1931-07-11 — Page 12

THE HONGKONG TELEGRAPH, MOTORING SUPPLEMENT. SATURDAY, JULY 11, 1931.

It Gives us Pleasure

To Demonstrate The-

FIAT 520

SIX-CYLINDERS

A TRULY EXCELLENT CAR

At a Reasonable Price.

"

and

Top-heavy

Future

Aviation

by JOHN A

MACREADY

Like

#

with

The water is the industry can be depended upon Special Article to the "Hongkong, nothing about business manage-javiation industry.

Telegraph." (Copyright).

This is to bring order out of chaos. That ment were put into responsible, boing aqueezed out. highly paid positions. Almost good sign. Aviation has actually profitable oporation of large trans- The aviation industry today is my pilot who could get his name suffered from an over-abundance port companies in possible bas in a position very similar to the In the papers as a result of some of money. As long as money was boon proved by several companies son of a wealthy man. Although dare-devli staat could find a posi-poured into the industry there which have grown to huge pro

without portions

extravagant the wealthy young mas may have tion as head of some quickly was little Incentive for efficiency every ambition to do useful work organized company.

operation, financing." cuinmon sense

of reson a rule

and he has little Incentive because he'

With millions of dollars at their But now

other industry that has any has all the money he needs, and

cause he has never had to workposal It is not at all strange ellciency is taking the place of the been subjected to too rapid a that there has been much waste wild extravagance that marked development, the aviation industry for a living.

jand extravagance in this sudden the formation of many companies will emerge from the present and After plugging along for many development.

past period of mushroom growth Instead of having

are organizations

orderly, yeurs, the aviation industry did

and develop into the industry had to earn profits little to attract sufficient capital on for a development. Then sud-only to draw on its reserve capital being cited per me are efficient and profitable industry. denly several senantiuual air ex-poured into it by an enger publie buin reduced. Business men are Some of the organizations

supplanting promoters, and avia were built almost overnight,

derived from ploits put flying on the front axious to participate in what tieu la waking up to the fact that we money

Obey believed to be another rival

unearned The public became eno of the giant Automobile, industry it must learn to earn its own w stock selling, will undoubtedly | interested.

Clever promon earning power.

If it is to develop and succeed, fall, or be taken over by better The sooner turs, quick to sense an opportun-

The serious minded mon at the managed companies. Promoters who knew nothing; ity, began forming companies and soon the investing public was hothout the practical side of avia-head of various major branches of this happens the better. sirged with stock salesmen sellington, and piluts who knew aviation stock in all manner of aviation en-and dying, but who knew nothing about business were given mil- terprises.

Remembering the experience of lions of dollars to ping with.

vast organizations. Where the Six-wheeler the few who invested in the auto- They built mobile industry when it was spent money invishly, hired too young and unstable and lived to many men, ut tried to accom reap enormous pretits, investors lichten werk in e and bankers rushed into the avia

As a result of this flood of cash THORNYCROFT AGAIN. tion industry and foodel it with the industry expanded too rapidly.

A difficult problem of transport overseas, where roads are bad or millions of dollars.

Now it is going through a period Promoters grew rich overnight. of deflation-a period of mergers, has recently been successfully do not exist, and already & con- expense-cotling solved by a Thornycroft rigid six- Biderable number of these types of Thornycrofts are providing fees and commissions alone. Alred executives who had little Millions were made in promotion consolidations.

overhauling. Many high wheeled lorry.

In the extensive Plan-hee Woods efficient transport in remote parts lines, aviation schools and geru- salaried

In the words, of the Motoring plane factories were rushed to to contribute to the industry have of North Wales, a considerable of the Empire.

Times: The Correspondent of completion. Waste and extrave-been dropped from payrolls. The number of trees had been felled. tring in a was emcient business and the timber yance marked almost every step hardworking.

A Thornycraft six. "Only experience can really bring this rapid and enormous expan-man- the man who knows bust deep dingle:

put to the job of home the almost impossible fonts" ness and wha is learning ariation wheeler was sion.

transporting this, and although of haulage which the British rigid Because the industry lacked is now coming into his own. skilled and trained executives All over the country we hear of there was no road and the ground frame six-wheeler is capable of

soft with steep gradients undertaking." many pilots who knew little orja general tightening up in the was

Service Station A. GOEKE & Co.

Spare Parts Dept.

CHINA BUIDING

FLAT

Tel. 22221.

Fourth Floor.

GARAGE

FIAT

of

Tel. 22221.

Tel. 24821.

AGENTS.

TRUST A THORNYCROFT With Your TrANSPORT

DEAL DIRECT.

THORNYCROFT

SIX-CYLINDERED

COACHES & OMNIBUSES MOTOR VEHICLES

Pioneer Manufacturers of Commercial Motor Vehicles

4 or 6 Wheels

4 or 6 Cylinders

30 Cwt. to 10 Ton Loads

20 to 70 Passengers

JOHN I THORNYCROFT & CO., LIMITED

Pioneer Building, Nathan Road, Kowloon." TEL. 56752.

Trust A Thornycroft WITH Your Transport

26

HAULAGE FEAT.

Scores.

Why John--just look how easily and quickly we have left the traffic behind.

rising to i l'n 4, it quite easily carried its loads up and out to the nearest road, making repeated climbs until the whole of the tim ber had been hauled ap and de- livered at its destination,

This type of vehicle is admir- ably suitable for transport work

We have a clear road ahead.” "Yes-the new Buick Straight 8-in-a-line is cer- tainly the most thrilling car I ever owned—and I've paid thousands of dollars more for higher priced cars. It's just like Buick to build a car like this.”

The reason for Buick's phenomenal performance is found in its new eight-in-a-line valve in bead motor-its new and improved synchro-mesh trans- mission-and 36 other outstanding new features and advantages.

But with all this power and speed-Buick is immediately responsive to the slightest touch of its new steering mechanism and under the perfect and safe control of its big, powerful, smooth four- wheel internal expanding brakes.

THE DRAGON MOTOR

TELEPHONE

33. WONG NEI GHUNG ROAD.

May we give you a free demonstration ride?

Buick

114 Wheelbase Buick Models HK$6,955 to HK$ 7,525 118" Whoolbase Buick Models HK$8,275 to HK$ 8,775 124 Wheelbnas Buick Models HK$9,820 to HK 9,980 132 Wheelbase Buick Models HK$9,820 to HK$12,295.

The New

BUICK 8

The Eights with Buicks Prestige

CAR CO.,

HAPPY

LTD

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