our duty was to guard the of work. For six weeks we were quien-or The Old Widow'--as we

alternate command of

the affectionately called her-from the Thrasher. lie was on duty four time she set foot apon the island," hours and then 1 relieved him anithe retiral illcer remembered. tenk my turn for four.

"At a command we formed the "Some of the officers thought behollow square around her. It cause he was Queen Victoria's meant three officers walked in front

he would grandson that

be the of her, three behind and one on Tavourite boy. But it was not the each side." case. He was a good fellow and democratic. He occupied a small cabin and used a wardroom like

mine.

To-

**The Queen was close to the navy and took a keen interest in all its When I was retired she doings. ordered autographed photo- "I remember one dark and stormy graph of herself sent to me. night there was considerable specu-day it is one of my cherished pos lation whether the duke could carry ressions."

A short note of beat wishes has out an order he had received.

heen sest to King George by had to locate a battleship within a ten-mile radius. The missing ship | Samuel Hicks.

He

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The Scenic Gem of Malaya

The Sphinx Battery of Royal Horse Artillery swings into its famous musical drive.

When the American Oriental Banking Corporation closed its doors in Shanghai considerable anxisty was experienced by deposi tors Throughout the day crowds hovered in the vicinity hoping against hope that they would be able to get their money. Our photo shows some of the crowd at the bank entrance which was guarded by police all day.

Each a mobile fortress, the swlit, rumbling tanks pass in review.

The most impressive peace-time demonstration of Britain's strength on land and in air was arranged as a tribute to King George V daring the two-month Silver Jubilee celebration. Those scones, photographed as the units rehearsed, will be re-enacted, during the royal reviews.

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