1935-04-23 — Page 2

AT THE MOST POPULAR PRICES!

take off your

shoes

and kiss me,

you mugg"

Leak out mister, she means it! She's passed op millionaires for a chanca like this in thance "to sit on a park bench, sat popcorn and watch the world go by...with the men she loves!

„Adolph Zukor pensent

Clandette

COLBERT

in the kind of role that made you rays about "it Happened One Night”.

"THE GILDED LILY"

·FRED MACMURRAY - RAY MILLAND - C AUBREY SMITH EDW, CRAVEN Directed by WESLEY RUGGLES A Paramount Pictur

THURSDAY

ǝt the

THE HONGKONG TELEGRAPH.

"R. D. B." LOOKS AT BRITAIN.

TELLS AMERICA 'HOW' AND 'WHY'

NEWSPAPER REFORMS

London, April 14.

If young men on leaving college take the advice of Mr. R. D. Blumenfeld, fournalist and editor of two hemispheres, they will devote a year to European travel Insterul of, say, climbing towards executive positions via factory- wheel and office experience.

"R.D.B.", as he is known beyond the British nowspaper world, Inter- viewed by the United Press, began by speaking of the journalistle career but promptly made clear that his counsel would equally apply to those on the threshold of any busineas or profession. mosange to youth bore the authority of rich experience garnered by the youngest septuagenarian in Lon- don.

11

"The young American his better chance than the Briton." Mr. Blumenfeld armed, "for he is untrammelled by tradition, can say and do things the Englishman can- not, America forgives youth for Idiosyncrasies and blunders, less readily condoned in Britain,

"If I were a boy in the United Slates, I'd equip myself for world journalism, not merely for Ameri- can journalism. I'd learn French, German, especially Spanish and, above all, master the writing of English, simply, without adjectives. After a year in Europe and some browslug in London I would return and teach people world affairs."

CENTRAL clear when Mr. Blumenfeld de-

Children Know the Difference

When children don't tanto that rich, smooth, creamy flavor, they know it's not 3- MINUTE OAT FLAKES! No other cereal quito like it -la taste, nourishing cle ments or method of manu- facture. "Fireises Cooked- at the Hill-fer 12 hours," Cooks perfectly in 3 minutes,

Safest and Best for Children

| INSIST on the BIG RED 3:

IT WAS

NOT ADVERTISED!

Manufacturers are always devising

An something new.

appliance.

fabric, food, household utensil-and a thousand and one things, everyone of which has buyers somewhere. Every year-every month-many of these new lines meet with success -a few fall by the market wayside- unknown, unsold-UNADVERTISED. There are probably a few merchants in Hongkong who look back on a lost agency and realise too late that IT WAS NOT ADVERTISED.

The newspaper offers the final and vital link in every sales organisation. DON'T BE AFRAID TO TAKE THE PUBLIC INTO YOUR CONFIDENCE. if you have the enterprise to stock a line don't let it rest upon your shelves waiting to be discovered by your customers.

A joint advertising contract with the South China Morning Post and the Hongkong Telegraph will effectively serve your purpose.

That this advice was also intend- e for other vocations was made nounced the view that the United States are isolated and described the commercial Intertwining of America with the rest of the world.

INTER-DEPENDENCE

"Surrounded by a Chinese wall, he stated, "the United States could at most live on its own fat for a decade."

TUESDAY,

MASKING AID

Weekly Routine For Complexion Beauty

HOME TREATMENTS

Jean Parker, ülm star, axes water regularly to keep her skin

clear of blemishes.

By. Allela Hnet ETTING your body in healthy,

normal condition, is the first step toward complexion beauty, of course. You can't have clear skin if you are always tired from lack of sleep or if your digestion is faulty. Do all you possibly can to get in excellent physical shape and then supplement your health reu- thes with the right home beauty treatments.

If you apply some kind of musk once a wook the chances are your skin will be as fresh and attractive spring, onnet Chouse a good one, make by a reliable firm, or, if you like, use the plain, old-fashioned egg musk.

18 your

APRIL 23, 1935.

NATIONAL THEATRE

COLLECTION AGAIN

· UNDERTAKEN

London, Apr. 13.

RECORDS

FOR CHILDREN

F3750.- NURSERY RHYMES, Vocal

Although the most heavily taxed people in the world, the British people are being asked to dive in their lean pockets in the cause of F2697. theatrical art.

George Baker

F5309/10/11. MOTHER GOOSE RHYMES. Vocal. Frank Luther.

THE PREACHER AND THE BEAR. THE THREE TREES,

A campaign has been started to raiso £360,000 to build a national F1656/57. theatre. Actually, it is estimated,

the theatre will cost £600.000, but D8327/28. there is £160,000 in lund from the first public appeal. Inunched 27 | 4104/05

years ago.

The War and other causes saw

06/07.

hus

been lying dormant ever DB452.

the scheme shelved, and the fund

since.

The new scheme is in the bands

Alber, Whelan, Comedian.

THE HUMS OF POOH. Vocal.

Dale Smith and Leslie Howard. NURSERY RHYMES MEDLEY, New Century Quartot.

FOURTEEN SONGS FROM "WHEN WE WERE

VERY YOUNG. Vocal

......J. Dale Smith.

Vocal. TRADITIONAL NURSERY RHYMES.

Annette Blackwoll.

of Lord Lytton, who was one of DB706. TRADITIONAL NURSERY RHYMES. Vocal.

the origin sponacra.

Ho 2411-

nounced recently that the Com-

Annette Blackwell.

mittee of the Shakespeare National F2688. CHILDREN'S CHRISTMAS PARTY. 'Vocal. Theatre, nt Stratford-on-Avon, had asked him to try and raise the

muney.

It is understood that the neces- Bury £350,000 will be raised by a nation-vido ahilling fund. It in probable the celebrations in con- nection with the Silver Jubilee of. King George's reign this May, will also be used for public collections. The fund is not confined to Britain. The dominions can contribute as well.

No plans regarding the theatre, itself, have yet been prepared. It Is gnerally necepted that it will be in London, and one report mentiona the gite of the Allan Theatre in Leicester Square-United Press.

STRANGE PETS FOR YACHT

BLACK SWANS FROM SYDNEY ZOO

Although Lord Moyne and his Mrs. whom party-among

Winston Churchill spent only one day in Australia in their world

monkey front Panama and two honey bears from Borneo.

eraise in the ex-channel steamer Rosaura, they found time to visit If your skin has a tendency to the Sydney Zoo and acquire four ward dryness, always smooth on black swans. The yacht's mena- a pet Ile attributed Britain's predom-tissue cream after you have re-gerie already comprised

moved a mask. Pat it in for inance to "the grand tour plus few seconds, remove and you're self-confidence and a little snob. bery" from which British youth hus come home with intimate knowledge of Continental life; rendy to assure British business of access to the ground floor in the world's markets.

ready for foundation lotion and makeup.

The travellers had voyaged in n the leisurely manner through In addition, use your skin tonic Mediterranean and the Red Sea to or, mild astringent twice a day. Madras and. Rangoon and slipped You'll find that your lotion le across to Sydney quite unexpected- much more effective and certainlyy to put two of their number, Cap- more soothing to the nerves you use it very cold. Keep it in

itain and Mrs, Kellet, aboard the Monterey bound for America. the icebox or set it in a how of cracked ice before you start to pat it on.

If you have clogged pores, use

Mr. Blumenfeld, 71, spoke with the background of a man who, nutive of Watertown, Wis., passed from Chicago reporterhood, editor

amount is thrown down the sink." of New York Evening Telegramme, London

R.D.B, regards extra clother, the Correspondent of New plenty of soap and water before cinema and other pleasures accru- York Herald, to thirty years as cleansing cream and then gentlying to the humbler citizen as a editor of London's Daily Express. Now that he has been the confid-press-out-the-impurities-aftor-you result of denth duties at the bot

have removed the cream. Never tom of "the sink", Insisting that ant of leading men in British pinch or bruise, the skin onl be public life for decades he can re-

they develop no resources, denote sure to put an antiseptic on the waste of ephemeral wealth and count with gusto how Mr. Glad places you have squeezed.

fail to build for posterity. xtone snubbed him in 1892.

FUTURE OF PRESS

In 1907 Blumenfeld abandoned American citizenship to become a shorter working day, which he con-

As to the British press, to which British subject-n change, he ex- ceives as lending to a surfeit of plained, prompted by self-protec-leisure which can only create mis- he has devoted more than half his tion and decency, as he was then chief. conducting political Campaigns

"With but a few hours of labour," eventful earcer, he belleres that through the Daily Express which, he asked, "what will men do in newspapers are emerging from the jazz age "towards something more had he retained United States idleness? They can't all recite substantial." citizenship, would have branded pootry. And the devil preys on "We may ladle out pap on the him as an interloper. He spoke idle minds. Civilisation's debaclesports and gossip pages," he said, frankly of the absence of racial can be averted only if some genius "but we lead the reader gently to prejudice in Britain. He explain- finds a new method for pursuing the editorial page and make him ed, for instance, that, being Jewish, the three-fold ideal of life-love, think. Some of the popular news- ho might have encountered bar stomach, money.

papers have driven people into the "I do not lament the disappear vortex of stupidity."" riers in other countries; but this had been no bar, for example, to ance of the dukes, though I regret membership in the Carlton Club, the emergence of a new crew of the most exclusive of its "high-wealthy speculators. Yet Britain's hat" ilk

"I was never aware that I am a Jew," Mr. Blumenfeld said, "antil Hitler imbued me with that sense of race. Now I am 150 per cent race conscious."

CATASTROPHE AHEAD Neither Hitlerism nor bolster ism can avort the catastrophe to wards which humanity is slither- ing, in R.D.B's view. He has small patience with such contem porary movements as thut for a

SALESMAN SAM

and

As chairman of an Institute of Journalists' committee and deputy master under the Prince of Wales great strength in her aristocracy of the Ancient Stationers' and working class, the two being Newspaper Makers' company, Mr. alike in spirit, not the inconsequen-Blumenfeld is sponsoring a bill in tial middle class.

parliament, designed to raise the While asserting that Britain is level of newspapermen by oblig leading the way to recovery, Mr. ing them to be registered before Blumenfeld discerns a possible by-practising their profession, such path to destruction in the inherins doctors, lawyers, dentists and tance taxes here.

midwives. Should the bill be adopted, journalists will for the first time be subjected to education- al and intelligence tests and held accountable to the law for mis- deeds.-United Press.

15

"In the War we shot away he said. "In £7,000,000 a day,' these pence times, the state des- troys a man's wealth when he dies, If he leaves £2,000,000, half that

Fresh Is Right!

Albert Whelan & Co.

TSANG FOOK PIANO COP

9 Ice House Street HONG KONG

·USE ELECTRIC CHROMIC NEEDLES, WITH YOUR PICK UP) ›

OUR BRITISH CROSSWORDS

124

127

Acrone

1 Money taken out of War Loan and put to current account will be doing this (two words).

D Water races.

10 Give the pig the wall, and—bolt. 11 Solemn asseveration. 12 A good deal, apparently. 13 Part of

a, brake,

10 Whatever your dreams may bo this comes with the morning,

the club in order to secure theso 17 Temperance advocates surround

Jeaflets.

19 Split.

.

22 Awfully sweet and ready to

spoon.

26 Frequently precedes an address, 28 Worn by a woman on her head in 27 Fortuned.

regret,

30 Certain brand of politics. 31 A flutter in which the very

young participate. 32 Ah! local piggery (anog.).

Down

1 Port that used to bo un the left

side of the ship In Labrador. 2 "It's a tag," this constellation

(anag).

3 Catches.

4 Figurative illustration:

6 Shakespearean drunkard.

This word suggests coarse grass in the present, and colour in the past.

7 Being worn out it naturally

wants a good nap (hyphen). B Cloth.

218

123

|14 Give the fairy something to eat.

about eleven, and

16 your fears will become less

dangerous.

18 Softly. 20 Settle.

21 The graduate takes the re-

presentative into the shado,

22 This night was one of revelry. 23 What one requires start to. b make a name and fortune,"

24 The Yorkshireman thinks of it. as nothing, but the Russian doesn't.

28 When a girl asks you to give her one, over the telephone, it doesn't mean that she loves you.

29 Fritz in Colegno hides it. Yesterday's Solation.

"THORS SCORN

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S CORNED ACQUIRE TOMAT RETEAL THE

O HAGRIN ELFRIDA

|0|ET A BLEA GLADE TYALOST RR TRUSSED N 0 EDITARI DUSTY YEEEASUREF 8 BLUR LM DUTY

By Small

Teething troubles

Because SCOTT'S Emulsion contains 44% of pure cod liver

oil and lime salto

for bone formation, .It provonik teething- troubles, rickets and soft bones. Ask for genuine

SCOTT'S EMULSION

"GOOD MORNIN', 'KITTY!

MORNIN', DUNCAN! HAS SAM AZRIVED YET?

WATCH

FOR OUR

CLOCK

SALE-

HALA DAY'

SUCKERS HALF PRICE

GOOD OH YES, Boss) MORNING, SAMS HERE (MR.DUZZEM!) HE WAS THI

FIRST ONE ON TH' JOB!

WELL, I'M NOT SURPRISED, DUNK! HE WAS AT MY HOUSE LAST NIGHT! I GAVE HIM A COUPLE OF DRINKS OF.

MY HOME-MADE WINE AN' SENT HIM HOME EARLY! HE'S NICE AND FRESH'

T'DAY, NO DOUBT!

GOOD GOSH,, MR.DUŻZEM!!

HE OUGHTA

BEL

HE'S BEEN ON ICE EVER SINCE HE Gall

CAME IN!.

ACE-BOX

BOH! MY

POOR HEAD!

POST

BILLS

1972

Ó 1933 BY MEA SERVICE, INCI –