THE HONGKONG TELEGRAPH. SATURDAY SEPTEMBER 9, 1933.
Ford Motor Company Dearborn, Mich
In answer
lady's letter
to a
Henry Ford
Dearborn, Mich.
A lady writes to say that she does not understand why an 8-cylinder car
does not cost more to run than a car with fewer cylinders. She refers to my
statement that our Ford V-8 develops more power on a gallon of gas than any
oar we have made.
The use of 8-cylinders does not mean the addition of two or four extra fuel consumers, It is not, for example,`a 4-qylinder engine multiplied by two. Our 8-cylinder engine takes the fuel supply of an ordinary 4-cylinder engine and dividos it eight ways. And why?
..
By reducing four larger oxplosions into eight smaller onos, we get engine smoothness and quietness. Eight-cylinders indicate the way the gas in used, not the amount. It is just the difference between going upstairs in four long.
jumpa or in eight ordinary steps.
Two things use up gas--bad engine design and useless car weight. Besides having an engine that gets a high percentage of power out of the fuel, the Ford V-8 has a light, strong body and chassit so that no power is wasted in
moving excess weight.
The only extravagance about the new Ford V-8 ongine is in the building of it. The extravagance is ours--the economy is yours.
An economical car
The whole question of car economy needs clearing up. gives economy all round. Price, opération, upkeep, all play their part. If what you save on gas you lose elsewhere, that is not economy.
As to upkeep, our dealers say that in recent years the improved quality
of Ford cars has cut down their repair business 50 per cent.
As to price with quality,--judge for yourself.
As-to economy hare is the record of a stook car three weeks out of shop.
in Oklahoma:
On a run of 10.054 miles at the rate of 1,000 miles a day--the Ford V-8 gave 18.8 miles per gallon.of gas. Not a drop of water was added to the radia-
tor. The oil was changed once in 1,000 miles,
That should answer a lot of questions.
June 30th. 1933
Henry Ford
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WORLD CRISIS
A WAY OUT
By FREDERICK COPE, A.M.I.E.E. Mr. Cope's striking, articles on the world economic crisis which were recently published in the Hongkong Telograph are now available in pamphlet form,
One of the features, repaying study, is the closa similarity between the plan of reform suggested by this local writer, and certain aspects of the Roosevelt recovery programme. The author's ideas are naturally for too advanced for active promotion at the present time, but they are particularly Interesting in view of the fact that-Presklent. Roosevelt, in striking out on a path of his own, has travelled in the same direction.
The pamphlet is one of forty-four pages and can be obtained from the South China Morning Post at 'n cost of-
FIFTY CENTS
South China Moming Post, Ltd. Hongkong.
Please send me · for which I enclose.
coples of "World Crisis A Way Out
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