1932-12-10 — Page 17

ARISTOCRATS OF THE PACIFIC

"EMPRESSES”

Offer the Utmost in SPEED-SIZE-SPACE_LUXURY :

AND

SERVICE

THE HONGKONG TELEGRAPH. SATURDAY, DECEMBER 10. 1932.

CONTRACT BRIDGE

CHINESE Y.M.C.A.

LECTURE.

BUSINESS PSYCHOLOGY AND ADVERTISING

An instructive and interesting By W. E. McKenney talk on "Advertising and Business Paychology" was given last night at Editor's Note: This the first of the Chinese Y. M. C. A. by Mr. a series of articles op Mr. McKenney Victor K. Kwong, returned student He was introduced dincunsing the new international code from America

Po-yin, Business for contract bridge.

by Mr. Lo The new laws for rubber contract Manager of the Bank of China, were officially put into effect Hongkong. throughout the world on November Mr. Kwong dealt with the impor- 1st.

the tance of ndvertising from I sincerely hope that, with the health and scientifle point of view, great interest that is being shown and finally on advertising and its in the new code, contract players power in the extension of business. will take time to learn these rules He regretted this had not been used and insist on their strict enforce-to its fullest extent hy the Chincao ment. If you are an offending businessmen. He compared busi- player, you should be ready to pay ess conditions in America before the prescribed penalty gracefully and after the war, adding that the and cheerfully. For the first time unprecedented trade development a code of bridge rules definitely de- after the war when it became the fines the terms used in the game, no small measure due to her

leading commercial country was to and following are these definitions.fidence on attractive advertising.

1 Table-The group of persona The great decline of China's ten entitled to play the game at a table and silk trade abroad In recent provided for the purpose, unless years was due considerably to lack the context otherwise requires. [of emclent advertising and lack of 2. Member-A person who has modern management and manufac- acquired title to play at a table turing methods, he declared. Mayefther hamediately or in his turn. June

Mar Mar. 2

Empr. of Anis

Empr of Canada

Empr. of Runn

Dec. 30 Feb. 1 Feb. 17

Empr. of Japan

Mar. 2

Kone Rong Bhanghai Neguraki » Kobe Vekehama Henolulu Vapcouver 1401 Afrika LEAV Lense Leave Lone Arthr

Jan. 1 Jun. 3 Jatt. 6

Jan. 7

Jan. 11 Feb. 3

Feb. Fab. Feb. 15 Feb. 2 Feb. 10 Feb, 21 Feb. 23 Fb. 26 Mur. A

Mar. 7

Mar.

Mar. 15

Empr. of Axia

Mar. 17

Mar. 10 Mar. 211 Mar, 23 Mar.25

Apr.

Empr. of Canada

Mir. 24

Mar. 26

Mar. 29

Mar. 31

Age. 7

Ar

Empr. of RussİN

Apr. 7

Apr. 8 Apr. 11

Apr. 13

Apr. 15

Empr. of Japan

Apr. 21

Afte. 23

Air. 2

Apr. 21

May 4

May

Empr. of Asia

May 5

May 7 May

May 11

May 13

Empr, of Canada

May.10

May 21

May 24

May 26 June 2

Empr. of RHİN

fun 2

June 4 June 6

ww

Empr. of Japan

Juno 16

June Ju

June June 21

June 10

Jupr 23 June 20

CHRISTMAS EXCURSION TO MANILA

"EMPRESS OF ASIA”

LEAVES HONG KONG

ARRIVES MANILA

LEAVES MANILA

ARRIVES HONG KONG

DEC. 22. DEC. 24. DEC. 26. DEC. 28.

ONLY £12.0.0 FIRST CLASS THROUGHOUT INCLUD- ING MEALS ON BOARD DURING SHIPS STAY IN MANLA WITHOUT ADDITIONAL CHARGE.

CANADIAN PACIFIC

THE WORLD'S GREATEST TRAVEL SYSTEM.

Apr. 24

con-

in and geval.

18

P. & O BRITISH-INDIA APCAR AND EASTERN & AUSTRALIAN LINES.

(COMPANIES Incorporated In ENGLAND) Taking Cargo on through Bills of Lading for Stralía, Java and Burma, Ceylon, Indla, Persian Gulf, Mauritius, E. & S. Africa, Australasia, Including, New Zealand. & Queensland Ports, Red Sea Egypt, Constantinople, Greece, Levantine Ports, Europe Etc. PENINSULAR & ORIENTAL FORTHNIGHTY DIRECT ROYAL MAIL STEAMERS. (UNDER CONTRACT WITH. H.M. GOVERNMENT.)

λ

8. 8.

Tons

RANPURA

KAIBAN-I-HIND *BOUDAN

RANCHI

NoLDERA

TO PRIZE CARTHAGE

FOR A LIFETIME

So mechanically perfect that wear u practically eliminated... Sheaffer Lifetime pens are guaranteed for a lifetime against everything except loss. Try Sheaffer Lifetime" pens and pencils and you will appreciate why Sey outsell all others

Juno K 3 Player One of the four mem-no-trump named in a bid.. Julybers who for the time being are en- 11. Bid-A call by which a player

titled to play. Two play as part- offers to contract that his side will THE SUN CO., LTD. ners against the other tvo, ench win at least as many odd tricks pair constituting a side.

(one to seven) as his bid specifles,

San Francisco via Shanghai, japan Ports & Honolulu.

Tatsuta Maru

Asama Maru Taiyo Maru

Seattle & Vancouver.

Wed., 14th Dec.

Wed., 11th Jan.

Sat., 21st Jan.

Hiye Maru (starts from Kabe) Mon., 26th Dec. Helan Maru (starts from Kobe) Sat, 21st Jan. London, Marsellles, Antwerp & Rotterdam via

Singapore, Penang, Colombo & Suez.

Harana Maru

Kotori Maru

Kashima Maru

..Sat., 10th Dec.

.Sat., 24th Dec.

.Sat., 7th Jan.

Sydney & Melbourne via Manila & Ports.

Atsuta Maru

Kamo Maru

.Sat., 24th Dec.

..Sat., 21st Jan,`

.Sun., 11th Dec.

Bombay via Singapore, Penang & Colombo.

Kaya Maru

*Bengal Maru

..Thurs., 15th Dec.

South America (West Coast) via Japan, Honolulu,

Los Angeles, Mexico & Panama.

Rukuyo Mara

. Wed., 11th Jan.

A

Liverpool via Port Said, Beyrouth, Istanbul, Piraeus,

Genoa & Valencia.

Dakar Maru

Calcutta via Singapore, Penang & Rangoon..

"Yamagata Maru

"Raugoon Maru

Shanghai, Kobo & Yokohama.

*Delagoa Maru

.Tues.. 13th Dec,

,Sat., 17th Dec.

Thurs., 29th Dec.

.Sat., 17th Dec.

Kamo Maru (Nagasaki direct) Fri., 23rd Dec.

Hakone Maru

*Cargo only.

... Fri., 23rd Dec.

For further information apply to:

Tel. 80291.

NIPPON YUSEN KAISHA. (private exchanges to all Depts.)

MOM

MESSAGERIES

MARITIMES

FRENCH MAIL STEAMERS. Sailings from Hongkong.

To SHANGHAI.

Athos II

21st Dec. D'Artagnan ......4th Jan, Andre Lebon 18th Jan. Felix Roussel .. 1st Feb. G. Matzinger

14th Feb. 28th Feb. 14th Mar..

Porthos

Aramis

Chenonceaux,

Athos II

28th Mar.

11th Apr.

*To MARSEILLES via Salgon, Singaporo, Ponang, Colomba, Dijboutri, '(Adan), Suez, Port-Sald,

Chenonceaux Athos II D'Artagnan Andre Lebon Felix Roussel G. Metzinger Porthos

Aramis

20th Doc.

3rd jan. 17th Jan. 31st Jan. 14th Feb. 28th Feb. 14th Mar. 28th Mar.

Chononceaux.. 11th Apr.

We can issue through tickets to Egypt, Syrian ports, East Africa, Madagescar by transhipment on our mail steamers

at Port-Sald or Djiboutri.

COMMERCIAL LINE

For DUNKIRK via Haiphong. Saigon-Oran-Le Havre

s.s. "Min"-on of about 13th Dec., 1932,

For full Particulars, apply to:-

Cla. des MESSAGERIES MARITIMES. Telephones: 26651. 3. Queen's Building.

Distributors.

4. Rotation-The order or auc- provided the hand is played in the SHEAFFER'S

denomination he names.

DE ALL BAPTIS PIN DEMATANTE - PORT BADDON, IMAGES

weaslon of the game, which is from player to player to the left, in the 12. Double-A call which has the, direction taken by the hands of a effect of doubling or otherwise in- watch.

creasing certain of the points to bo | myne 5. To Deal-To distribute the won or lost in the event of the last; cards in rotation to the players. A preceding bid becoming the con- deal extends from the cut to the traet. moment when the last card has been! duly placed on the table.

6. The Auction--The period dur- ing which it is open to the players

13. Redouble-A call which hoa' the effect of doubling the points which have been doubled or other- wise increased by a double.

to bid in rotation for the contract. 14. Pass-A call which conveys

THE NEW

OPEL

The Dragon Molor Car Co., Ltd.

From long- kong (about)

Destination

17,000 |-17 Doo, noon. | Bombay, M'los & L'dor 12,00 | 31st Doo. Į Bombay, Milos & L'don ·

6,077 | 7th Jan. | B'bay, M'los, L'don, Havre,

'

H'burg, Rotterdam, Antworp & Hull

| 17,000 | 14th Jan. į Bombay, M'les & L'dod ↑ 14,000 | 28th Jan. | Rombay, M'les & L'don | 16,000 | 16th Feb. | Bombay, M'lon & L’dop

H. JPUTANA | 17,000 | 25th Feb. Í bombay, M'lon & L'dox *Cargo only. 10alls Dana Hikona,

Frequent connections from Port Said for Passengers and Cargo to Constantinople, Pireans, Smyrna and other Levant Poria by Steamers of the Khedivial Mail 8.9. - Co.

VILAWA TALMA SANTHIA

BRITISH INDIA-APCAR

140 | 10,000 1 ×,000

24th Dec

7th Jan. 23rd Jan

"Calls at Rangoon,

SAILINGS,

'pore, Penang & Dalcutta boro, Penang & Caloutts S'pore, Penang & Caloutis

B. I. Apcar Line steamers have excellent accommodation for it and 2nd class passengers.

"EASTERN & AUSTRALIAN SAILINGS (South),

NANKIN

17,0

31st Dec. NELLORE 1 7,000 lxt Fob 1933. TANDA

Manila, Rabaul,

Brisbane, Sydney and Melbourne.

700073rd Mar

Regular Monthly Sallings from Hongkong to Shanghai and Japan and Hongkong to Australia.

Hong-Kong to Sydney-19 days.

Frequent connections from Australls with the following: The Union 8.8. Co.'s. Steamers to the United Kingdom vis New Zealand, Vancouver, San Francisco, etc,

The P. & O. Royal Mail Steamers to London and

The P. & O. Branch Service of Steamers to Lendon via Bucz, The New Zealand Shipping Co's Steamers for Southampton and London via Panama Canal.

SAILING TO SHANGHAI & JAPAN.

RANCHI PALMANAC 'BURDWAN CARTII GE NALDERA RAJPUTANA CORFU

7. The Play-The period which' that the player does not on that oc- begins when the auction cloves and; casion bid, double or redouble. tention are the Auction and the ends when the number of tricks won 15. Contract-The highest bid Call. The auction was the origi- ly each side has been deter-made in the auction, whether un-nul term used to describe the pe- | mined, unless the context otherwise | doubled, doubled or redoubled, riod of bidding which was inter requires.

16. Declarer...The player on the changed to contracting with the 8. The Hand-The period extend- 'contracting alde who first makes ui advent of contract. The auction, ing from the cut for the deal to the bid of the denomination named in however, is the better word as it close of the play, unless the context, the contract. He plays both his to self-descriptive. The call has otherwise requires.

own cards and those of his partner, been adopted from the English to D. Call-A comprehensive term) 17. Dummy-The declarer's part- replace the word declaration for- COMORIN applicable to a bid, a double, a re-ner after he has placed his carda marly used in the American code. -

louble or a puss.

face up on the table.

Two definitions worthy of at

10. Denomination-- The suit, or

I Our next article will complete the

list of definitions.

NORDDEUTSCHER LLOYD HAMBURG-AMERIKA LINIE

BREMEN

NORD

DEUTSCHER

LLOYD

BREMEN

FAR EASTERN MAIL, PASSENGER & FREIGHT SERVICE.

THROUGH BOOKINGS TO AMERICA via EUROPE

AND EUROPE v■ AMERICA, BOOKINGS AROUND THE WORLD.

THROUGH BOOKINGS TO LONDON: Cabin Class only.

Arrivals from Europa Sallings to North China & Japan

(NDL) M.S. "Trave" .... (HAL) SS. "Oldenburg"

NDL) 9.8. "Aller"

(NDL) 8.S. “Alster" (HAL) M.S. "Sagerland"

29th Dec (NDL) 8.S. "Trier"

24th Dec. (HAL) M.S. "Ermland"

Bailings

To Europe

HAMBURG

HP

Destination.

19th Dee. Genox, M'iles, A'dam, R'dam, Hburg, Bremen. 27th Dec. Genoa, Marseilles, A'twerp. R'dım, Hamburg. 31st Dec. Genon, M'lies, Oran, C'blanes, A'dam, R’dam, H'barg, Bremen.

5th Jan, Tripoli, M'llen. Oran, R'dam, II'burg and BremsTİ. 6th Jan, Genoa, Barcelona. Rotterdam, Hamburg. 14th Jan. Genos, B'lona, L'ban, A'dam, H’burg, B'men. 21st Jan. Genon, Rotterdam, Hamburg.

NDL. Hongkong/New Guinea service: S.S. "FRIDERUN” 3rd January, 1933 to RABAUL and ports.

NORDDEUTSCHER LLOYD MELCHERS & CU. Agents, Queen's Bldg. fel 28378.

FERRIN & CO., Shamren, B.C.

SHIPBUILDERS,

SHIP REPAIRERS,

BOILER MAKERS,

FORGE MASTERS,

OXY-ACETYLENE AND

ELECTRIC WELDERS,

MECHANICAL AND

ELECTRICAL!

ENGINEERS.

CANTON AGENTS:

HAMBURG AMERIKA LINIE JEBSEN & CO., Agents,

··· 12, Pedder St., Tel 26661

CARLOWITZ & CO., 280, Shakas Rand.

hakes

-DRY DOCK— Length 787 Feet

Length on Blocks 750 Feet.

Depth on Centre of ́SI(H.W.0.S.T.) 34 ft. 6 ins.

OF HONGKONG, LIMITED. THE TAIKOO DOCKYARD & ENGINEERING COMPANY

SALVAGE TUG “TAIKOO”.

Wireless Call

V.P.8.N. 600 Matarn,

Tal. Address" TAIKOODOCK "* Hongkong. Tolephone No. 30211.

Call Flag: "C" over "ANS. PENNAKT,'

-THREE SLIPWAYS- Capable of Handling Ships up to

4,000 Tons displacement.

Electric Crane at Sea Wall, Capable of Lifting 100 Tons at 70 Feet Radlus.

BUTTERFIELD & swire, Agents.

HONGKONG, CHINA & JAPAN.

| 10500 | 16th Tec..

F 17,000 | 101 D. o. | 8'bai, Kobe & Yok

Amoy, Moji, Kobe & Yoko S'hai. Kobe & Yoko

4,500 291h Dec.

14,000 30th Tec.

8'hai. Role & Yoko

| 16,000 | 13 Jan. | S'hai, Vel, Role & Yoke

| 17,400 | 27th Jan. † 67 af, Kobr & Yoko

| 15,000 | 101) Feli | 8'}}, Kote & Yoko

15,000 23rd Feb. | S'hai, Kobe & Yoko

All date are approximato and subject to altontion without notieo. Parcela Messuring not more than 5 c.ft, will be received at the Co.'s Office up to noon on the day provious to sailing. For Pansage Rates. Handbooks. Freights, etc., apply to

MACKINNONS, MACKENZIE & CO.

Agents.

P. & 0. Bldg., Connaught Rd., Co.

TRAVEL A.-O. LINE

To AUSTRALIA. Calling at Manila (P.Is.), Thursday Is.. Cairns, Townsville, Brisbane, Sydney & Melbourne, British Stoamars: CHANGTE TAIPING (Oil Burners) FASTEST & MOST UP-TO-DATE STEAMERS IN THE SERVICE ELECTRIC LAUNDRY, BARBER SHOP, SURGEON AND STEWARDESS CARRIED.

Enjoy Your Short Leave in. Australia and New Zealand. Hong Kong, Sydney-19 Days. FIRST CLASS FARE TO SYDNEY, £76 RETURN

LONDON (via Australia) from £136/15/0. (Australian Newspapers on file).

"

W

STEAMER Duo H'Kong Leaves H’Hong Leaves Manila Dao Bydley

TAIPING

Dec. 18th Dec. Zuth Dec. 23rd Jan. Bth CHANGTE Jon.

TAIPING

CHANGTE

6th Jan. 18th Jan. 16th

Fab. 1st

AUSTRALIAN-ORIENTAL LINE, LIMITED. Butterfield & Swire, Agents-Hong Kong--Shanghai,

BARBER WILHELMSEN

MONTHLY SERVICE

Το

LINE.

PACIFIC PANAMA—ATLANTIC COAST PORTS. CANALZONE, COAST PORTS.

So

as

as

Agents:

DODWELL & CO., LTD.

Queen's Buildings.

good

d refreshi

CHIVER S* CAMBRIDGE LEMONADE.

CRYSTALS

ChiversJellies

are delicious/

For the Best.

LOCAL VIEWS

and

PORTRAIT PHOTOGRAPHS

Go To

MEE CHEUNG

Branch, 7, Beaconsfield Arcade.

Studio. Iée House St..