1935-06-07 — Page 15

DRAPERS COMPLAIN

UNFAIR

CHINESE DRAMA

:C. B. COCHRAN OBTAINS NEW SI HSIUNG PLAY

London, June 6.

Mr. C. B. Cochran has acquired a new "Proso-postry" play by 91 Haiung. of "Lady of the Precious

COMPETITION OF CHURCH BAZAARS Stream" fame.

APPEAL TO

ASSEMBLY

The holding of bazaars and anles

It is called "Western Cham- bera," and Mr. Cochran i produe- ing it in the autumn. The play is adapted from an ancient Chinese drama. but unlike the original has a happy ending.

Mr. Cochran says it promises to most beautiful of work to raise funds for church be one of the purposes was condemned in a re-things ever presented.

solution which was unanimously The rumour that Mei Lan-fang adopted at the annual conference will play the heroine is most un- at Turnberry of the Scottish Retail likely as he does not speak Eng- Drapers and Outfitters' Federa-lish. It is probable, however, that

tion.

The having considered the effect

of

Mei Lan-fang, who is shortly re- turning to China, will bring his

at

resolution declared that, own company of actors to London in the Autumn, and their season will coincide with the opening of those bazaars and sales of work the Chinese Art Exhibition ол the retall drapery trade of Burlington House.--Kruter. Scotland, the conference respect- fully urged the General Assembly and the Presbyteries at the Churches of Scotland to use their Influence with the churches continue the raising of funds by means of such bàzaars and sales of work.

to

upon advertising amounted to not of lesa

than £100,000,000, most which was in the Press.

With that evidence before them, they should be right in deciding that even those of their members who were in a comparatively smail way of business would benefit by the judicious use of the daily or

Complaint was made against this method of raising funds be ca. 20 it was costly, wasteful, and burdensome; it tended to dis-weekly Press. courage the practice of Christian! liberality by establishing a prin ciple of giving a contribution only when some tangible goods were

The morning and evening papers of their larger cities were their most valuable medin. If, however, they lived in one of the smaller. towns, then the local weekly should

TRUTH IN ADVERTISING

given in exchange; and it was ahe the choice. practice by which the Church became a trader in unfair com- petition with, and to the detriment of, legitimate traders, and that was not consistent with sound Christian principles..

nwa

Drapers who had so many oiber things to do, could not hope to the acquire the ability to write pithy and exciting English of the modera journalist, whose The resolution also declared dory was

competing with their render's that it should be sufficient for advertisement for the each church to intimate the fan-attention, but they could at least einl need, and to request from be simple, sincere, and trathful. members of thee congregation

It was said recently from voluntary contributions to meet Auch needs-as had already been public platform that there

a

were

THE HONGKONG TELEGRAPH. FRIDAY, JUNE 7, 1935.

Samuel Hicks today

KEEP Him Looking Like This

Mr. Samusie Hicks as he looked when chosen one of Queen Victoria's body-guard; Right, King

George V. when he was the Duke of York at the time Hicks sailed with him, S1 years ago.

Ex-Comrade's Greetings To King George

WOOD-WORKER ONCE QUEEN'S GUARD

beir to the throne when his brother was darkened, of course, but he He kept the found her all right. died.

Thrasher zig-zagging back and forth until she Was apotted. A pretty piece of work, I called it."

Mr. Hicks friendship with King George was made early in 1884. The British admiralty drew the

IN QUEEN'S BODYGUARD two young Heutenants together to

In 1890 Mr. Hicks become serve as co-commandera, of H.M.S. Thrasher, a torpedo boat destroyer, incquainted with the Duke's grand- during the annual apring man-mother-Queen Victoria-when he Oeuvres in the Atlantic.

was chosen with seven others to make up her bodyguard. She was "It was just by chance that the then accustomed to summering on Duke of York, now King, and I were the Isle of Wight. For four Aum- assigned to the same bout," Mrmers he was named-for-this-duty- Hicks recalls. "I knew him in the which

occupied approximately classrooms at Portsmouth and we three months each time. both specialised in the same kind

SAILED WITH

"Our duty was to guard the of work. For six weeks we were queen--or "The Old Widow-as we "KING-TO-BE"

in alternate command of the affectionately called her from the Thrasher.' He was on duty four time she set foot upon the island," Newberg, Ore.

hours and then relieved him and the retired officer remembereit. Mr. Samuel Hicks, cannot be in took my turn for four.

"At a command we formed the "Some of the officers thought be hallow square around her. It England on May 6, hat his hest

Wa cause he wishes will be with the King.

Queen Victoria's meant three officers walked in front Mr. Hicks, now 72, operates a grandson that he would be the of her, three behind and one on ever before. With that opinion ke

berg, Oregon. As a young man in case. He was a good fellow and "The Queen was close to the navy most profoundly disagreed, and the Navy, however, he sailed the democratic. He occupied a small am took a keen interest in all its such an inaccurate and sweeping seven seas with the Duke of York cabin and used a wardroom like doings. When I was retired she ordered an autographed photo- generalisation could only have now King of England.

Mr. Hicks, became a commander, "I remember one dark and stormy graph of herself sent to me. To- An address upon advertising been made by one who had not was given by Councillor J. B. studied the trend of advertising At 16, an ear injury caused his night there was considerable specu day it is one of my cherished pos- }

retirement from the navy, The Intion whether the duke could carry sessions."

done by certain churches--wh more lies told in advertizing than small woodworking factory in New-Tavourite boy. But it was not the each side."

recommended that alternative method.

PRESS ADVERTISING BEST

Stowart Lamb, Edinburgh,

Advertising, said Councillor

over the last 25 years.

mine.

Duke of York, who had no thought out an order he had received. He A short note of best wishes has Ile thought that the quality of/of becoming king-for he had an fhad to locate a battleship within abeen sert to King George by

elder brother- suddenly became ten-mile radius. The missing ship Samuel flicks.

any other

in the

Lamb, was the supreme example British advertising was now higher of opportunism-opportunism in than that of the best sense of the word. In world. No firm which wished this respect advertising was close to endure could afford to make ly allied to buying, and, indeed, misstatements in advertisements, must follow the buying.

for they came home to roost in the They could safely come to the end... Every advertising lie was a conclusion that it was, not the first-class commercial blander. apace in the advertisement, but

how it was filled that counted. Many company reports for the To advertise the right article at the right moment at the right price transcended in importance all other considerations.

past year showed improved results and they were looking forward to still better business in the coming Judicious advertising

This general rule was subject to months. exceptions, but, brondly speaking, would help them to share in that experience had proved that the prosperity.

newspaper was the quickest and

cheapest way in which to reach

Other speakers dealt with the

the largest number of people. It respective merits of the circular bad been computed that in this letter and window display form of country the annual expenditure advertisement.

Queen's Own Cameron Highlanders in full dren parade.

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TFLAKES

Distributor:

DODGE & SEYMOUR (China), LTD..

French Bank Building. Queen's Road Central, Hongkong.

Only the GENUINE 16051 na "R-METUTH" shoote

INSIST on the BIG RED 3

SAY WHEN?

Hey George!

NOW - and at any time when Quality is the first consideration-the call is

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The Scotch Whisky of Good Taste'

Sole Agents:-

GANDE, PRICE & CO., LTD.

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Telephone 20135.

HONG KONG

The Sphinx Battery of Royal Horio Artillery swings into its famous musical drive.'

When the American-Oriental Banking Corporation closed Rs doors in Shanghai considerable anxiety was experienced by deposi- tors. Throughout the day crowds hovered in the vicinity hoping against hope that they would be able to get their money. Our photo shows some of the crowd at the bank entrance which was guarded by police all day.

Each a mobile fortress, the swift, rumbling tanke paas in review.

The most impressive'pezza-time demonstration of Britain's strength on land and in air was arranged as a tribute to King George V during the two-month Silver Jubilan calabration. These

acenes, photographed as the units rehearsed, will be re-anastad during the royal reviews.

THE

HONGKONG

PENINSULA HOTEL;

HONGKONG HOTEL; REPULSE BAY HOTEL: PEAK HOTEL

& SHANGHAI

ASTOR HOUSE: PALACE HOTEL:

HOTELS

LIMITED.

In association with the Grand Hotel des Wagons Lits, Faking

Penang

The Scenic Gern of Malaya

Runnymede Hotel

Malaya's Premior Hotel

also under the same management THE CRAG ·· HOTEL Penang Hill

(A health station) CABLES "RUNNYMEDE” RUNNYMEDE HOTEL, LTD.

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