1934-04-16 — Page 18

WATSON'S

LIME JUICE

CORDIAL

of the Finest Quality.

makes a perfect Gimlet. Delicious and refreshing with aerated water.

$1.00 por Bottle.

A. S. WATSON & CO., LTD.

NOW ON SALE

An interesting selection of Records

from the following popular Films,

"A Night in Cairo”

"Peg O' My Heart"

"Gold Diggers of 1933"

"College Humour”.

"Footlight Parade"

"Too Much Harmony"

"Flying down to Rio"

"Roman Scandals"

"Girl without a Room” "After To-night".

Ask for a list of titles to be sent to you.

S. MOUTRIE & CO., LTD.

⚫ York Building.

Tel. 20527..

Chuter Road.

FASTIDIOUS!!!

YOU WILL ENJOY YOUR

MEALS

'WHEN USING ONE OF OUR

NEWLY DESIGNED

DINNER SETS

FOR

EIGHT OR TWELVE

PERSONS.

$80.00.

$100.00.

LANE, CRAWFORD, LTD.

CROCKERY & GLASS DEPT.

Gucc

THE HONGKONG TELEGRAPH.

REGISTERED

Everywhere

VAUXHALL --Light Six 14 h.p.

MY 1934

THE CAR SUCCESS

of the YEAR STANDARD SALOON

-£210

DE LUXE SALOON -£230

EASY GEAR CHANGE

You can make a faultless gear change every

time with Vauxhall Super Bynchro-rsh. Na double drefulching-an" feeling for zoon-

nothing new is learn, just some of the old tedious things to forest,ped weare.

Silent third. In all, driving. T simplicly superb, and to lasow it you duri sit at the wheel yourself.

We shall be glad to afford you a demonstration.

Hong Kong Hotel Garage

Stubbs Road.

The

Hongkong Telegraph.

MONDAY, APRIL 16, 1934.

MONDAY, APRIL 16, 1934:

NOTES OF THE DAY DO

PRESIDENT AND CONGRESS

YOU

READ The Very Idea!.

· ADVERTISEMENTS? -

By W. E. TOMLIN.

The American scene is just as much a confusion to-day na it was in the first few weeks of the Rovac- volt Administration. It is still practically impossible to predlet from one day to another what is667THERE are three things that motorlat, Your nose is not held, likely to happen next. President HERE in to be cust so to speak in order that "Our Oll" Roosevelt returns from his fisning Boliday

take your

THE SLUMS UPWARDS

By George

SINCE reading that so many hundred thou- sands of slum houses have been cleared in England during the past few years,

willy-nilly. fortnight after Congress do quite admirably well" (I am still be forced down your throat has overridden his veto on the reporting a self-chartered wit at The result? You Banus Bill, in the knowledge that the club the other day)-"edit" dose of advertising all unconscious and the wretched occupants another bitter struggle is pending newspaper, make love, and write ly. There is left in your uncons-presumably compelled to

cious mind n very definite impren-live in uncomfortable. res-.

over the determination of power-

"Actually, of course," he went alon that "Our Oil" in the stuff

ful groups In Congress to forcan advertisement. through leglolation against his Wishes, and a grand surprise on, "the first is a job for one man to give your bus. And the next pectability, we have turned a hundred; the second, ime you are buying all, or maybe our attention to the produc- parade is arranged in his honour Bay. by Congressmen. It is almost verlaps one man in a thousand the time after, without thought tion of the "Home Beauti- possible to hear the echo of the will manage adequately; and the you ask for "Our Oil."

third?

Is there more than one But still, you never read adver- ful". strains of "See the Conquering

The days when we kept coal Hero Comes. The idolatry of the man in a million who is capable tlsaments. Nobody ever docs.

of tackling it at all these days,

In 'a sonec, you ate perfectly in the bath and the cat among President since he first captured when the job demands the knack rigat in your disclaimer, for, in the cutlery are gone for ever we the imagination of the country of making love while editing effect, the only things you read in hope, and now our pets can live appears undiminished at the same

your newspaper nowadays--in the with us in a manner belitting the time as it is obvious that he has newspaper 7"

An advertising man myself, like advertisers' nonouncements as in completely lost his domination him, familiar with him and his the editorial columna are news Parasites of a great people. over Congresa, It seems para-

For the dog we suggest a nout doxical, and it is a bad sign, fellow writers and therefore not to and comment. The news you wel-

little kennel-de-lube with the In- Elections are pending. What is to be impressed unduly by his mere come; the comment you welgh.

The only real difference between ↑terior done in delightful tonings of receive first consideration, votes cleverness, I own I must confound

a cynic. Setting apart editor and advertiser is that the warm cream and Chartreuse green, hlm for The or the national interest?

porsuasiveness, sincerity, honesty. Intter admittedly has an axe to the floor with a gold hued sand answer supplied by the develop and all its other qualities, the grind. What he tells you is his anish and green mottled carriet ments in Washington Je not entirely complimentary to Amer-advertisement of 1934 must have, own good as well as for yours. Just outside the door. Facing the In order to succeed, ♫ genuine All the same, advertising has to kennel should be erected a toll post Ica's professional politicians.

news-value.

play the game. Only by honest surfaced with imitation bark." I have been in the game 28 years advertising can you sell anything Leaving the dog we paddle our myself and still I should not care to anybody twice. Once is not way in a sliver coloured bath tub to have to write one-for myself. onough. The advertiser must, in across the old English mediae-

A

EXPLOSION POINT

Silver furnishes one of the

I am not thinking of the adver-his own jargon, be "kept sold," | val most which surrounds the house tisements which, on the face of Apropos the relationship between Jand, keeps the dog at a dis- them, are straightforward news advertiser and editor, may I briefly tance. If in a hurry the moat can ad-announcements--the theatres and digress into my own province? be jumped.

the cineman programmes, for in- My

to sell advertisement The steps, by the way, provide

principal explosion points in the conflict between the Administra- tion and Congress, and we have a certain sympathy with the vocates of measures to raise the

INFLATION POLICY

บ

FLYING WEDGE

pro-

stance; nor yet of advertisements space: un empty-sounding sort of of departmental stores, which no merchandise. But the space I soll self-respecting woman would for is no more

empty than

that

an infinite scope for an Inventive mind. As entertainment for guests is the they can be made to collapse into

into the moat, Should any of the guests be conscientious objectors to this form of hilarity, a simple device will release a spring which will toss them from the bottom step is the straight into the house where, dry and more or leas intact, they will encounter the waiting host;

con

and

Guests who survive the ordeal of entrance will find themsolver in a cool low-cellinged collar which is placed in this unorthodox posi- tion to give that touch of novelty and ingenne no essential to the Home Beautiful

down affair with stops for going up The stairs are a straight up and and a bannister rall for coming down. The stairs also act as a self-elevator,-thue-dispensing-with-

The bedrooms maintain the note of simplicity and are each provided with a greasy pole for sliding into the cellar through trapdoor in case of fire or divonlari.

The beds are made with con- cortina springs to enable the oc- cupant to sleep with the knees bont and they are both double and single so that he can sleep with himself or alone,

price of the white metal. No con- sistency is to be observed in the attitude of those who would welcome and support efforts to Rive herself for missing. The stores] "illimitable main" of the universe: a allide and precipitato said guests. boost rubber, sugar, coffee, tin nuvertisements are her unfailing it, too, is permeated with its own prices and deprecate and resist guide to the two sorts of shopping, ether.

This ether is as hardly definable action designed to achieve similar that which is routine and

which is adventure.

as that of the assumed inter-stellar. results in the silver marketa,

What better or hotter news can The best shot I have made at A CONTRAST Nevertheless, recklessness

and irresponsibility are likely to do farbe imagined than word of a bargin? describing it in that it

advertisements 119 It is an instructive coincidence more harm than good and if all the You newspaper readers scarcely paper's own personality.

Advertising space does in some silver measures now before Con- regard such that Franklin Roosevelt and areas were passed, and received advertising at all, because you turn mysterious way partake of the to them deliberately, for informa- prestige of the editorial authority, Adolf Hitler completed their Presidential approval, more chaos

tion.

which serves to account in a six than stability would almost cer-

No-1 refer to advertisements nificant degree for the varying first year in office almost tuinly result.

"proper" which are not in your values of various Press advertising the same on

day, America

Bac. You never read them. No- media. body ever does read them. And The Imaginary case We bas had

the a year of

yet advertisery continue to prosper.sidered just now of Our Oil was Widespread support has, how- new deal; Germany has had a

The soft creamy toxture of the How comes this paradox?

the simplest I could frame, and,brickwork is delightfully relleved over, been secured in both Houses year of Nazi control. It is worth in Washington and the rising tidele. It might be invidious to take its news was plain tidings of fact pinned to the walls, which will give Let us consider a definite exam- for clarity, was over-simplified by stuffed cockroaches and locusts, will while to contrast the state of resalt, even if warning of Presiden- probably produce the desired

an actual case: an entirely imagin--the news of happenings, actu- the place a real domestic effect. This room can be used as a dance- things in the two countries, as that veta is given. The spirit that aty. commodity might invite face-alities.

There is another sort of news which radiates from what Lord and at the worst serves as a cellar. room, cloak-room, atable, or garage a means of comparing two utter-obtains arises from the feeling tlous treatment. We will hypothe-

that inflation has begun, has cate an unknown motor ell

If you were the sort of render Northcliffe used to call "talking ly different ways of meeting Justified itself and can be further

the topics that people All the living quartore are up- exploited to the benefit of those who could be bothered with adver-point": national emergency. In making who will record their votes in the tisements, years ago you might, are discussing or can be stimu-stairs, the ground floors being un- the bills have read in a space at the foot lated to discuss, subjects that are, terable by reason of the damp and such comparison there is no need elections. Actually,

would merely result in the squan- of the opposite page the words or ought to be, in the public mind, alime from the mont or ditch which to contrast the personalities of dering of the taxpayers' money to "Our Oil is The Beat," and then In advertisements, naturally, this plays around the house and sorven

Our name very big..

"constructive" sort of interest is for any geese or swans that can be the American President and the comparatively little good purpose.

persuaded to stay there. The Dies Bill provides for the If the advertisers of "Our Oil" the commoner of the two. German Chancellor. What is acceptance of silver, in exchange were teen tempted into reading random in this paper now and you were enterprlaing folk, you might: Look at any advertisement at important is the striking way in for American agricultural

ducts at a rate up to 25 per cent. by a picture of a motor-car driven will find in it news of one sort or which two diametrically opposite above the world market price, for by a pretty girl. Even so, your the other: probably both. theories of government have the nationalisation of silver and bother-would-not-have-been-re-That Invitation brings me in the need of a lift.

free coinage, and for huge Govern-warded very handsomely, and at conclusion, to my main point. Ir been put to work in time of ment purchases in the open market bast you would have said "Hom."I suggested here that the advertis- until a price of U.S. $1.29 is To-day your busy oye, we willing news in your paper was of crisis. In each nation there was

reached.

suppose, is caught by the head-even greater moment, to you per line. widespread confusion, discour-

138.9 mph. at Brookinads." bosom, than is the cultorial nesie agement, and want a year ago.

and held. You read on.

and ought to be welcomed accord- Many ment

The head and front of the were out of work,

ingly, I should be pretty promptly "New International Record in silver bloc is Senator Burton K.

and forcibly put in my place. So finance and industry were nearly Wheeler. In the session the Mon-

Class X."

I do not venture to make any sug- at a standstill, the mass of man- tanan missed by oniy eleven votos and so on. No bother about read-gestion.

Ing that. It's newsl committing the Senate to

I will do no more than deplore kind' was ready to embrace al- dependent blimetalliam. It was

The part played by "Our Oil" the inevitable misapplication of most any kind of programme due to his influence that bime in the feat is mentioned so natural-such a wealth of art and ingenuity The bathroom in adequately sized

tailiam had a place among the that promised action. What permissive powers given to the, so unobtrusively, so inevitably, as is required to lure the public to to enable one to do one's "daily. that you accept it without question rund advertisements, and to per-dozen and private enough to have we to-day? In Germany President in the Thomas Amend-

as one of the facts of a story of suade them tacitly that it is not ensure that no one is aware should ment to the Agricultural Adjust- there is an era of suppression. ment Act. Again he pressed his important interest to you A large section of the populace pet scheme as an amendment to the recent Gold Act and the suffers from a pitiless persecu- Senate cut down its refusal to a tion. Thousands of men are in margin of only two votes. Now, it is reported, this doughty crush- gaol-some because of their race, der out of the West has mobilised some because of their beliefs.a flying wedge In Congress to push

through his leglalation. Freedom of the press and of speech is no моге. No one CHINA AND SILVER dares criticize anything the The Roosevelt Administration Government may do. An iron has already done a great deal for discipline has descended on the silver. When it undertook to buy the country's output at 50 per entire nation. But in America, cont above the world price, many none of these things have hap-people felt that the silver industry pened. A newspaper editor can should be satisfied. But it turns out that the largesse merely whatt say anything his heart moves ed its appetite. Lake Univer Twist, him to say; a politician can it asks for more, and apparently denounce the Administration in the request meets the support of the Committee for the Nation, the most violent terms his whose president, Mr. J., H. Rand, vocabulary will permit. More recently lamented to Congress that over, in the autumn, there is to there was not enough silver in be a national election in which duction to buy. Why this naxle- ty? It would never do to Gay the voters, if they choose, can that the free coinage of silver repudiate their national Adminis- would help the silver industry. tration completely. To put it still longer possible to any, as so But it la arguable whether it la more simply, the Germans have many silver enthusjuata in the last sacrificed the last vestiges of three years have said, that it would their individual liberty to meat help Chinese purchasing power, Shanghal financial lenders are a great crisis. America has aghast at the prospect of the thus far met her crisis with her Thomas amendment going through, liberties unimpaired, These are China expresses concern lest allver boosted so high that its silver- ba the facts. Time will toll which priced exports will be too expen

is the better and the wiser way. alve for, Western, 'pursos. air

At the moment, the Amarican fears are

doubtless exaggerated, though the porlod af adjustment

people are the more happily might be painful, and too swift a placed.

forced riso disastrous.

AB andvertising at all, but news!

"That's fino, boss. The boys will be glad to hear you're feeling

bot tor.'

you miss your exercises. The room is especially framed from the acoustic point of view and the hoarse early morning emunationa of the inveterate vocalist are trans- formed into something less suggon- tive of a cow in travail

Every hygienic contrivance is. contained within these four walls to turn out the synthetic man or woman up to scratch-teeth, wigs. eye-glass cleaners, complexfore, and all are there, and should you be dissatisfied with your wife, an extra large plug hold round which the bath will be found, should furnish a happy solution..

The dining-living-room-kitchen is designed on the old detention home lines and while the furniture is wrought in wormwood the at- mosphere is cronted in whitewash. The forms and cuspidors are on rapport with the tout on semble and other things, and the view, owing to an absence of windows. presents a charming conception of great open spaces.

The roof la flat and if the house were underground would be admir ablo as a garage. As it is it makes an admirable swimming pool in. rainy weather and can be used for aun-bathing if you can get your family to stand round you to screen you from the neighbours.

Other amusements for the roof are tipping flowerpots, over on the heads of unwelcome visitors and pecking Into neighbouring bedrooms, though considering the absence of any windows In the : “Home Beautiful", this, seems an admirable instance of the muxim that people who live In glass houses should not throw- glances.