1933-05-02 — Page 18

WHITBREAD'S PALE ALE.

Cooling Refreshing

Stimulating

The Product of the Best Kent Hops and British Malt.

OBTAINABLE AT ALL LEADING

HOTELS AND CLUBS.

Solo Agents:-

A. S. WATSON & CO., LTD.

Established 1841.

ANNOUNCING

A NEW RCA-VICTOR RADIO-ELECTROLA

MODEL RE-81.

The model RE-81 is a triumph in design, the many outstanding features including:

Ton Tube Suporheterodyno“ Circuit” "B. Aplification"

"Two-Speed ball-bearing turntablo" "Automatic Volume Control" "Micro Tone Control" and improved

"HOME RECORDING"

We cordially invite you to call and inspect this splendid model, or will arrange to demonstrate it in your own home.

S. MOUTRIE & CO. LTD.

York Bullding.

Chater Road.

WESTMINSTER

The "WYNDHAM."

1/4 Hour

CHIMING

CLOCKS.

A triumph of British engineering. Beautifully precisioned movements in the most elegant and charming of English cases, Quartered oaks and mahogany, handpolished Burr walnut: limed oak and silver leaf, etc. Fashioned into different styles and designs. From $100.00. GARRARD

www

CLOCKS BRITISH-THROUGHOUT

14 DAY STRIKING CLOCKS. Here's a clock deserved of success, the success and admiration which has always been the lot of the Westminster Chimes above. There is a beautiful range of designs, catering for all tastes, and particular care has been exercised so that each clock is of the finest quality, built up to a standard, not down to a price.

From $55.00.

Watch & Clock Department.

LANE, CRAWFORD, LTD.

THE HONGKONG TELEGRAPH.

AŃ

OPPORTUNITY!

OUR PRICE

war-

1932 CHEVROLET Standard Touring car now and unused carrying makers full ranty. List Price H.K.$3288.

OUR PRICE .....H.K.$2550.

TUESDAY, MAY 2, 1933.

97 per cent. higher than the 1926 HOLLYWOOD COMES

DOWN TO EARTH

By SAMUEL GOLDWYN

-

and

The Very Idea!

CONDIMENTINIA

By Eddie "Hot Dog” Kelly,

level. The total volume of in- terest and dividend payments in both 1980 and 1931 was higher than in 1929, and in the first half of 1992 was still 72 per cent. above the 1926 level. Mean- while, wages bills, which furnish

WHAT with the summer the bulk of the purchasing pow~ | Hollywood is finished. Holly-Stars and those who never could

upon us, and people 1932 CHEVROLET Specialer of the lowest income groups, wood is in better shape than at be stars, directors and substitutes

who provide 67.27 per cent, of any other time in its history, for directors, were given fantastle thinking of going for picnics

These two statements seem to contracts, Tourer new and unused carry-

the market for goods and set-

apologles for and what nots, we think Ing makors full warranty.

vices-dropped constantly from contradict each other. In fact, authors were engaged to turn or the middle of 1920 until in the they do not. To understand the churn out stories so that these some hints on this all impor- List Price .H.K.$3480. first half of 1932 they reached position of Hollywood to-day, you might be kept at work and the tant subject would not be

have to realise that there are two schedules might be observed. In a level 65 per cent. below that Hollywoods. The present so-called this way the road to ruin amiss.

was .H.K.$2758. of 1926. No wonder the demand slump in the film world in America covered in record time.

Besides, it's the only thing we for the products of industry de- is merely a transition from the What is true of Hollywood may

can think of to-day. elined while the purchasing pow-one Hollywood to the other.

be true of England, If England er of more than two-thirds of Let me explain. The film world does not profit by the fate of

The first thing you want on a the consumers of those products in America was boosted to un Hollywood; and, as a very close plenic is salt. Salt is what you the observar of conditions throughout can take this with a grain of. was being drained away by wago manageable dimensions on cuts--though the higter in-crest of a boom. During that the film world, I am sorry to say It is used as a flavouring for come groups, who make up less om money ceased to have any hat England, in my opinion, has than one third of the market for sold value. Speculation ran mad. not taken the Hollywood lesson to animal, vegetable, minoral, and

Everybody bought everything, re-heart.

the tails of the birds you can't consumers' goods but invest gardless of cost. Among other In the light of all these con- their surplus funds largely in things, cinemas were built re-siderations, I say that the calamity catch.

There are three increasing productive equipment, gardless of the capacity of which has overtaken this Holly-

kinds of salt; one, were getting interest and livid-population to fill their seats, or of wond was inevitable. The in-

obtained at sea, is ends only about 25 per cent. the ability of Hollywood to keep competent had to go. Let them

called "old unit", A second Hollywood, a

another is the salt smaller than they had ben in their screens filled with films of go.

|first-rate quality.

stronger and more accura Holly-

of the earth and the rosiest years of prosperity.

Chemas in panic demanded wood, remains and is on the eve

there is also a Overcoming in modern industry

The film world

tough old salt, the tendency of Esop's huse-more and more films. They shout of a golden age.

ed for double-feature programmes. has not slumped. It has come

Epsom, by name. holder to be dissatisfied with changed weekly or even bi-weekly, down to earth.

Pepper is what the modern moderate and reasonable retrus Hollywood was gonded to produce may be a problem no less for- talking pictures in such quantity wood: the Hollywood which re-Hongkong housewife uses to keep midable than that promulgated that quality became a minor con-gards the making of films ns an foed hot indefinitely. by the technocrats. But ncog sideration.

art: the Hollywood which holds to Combined with salt pepper makes. those ideals without which no nition of the appropriatenes of

a nice suit of plus fours. It is really fine films can ever be made. applying sop's homely illustra- tion to the situation migh set The making of films, which is I could write of the things that go mined by punching holes in the top

Bout an art and a very difficult art, bo-to the making of fine films: things of a tin with a rusty nali. men to work to bring

Pepper le very dangerous if prompt and effective meaures came an industry. It became big like courage and faith and the

business. Hollywood became do- taking of infinite pains, but I taken in largo quantities, and for increasing distribution and minated by financiers, became would rather clarify this subject produces a condition known as

THE HONG KONG HOTEL GARAGE

Stubbs Road

Tel. No. 27778

27779

23124

FINANCIAL DOMINATION,

Let us look at this other Holly-

Hongkong Telegraph.consumption simpler and mechanised. Its studios became with more practical argument.

TUESDAY, MAY 2, 1933,

KILLING THE GOOSE

The homely wisdom of a poet

·and

should really be moro carful, customers.

The local manager of chain of to inferior films. They have The old Romans used potassium

are

eccenfica slot machine,

QUALITY, NOT QUANTITY.

WRITER THE CREATOR.

It is my absolute conviction that

1

cyanide. The young ono's didn't carc. Cinammon is found all over the floor and around the corner of the mouth-

Sand is the flavouring used mostly by plenickers. It is found in almost all bathing suits and is discovered by sitting down.

The vendor of this famous

When sand is by itself it la called beach. When it is mixed with ham and bread it is called sand-wich

prcess factories turning out so much film In one of our great American pep.

Pep is pepper with the last than awaiting the outcome of footage on factory schedule. cinemas-the Roxy, in New York

three letters omitted. If they complicated, involved

The cinomas themselves were the receipts as between one film

are not omitted it is still pepper. lengthy attempts to create a:ivi-mechanised. By reckless buying and another, shown in precisely the

The most famous brand is Pep- lisation that is "operated n athey were collected into huge same conditions, have varied by as chains and were run on the same much as £11,000 in one week,

per Up. thermo-dynamically balaced

lines as cheap multiple stores, but There is nothing to account for load."

Cinnamon in the difference be- with lesa intelligence. Every this other than that the film-going local manager in a multiple store public is film wise, As we say in tween breakfast and getting out of is often nearer the truth than Statuesque Inaccuray chain is, as I understand it, his the film world the filmgoers of to-bed on a cold morning. It comes own buyer. He must deal in the day go shopping for entertain- in all the season's shades and is the theories of philosophers and

goods made for the chain, but he ment, and there is no known particularly becoming to brunette wiseacres. Esop, in one of his

People who put up

staics may vary his quantities to suit his method by which the filmgoers of toast.

to-day can be deluded into flocking It is a fairly recent product. fables, tells of a householder who had a goose

that laid a In London, a correspondent of cinemas has not even this small developed a sixth sense in relation golden egg overy day. Becom- The Times points to the cqes-liberty. Ilo must offer the goods to the cinema. ing dissatisfied with so slow an trinn figure outside the Foucs supplied to the chain, without any of Parliament, which shove consideration for his customers. income, however, he killed the Richard Coeur-de-Lion apparat He ceases to become a caterer lo

Is the writer is the creator of film bird, "thinking to seize the whole ly wearing his chain-mail nxt the needs of his public, treasure at once." Economists to his skin. Richard was in cinema has all the individuality of drama, in the first instance, and Hollywood does not have sufficient and philosophers to-day, spurred many respects an

There is no magic in the world writers to create more than 50 by economic and social unrest, monarch, but the writer of the whereby drama can be reduced to outstanding talking pictures are speculating as to the causes letter in question is pronbly recipe, a formula, or a standard-year. The maximum quality out edible used to be called the "sund of the slump and trying to find justified in his obvious beling laed commodity. If there were, it put of Hollywood is 60 talking man" by the old-fashioned, but in that he was not so eccetric as would be as easy to tin films as to pictures a year. The maximum Hongkong he is known an Johnny remedies for the conditions it all that. For, although ichard tin sardines.

quality output of London is Walker or "wasanil",

The coarser varieties of sand has brought about. They arc is well known to have had the

perhaps 20 talking pictures a

are found on our beaches, but a year. engaged in secking the goose-heart of a lion, no one ha hither- the

I do not say that the film world finer grade, well worth the money, goose which apparently to suggested that he hadthe hide These superfluous, mechanised provided resources for the dizzy of an elephant. But hese in- cinemas found their public dis- should recognise this fact. I go may be seen at the Peninsula prosperity of a few years ago. accuracies, are by no mans con-appearing and decided that film-farther. I say that those sections Hotel Roof Garden any, evening

more for their of the film world, which do not with the Dawn, Two prominent educationists fined to Britain. Voubtless goers wanted recently spoke on these problems, there

statues Isewhere money: hence the double-feature recognise this fact will die.

Years ago in Hollywood there programme, the quick change of expressing views which are which manifest simila absurdi- programme, the punte production was a cry for "Bigger and Better It became a joke. . It particularly interesting because ties. They certainly d in India. of pictures, and the general in- Pictures." of the different ways in which For example, the state of Sir feriority of the pictures made, is no joke now. It has taken on a

There is no substitute for sand, they approached the subject. Thomas Munro on "Th Island," But it was quality and not quanti-new and serious significance. We

must have pictures of surpassing the nearest thing being the ocean. Dr. Nicholas Murray Butler de- Madras, represents him per- ty that the public wanted. clared the situation pointed "to forming the remarkale fent of

That is one of the two Holly-quality so that the film world will

THIS NUDIST BUSINESSS. some fundamental failure of balancing a naked swed on the woods: the Hollywood that is live. We shall not have the

finished,

quantity of films we have to-day, that plan which seeks to adjust toe of a dancin pump,

Once again the "open shirt" The present slump is not a and the number of our cinemas. demand with supply through the The explanation of ourse, a cyclone that has torn the film must be reduced by half, or even calls, and the air resounds to the ordinary medium of prices." In that art seeks after trehfulness; world up by the roots. It is only more; but when that is done the nudist's merry whistle and the this view, Dr. Butler was pur-and truthfulness and accuracy very healthy wind that has films we make will run for far ciang of hobnail on macadam. suing the argument launched by are not by any mean always blown away a lot of dead wood. longer periods and will attract.in Eheu, fugacca, as our Tutor used the technocrats. The needed ad- the same thing.

In ils recent madness, Holly-finitely greater weekly patronage to say. He nevor would tell us That is the Hollywood that will what it meant (the rascal), but we justment "is itself a technical

wood hired everything and every-

think 'twas something to do with problem," he said, "since on the

body to deliver pictures on time. survive.

birds. We like that " 'twas." It one hand all the elements of pro-

strikes an open-air note). ductive efficiency are present and anxious to co-operate, while on the other hand the human need for the products of this co- Reports that a film shwing operative efficiency is impern- England's scenic beauty, heient tive and universal." But Dr. El- buildings and modern indstrial mer Brown sounded a deeper and developments is delightir Ger. more significant note than the man audiences and surising "technical problem" theory when German commentators klicate he declared that the "social màs-that many cultivated mans tery of those material gains are just discovering gland. which the sciences have brought Even the Berlin reviews seem us" must be found through "a to be among those afccably its better development of the social surprised: London-wil sciences-economics, sociology, huge dimensions, its gantic politics and related subjects." traffic, its imposing builing The necessity, as Dr. Brown sees appears as a strange weld, al- It, is to bring the social sciences though it lies only a fe hours'

distant fro "up to auch pitch of power that journey

Seeing England

Germany

นธ.

they may give to the accomplish-The film offers an aindance ments of physical science a more of pictures of a countryand its effective direction to desirable inhabitants who are clely re social ends." Dr. Brown's views lated to us and whom think find support in a study of the re- we know....Happy Inn One lation of wage policies to the may note in other passals from distribution of purchasing power German newspaper asimilar made recently, which indicates sense of the writers' having that existing economic difficul- happened upon a countrhither- tles might justly be attributed, to somewhat removed frn their eterness at least in part, to the working experience. This

of "an uncontrolled profit me- with which the pictures Eng- tive," functioning not only dur-land have been welcord by ing the "prospority" years but German audiences and itice is even during the first half of quite understandable. Despite 1932. This is the twentieth cen- the restrictive influenc of na- tury version of Arop's fable of tionalist doctrines in mar lands, the goose that laid the golden the times are marked an in- eggs. The curve of dividends, creasing desire on the art of the study showed, rose steadily people the world over fundor- from 1926 until, in the first half stand one another, regless of of 1930, they reached a peak of nationality.

"Not a burglar, eh? Well, you can jush cabplain to the

copsh where you got all thoshe milk bottles.”

P

·

aro

Onco again wo aro beset with with letters asking How and Why to nude.. Once again there people tearing madly about the Colony looking for Mr. Lanepart, Some people have. all the luck.

for

Kit-Let us plead, onco again, the absolute minimum. A spare suit of clothes, of course, a dinner jacket sind stiff shirt, for the evenings; pajamas and dress- ing gown-wo never carry more. The day'a rations and a bottle or A few twe of the "wherewithal." friendly books-Shakespeare: Wil- cox; Bradshaw; the A.B.C. A musical instrument or so. And, for hilly country, a small scooter with auxiliary engine.

When we said "musical instru- ment" Just now we think we should have specified aaxophone. "Wind on the heath, brother"- you know That's the stuff.

MAD MELODIES.

(Waltz-Blues}

Let you and me go honeymooning! It's all dat wo unemployed can de, For Iston I hear dom tenora

crooning:

Ten years more for you. You get long, croon de tenera,

You get long right now; Gobernment

nuthin'

ain't abla

to

do

Ain't got no notion how.

Chorus.

Lot you and me go honeyraooning (Der ain't no chargo for de moon), For dore's ten years moro

employment,

Kin-

Says dat crooning Chamberlain

coon.