1934-04-16 — Page 6

WATSON

WATSON'S

LIME JUICE

CORDIAL

of the Finest Quality.

makes

a perfect Gimlet. Delicious and refreshing with aerated water..

$1.00 per Bottle.

A. S. WATSON & CO., LTD.

NOW ON SALE

An interesting selection of Records

from the following popular Films.

"A Night in Cairo"

"Peg O' My Heart"

"Gold Diggers of 1933"

"College Humour”

"Footlight Parade”

"Too Much Harmony"

"Flying down to "Rio"

"Roman Scandals"

"Girl without a Room” "After To-night".

Ask for a list of titles to be sent to you.

S. MOUTRIE & CO., LTD.

York Building.

Tel. 20527.

Chater Road.

FASTIDIOUS!!!

YOU WILL ENJOY YOUR

MEALS

WHEN USING ONE OF OUR

NEWLY DESIGNED

DINNER SETS

FOR

EIGHT OR TWELVE

PERSONS.

$80.00.

$100.00.

LANE, CRAWFORD, LTD.

CROCKERY & GLASS DEPT.

THE HONGKONG TELEGRAPH.

Suecens REGISTERED

Everyylure

VAUXHALL --Light Six 14 h.p.

MY 1934

THE CAR SUCCESS

of the YEAR STANDARD SALOON

-£210

DE LUXE SALOON

-£230

EAST GEAR CHANGE

You can make faultless gear change overy time with Vauxhall Super Brachro-Kesh. No

declutching-no for ges nothing new to learn, just some of the old

fedlons things to forget. 4 spoed gearbox. Bilent third. In all, effortless driving. Ite simpitelty superb, and wu know ti you must all at the wheel yourself.

We shall be glad to afford you a demonstration.

Hong Kong Hotel· Garage

Stubbs Road,

Whe

Hongkong Telegraph.

MONDAY, APRIL 16, 1934.

MONDAY, APRIL 16, 1934.

NOTES OF THE DAY DO YOU READ The Very Idea!

PRESIDENT AND CONGRESS

The American scone is just as much a confusion to-day as it was in the first few weeks of the Roose- velt Administration. It is still practically impossible to predict from ons day to another what is likely to happen next. President Roosevelt returns from his toning holiday a fortnight aiter Congress has overridden his veto on the Bonus Bill, in the knowledge that another bitter struggle is pending over the determination of power- ful groups in Congress to force through legislation against his wishes, and a grand surprise

the

ADVERTISEMENTS?

By W. E. TOMLİN

THE SLUMS UPWARDS

By George

thou-

SINCE reading that so

many hundred THERE are three things that motorist. Your nose is not hold,

everybody thinks ho can 180 to speak in order that "Our Oleands of slum houses have shall be forced down your throat been cleared in England do quite admirably well" (I am

willy-allly.

during the past few years, reporting a self-chartered wit at the club the other day)-"edit a dose of advertising all unconscious and the wretched occupants rowspaper, make love, and write ly. There is left in your uncore presumably compelled to clous mind a very definite impres-live in uncomfortable res-

un advertisement.

The result? You take your

"Actually, of course," he went ston that "Our Oil" is the stuff on, "the first is a job for one man to give your bus. And the next pectability, we have turned to the produc-.

by Congressmen. It is almost perhaps one man in a thousandthe time after, without thought tion of the "Home. Beauti-

will manngo adequately; and the you ask for "Our Dil." of possible to hear the echo

third? Is there more than one But still, you nover rend adverful".

The days when wo kopt cont strains of "See the Conquering Hero Comea." The idolatry of the man in a million who is capabio tisements, Nobody ever does.

tackling it at all these days,

In a sense, you are perfectly in the bath and the cat among President since he first captured when the job demands the knack rigat in your disclaimer, for, in the cutlery are gone for ever we the Imagination of the country of making love while aditing effect, the only things you read in hope, and now our pets can live appears undiminished at the ABMG

newspaper?"

your newspaper nowadays-In the time as it is obvious that he has

An advertising man myself, like advertisers announcements as In With us in a manner befitting the completely lost his domination him, familiar with him and his the editorial columns are nowa parasites of a great people. over Congress, It seems para fellow writers and therefore not to and comment. The news you wel For the dog we suggest a neat doxical, and it is a bad sign. be impressed unduly by his mere come; the comment you weigh. littlo kennel-de-luxo- with the in- Elections are pending. What is lo

The only real difference between terior done in delightful tonings of receive first consideration, votes cleverness, I own I must confound

a cynic. Sotting apart editor and advertiser is that the warm cream and Chartreuse green, or the national interest? The him for

the floor with a gold hued gand answer supplied by the develop persuasiveness, sincerity, honesty, latter admittedly has an axe to

finish and a green mottled, carpet- ments in Washington is not and all its other qualities, the grind. What he tells you is his entirely complimentary to Amer-advertisement of 1834 must have, own good as well as for yours. Just outside the door. Facing the in order to succeed, n genuine All the same, advertising has to kennel should be erected a tall post ica's professional politicians.

newa-value.

play the game. Only by honest surfaced with Imitation bark.. advertising can you sell anything to anybody twice. Once is not enough. The advertiser must, in his own jargon, be "kept sold."

EXPLOSION POINT

Apropos the relationship between advertiser and editor, may I briefly digress into my own province?

My job is to sell advertisement empty-sounding sort of

I have boon in the game 28 years myself and still I should not care to have to write one-for myself. Silver furnishes one of the

I am not thinking of the adver- principal explosion points in the conflict between the Administra- tisements which, on the face of tion and Congress, and we have a them, are straightforward news certain sympathy with the ad-announcements the theatres and vocates of measures to raise the the cinema programmes, for in-

stance; nor yet of advertisements space: price of the white metal. No con

of departmental stores, which no merchandise. But the space I sell sistency is to be observed in the self-respecting woman would for is no more empty than is the attitude of those who would give herself for missing. The atores illimitable main" of the universe: welcome and support efforts to advertisements are her unfalling it, too, is permented with its own boost rubber, sugar, coffee, tin guide to the two sorts of shopping, ether. prices and deprecate and resist that which is routine and that action designed to achieve similar which is adventure. results in the ailver markets. Nevertheless, recklessness and

Leaving the dog wo, paddle our way in a silver coloured bath tub' ncross the old English mediac- val moat which surrounds the house and keeps the dog at a dis- tance. If in a hurry the meat con be jumped..

The stops, by the way, provide an infinite scope for an Inventive mind. As entertainment for gusate they can be made to collapse into a slide and precipitate said guests into the moat. Should any of the guests be conscientious objectors to this form of hilarity, a simple device will release a spring which will toss them from the bottom stop. straight into the house where, des and more or less intact, they will encounter the, walting host.

This ether is as hardly definable as that of the assumed inter-atellar. What better or hotter news can The best shot I have made at imagined than word of a bargin? describing it is that it is the You newspaper readers scarcely paper's own personality.

advertisements ទង់ Advertising space does In some regard such advertising at all, because you turn mysterious way partake of the

Guesta who survive the ordeal to them deliberately, for informa-prestige of the editorial authority, of entrance will find themselves tion.

which serves to account in a six-in cool low-ceilinged collar which No I refer to advertisements nificant degree for the varying is placed in this unorthodox posi- "proper" which are not in your values of various Press advertising tion to give that touch of novelty and ingenun so essential, to the The imaginary case we con- Home Beautiful yet advertisers continue to prosper. sidered just now of Our Oil was How comes this paradox?

The soft creamy texture of the the simplest I could frame, and, brickwork is delightfully rolloved Let us consider a definite exam for clarity, was over-simplified: by stuffed cockroaches and locuste

A CONTRAST

irresponsibility are likely to do farbe It is an instructive coincidence more harm than good and if all the ailver measures now before Con that Franklin Roosevelt and gress were passed and received Adolf Hitler completed their Presidential approval, more chaos than stability would almost eer- first year in

almost tainty result on the same day. America has had

the 1. year of new deal: Germany has had a year of Nazi control.. It is worth

office

line. You never read them. No-media. body over does read them.

And

while to contrast the state of will probably produce the desired ple. It might be Invidious to take Its news was plain tidings of fact pinned to the walls, which will give an actual case: an entirely imagin--the news of happenings, actu- the place a real domestic effect.

INFLATION POLICY

Widespread support has, how. ever, bean secured in both Houses in Washington and the riping tide result, even if warning of Presiden- tial veto is given. The spirit that ary commodity might invite face-alities.

There is another sort of news obtaine arises from the feeling tious treatment. We will hypothe

cato an unknown motor oil.

which radiates from what Lord that inflation has begun, has

If you were the sort of reader Northcliffe used to call "talking justified itself and can be further

the topics that people exploited to the benefit of those who could be bothered with adver- point": who will record their votes in the tisements, years ago you might, are discussing or can be atimu- the bills have read in a space at the foot Inted to discuss, subjects that are, elections. Actually, would merely result in the aquan- of the opposite page the words or ought to be, in the public mind. dering of the taxpayers' money to "Our Oil is The Best," and then In advertisements, naturally, this

Our name very big.

"constructive" sort of interest is comparatively little good purpose. The Dies Bill provides for the If the advertisers of "Our Oth the commoner of the two. acceptance of allver in exchange were enterprising folk, you might Look at any advertisement at for-American agricultural pro-have been tempted into reading random in this paper now and you by a picture of a motor-car driven will find in it news of one sort or by a pretty girl. Even so, your the other: probably both. bother would not have been re-

That Invitation brings me in warded very handsomely, and at best you would have said "Hum," conclusion, to my main point. If I suggested here that the advertis- To-day your busy, cye, we willing news in your paper was of suppose, is caught by the head-even greater moment to you per- line.

sonally,

and In your "business "138.9 m.p.h. at Brooklands." bosoms," than is the editorial news, and held. You read on.

and ought to be welcomed accord- "New International Record in and forcibly pat in my place. So ingly, I should be pretty promptly Class X."

I do not venture to make any sug- No bother about read-gestion. Ing that. It's news!

ducts at a rate up to 25 per cent. above the world market price, for the nationalisation of silver and free coinage, and for huge Govern- ment purchases in the open market until a price of U.S. $1.29 is reached.

♥

FLYING WEDGE

The head and front of the silver bloc la Senator Burton K. Wheeler. In the session the Mon- tanan missed by only eleven votes committing the Senate to dependent bitimetallism. It was due to his influence that bime- tatlism had a place among the permissive powera given to the President in the Thomas Amend ment to the Agricultural Adjust- ment Act. Again he pressed his pet scheme as an amendment to

things in the two countries, as a means of comparing two utter- ly different ways of meeting national emergency. In making such comparison there is no need to contrast the personalities of the American President and the German Chancellor. What is important is the striking way in which two diametrically opposite theories of government have been put to work in time of crisis. In cach nation there was widespread confusion, discour- agement, and want a year ago. Many men were out of work, finance and industry were nearly at a standstill, the muss of man- kind was ready to embrace al- most any kind of programme that promised action. What have we to-day? In Germany there is an era of suppression. A large section of the populace suffers from a pitiless persecu- tion. Thousands of men are in gaol--some because of their race, some because of their beliefs. Freedom of the press and of apocch is no more. No one dares criticize anything the The Roosevelt. Administration Government may do. An iron has already done a great deal for discipline has descended on the silver. When it undertook to buy the country's output at 50 per entire nation. But in America, cent above the world price, many none of these things have hap- people felt that the silver industry pened. A newspaper editor can should be satisfied. But it turns out that the largesso morely whatt- say anything his heart moves ed its appetite. Like Uliver Twist, him to say; a politician can it asks for more, and apparently denounce the Administration in the

the request meets the support of the Committee for the Natión, the most violent terms his

whose president, Mr. J. H. Rand, vocabulary will permit. More recently lamented to Congress that over, in the autumn, there is to there was not enough silver in pro- be a national election in which duction to buy. Why this anxic- ty? It would never do to say the voters, if they choose, can that the free coinage of silver repudiate their national Adminis would help the silver industry. tration completely. To put it still longer possible to any, as so But it is arguable whether it is more simply, the Germans have many silver enthusiasts in the last sacrificed the last vestiges of three years have said, that it would their individual liberty to meet help Chinese purchasing power, Shanghai financial leaders aro & great crisis. America has

aghast at the prospect of the thus far met her crisis with her Thomas amendment going through, liberties unimpaired. These are China expresses concern lest silver the facts. Time will tell which be boosted so high that. Its silver-

priced exports will be too expen is the better and the wiser way. | alve for Western purses. Ir doubtless exaggerated, At the moment, the American fears are people are the more happily might be painful, and too swift a though the period of adjustment placed.

forced riso disastrous..

the recent Gold Act and the Senate cut down its refusal to a margin of only two votes. Now, it is reported, this doughty crusa der out of the West has mobilised flying wedge in Congress to push through his legislation.

CHINA AND SILVER

and so on.

I will do no more than deplore The part played by "Our Oil" the inevitable misapplication of in the fent is mentioned so natural- such a wealth of art and ingenuity ly, so unobtrusively, so inevitably, as is required to lure the public to that you accept it without question read advertisements, and to per- as one of the facta of a story of suade them tacitly that it is not important interest to you as a advertising at all, but news!

"That's fine, boss. The boys will be glad to hear you're feeling

bot tor."

This room can be used as a danco- room, cloak-room, stable, or garage and at the worst serves as a cellar. stairs, the ground floors being un- All the living quarters are up-

tenable by reason of the damji and slime from the moat or ditch which plays around the house and server for any geese or swans that can be persuaded to stay there.

The stairs are a straight up and down affair with steps for going up down. The stairs also act as a andabannister rail for coming

self-elevator, thus dispensing with the need of a lift.

The bedrooms maintain the note of simplicity and are each provided with a grenay pole for sliding into the collar through a trapdoor in case of fire or diversion.

The beds are made with con-. certing springs to enable the oc.``` cupant to sleep with the knees bent and they are both double and single so that he can sleep. with himself or alone.

The bathroom is adequately alzed to enable one to do one's "daily dozen" and private, cough

ensure that no one is aware, should rou miss your exercises. The room is especially framed from the acoustic point of view and the hoarse early morning emanations of the Inveterate vocalist are trans- formed into something less sugges-· tive of a cow in travail,

Every hygiente contrivance is contained within these four walls to turn out the synthotic man or woman up to scratch-tooth, wige, eye-glass cleanors, complexions, and all are there, and should you be dirsatisfied with your wife, a extra large plug hole round which the bath will be found, should furnish a happy solution.

-Tho dining-living-room-kitchen is designed on the old detention home lines and while the furniture la wrought in, wormwood the st- mosphere is created in whitewash. The forms and cuspidors are c rapport with the tout en semble and other things, and the view, owing to an absence of windows, presents a charming conception, of great open spaces.

The roof is flat and if the house were underground would be admir ablo as a garage. As it is it makes an admirable swimming pool In rainy weather and can be used for sun-bathing if you can get your family to stand round you

to screen you from the neighbours.

Other amusements for the roof are tipping flowerpots over on the heads of unwelcome visitors and pecking lato neighbouring bedrooms, though considering the absence of any windown: in the "Home Beautiful" (this seems an admirable instance of the maxim that people who live in glass houses should not throw. glances.