1930-07-12 — Page 12

THE HONGKONG TELEGRAPH, MOTORING SUPPLEMENT. SATURDAY, JULY 12, 1930.

The NEW

The

Silvertown Tyre

Balloon That

& extra

heavy

Gives More Miles and BETTER SERVICE

ALL SIZESZ IN STOCK Next time~—TRY GOODRICH !

Sole Agents for Hongkong and South China:—

BETTER DAYS FOR AVIATION.

Safe and Dependable Aeroplanės.

[By Edward S. Evans.]

owe a debt of gratitude to these romantic appeal of flying, the men who carried on through nine danger of travelling by plane, and years of almost insurmountable the thrilling experiences encoun- obstacles, bringing the aeroplane tered by pilots and passengers.. to its present stage of reliability.

Speed an Essential, It was only after this tedious pioneer work, had been accom- The whole "American business plished that purse strings were structure is based upon speed. opened and the necessary, money Small inventories require fast provided for establishment of air deliveries, the many recent i transport lines Land aviation mergers have placed a great į schools, and for the development premium on the time of business of improved neroplane designs and executives, the necessity for fre- quent changes in the design of manufacturing facilities.

ROADSIDE ART.

At a Chamber of Commerce; Louis," it, was not unusual för dinner which I attended recently, purchasers to offer from $1,000 to We have heard much in recent products requires many consulta-1 two men were talking about the $3,000 over the advertised price months about overproduction in tions with high salaried consulting future of the aviation industry.

of a ship for immediate delivery. the aircraft industry, and many specialists, and present conditions "Five years, from now we shall Not one of the companies then in unfounded rumours as 10

the require frequent personal con- all have our air flivvers parked in business was equipped for any-general condition of the industry tacts between salesmen and the

home office. our garages, and regulating traffic thing like quantity production, have given rise to opinions in in the skies will be as much of a and by the fall of 1927, the com- some quarters that the aviation A survey recently conducted by problem as street traffic is now in pany that could make delivery industry is in anything but a the Detroit Aircraft Corporation downtown business sections," one within two months after receipt strong position. Despite the fact showed that approximately 180 of them said to me. "I have half of an order was unusual. Many that aviation has just had the companies now own one or more of my investments in aviation purchasers were willing to buy most successful year in ita his planes. At least 20 of these own securities, and I expect to see these anything that would fly, regard tory, production did fail to come two or more ships, and it is be make a small fortune for me in less of the plane's reputation or up to certain over-optimistic pre-lieved that this list will be in the next five years."

design. This surplus of orders dictions made early in 1929. Increased to many hundred by the "You are wrong," said my caused the formation of a large 1928, approximately 5,000 'planes end of 1930. - neighbour on the left. "Air number of new manufacturing of all types were built in America. transportation offers few practi-concerns, many of which were not Some aviation enthusiasts predict. During the recent scramble tof cal advantages over other means making planes based on sounded that the 1929 production would increase production in an attempt of travel. It has yet to be engineering design. The crashes be over 10,000. Figures for 1929 to meet the sudden demand for developed to safe practical in which such planes figured did recently released by the Aero-planes, many plants were expand- basis. Aviation offers a thrill to much to shake the public's confid- nautical Chamber of Commerce ed more rapidly than future the young man and woman, and ence in flying. Fortunately this give the aeroplane production at economic conditions warranted. neroplanes are useful for carry-situation has now been corrected 6,034 planes and the value of Certain companies now find them-1 ing mail, but they cannot compete by the strict Department of Com-motors and planes manufactured selves with uneconomical manu- aircraft manufacturing companies with other means of transporta-merce regulations. requiring at $98,000,000.

One hundred years from engineering approval and flight now our successors in business Inspection of every new plane,

THE CHINA MOTOR SUPPLY CO. ||tion.

28-28A, Des Voeux Road, Central. Telephone 21558.

Branch Office-486 Yat Tak Road, Canton.

IN THE RECENT

Scottish Six Days Trial B. S. A.

SWEPT THE BOARD

in

SIDECAR CLASSES

winning.

Both Special Awards.

The only two sidecars to win Silver cups and to complete the course without losing single mark.

COME AND SEE A NEW B.S.A.

4

COMBINATION ON SHOW.

THE SINCERE Co., Ltd.,

SOLE AGENTS.

In 1929 the production

may travel by aeroplane regularly, and periodic inspections of all increased 51 per cent. by number Aeroplane buyers to-day

*planes for commercial use in the near future.

but our generation will never see planes used in inter-state travel. aviation developed so that it is Although there was undoubted- of much value to the public." ly far more business than the Both of these men had entirely existing plants could take care of, the wrong picture of aviation, but the fact that many purchasers their opinions are held by many tried to obtain planes from two busines executives, so that it may or three companies before finally be of interest to consider some of placing their orders gave rise to the questions that are confronting the belief that there were more the industry, as well as some of purchasers than was actually the the past and probable future case. Many plants were doubled developments, In the next few and tripled in size: scores of new years, every executive of a large ones were built; and everything corporation, who has not already possible was done to speed up pro- done so, will have to give con- duction. sideration to the place of air travel in his organization.

The Beginning.

This novel gasoline station, located on U.S. Highways 40 and 73, 25 miles west of· 'Kansas City, Mo., is doing a rushing business. A ment

cafe is inside...

facturing facilities on their hands, The Department of Commerce- and this will result in a certain recently listed 240 companies that of amount of new plant construction (claimed to manufacture planes. The great majority of these were are not equipped for anything like and 93 per cent. over the preced-most discriminating, and usually production, and many were found

There is carefully compare the performed purely as a basis for stock pro- ing year in value. nothing. phenomenal in this ance, reputation, and price of all motion. The production of 20 of increase, but it is a record which ships that might fulfill their these companies accounted for 85- few industries could point to last requirements. This has placed per cent of the 1929 production. year, and one of the best indica- certain of the smaller companies, By the end of 1930, it is probable tions of the increasing air-whose planes are not soundly en-that the number of companies mindedness of the American gineering, in a serious position, engaged in all phases of aviation

and will undoubtedly result in a will be greatly reduced. public and business man.

(To be Continued). great reduction in the number of

The Army and Navy are taking a rapidly decreasing proportion of the total production. Seven years ago, all planes produced were intended for military purposes, while last year this market absorbed less than 25 per cent, of the production.

Mushroom Companies. Lindbergh's 'plane was one of the few cabin ships on the market, In order that present conditions and the demand for that type

The greatest problem now con- may be understood, it is neces-was so great that many companies sary that we review briefly the were forced to design entirely new fronting the industry is that of development of popular interest ships. All materials entering educating business executives to in aviation. Colonel Lindbergh's into aircraft construction were the practical value of air trans- historic flight may be said to have dimcult to obtain, competent men industry has been somewhat back- It is true that the portation. marked the beginning of com- in all departments were scarce, mercial aviation, in America. and the industry was suddenly ward in adopting a sound mer- Immediately after this flight confronted with the new problem chandising policy. From 1918 up every aeroplane manufacturing of quantity production. Selling to the present time aviation has company was flooded with orders 'planes was the least of the been presented with the greatest amount of publicity ever given a for new planes.

worries of àircraft company

new industry. In some ways this In 1925 the writer made a executives. record-breaking trip around the In view of these conditions,.it has hurt rather than helped in world in 28 days, using aeroplanes is little wonder that the industry educating potential users as for a large part of the trip. Many has made many mistakes. It was value of this modern mode of Far too much transportation. of my friends at this time thought to be expected that certain pro-

the

I was writing my death warrant moters would seize upon the emphasis has been placed on the every time stepped into a plane. public's desire to invest in avia- And yet these same men and tion enterprises as an opportunity ammummON LIMENTA women and millions of others all to organize companies having no seemed to want to get into the air economic reason for existence. in 1927, and there were act 1 lanes] The history of the aviation indus- enough to accommodate them.try has been no different from Commercial operators ware that of other new industries In making small fortunes from taxi this respect.

hops and cross-country Rights; It has been only recently that and scores ef planes were pur-aviation companies could offer chased for various advertising | high enough remuneration to

and other commercial services. attract men of broad and success- At the old San Diego plant of ful business experience. Origin- the Ryan Aircraft Corporation ally, the pioneer work was dono which built the "Spirit of St. either by engineers or pilots. We

MOTOR CAR INSURANCE

PROTECT

YOUR CAR

AND

YOUR LIABILITY TO THE PUBLIC BY A POLICY WITH

CHINA UNDERWRITERS, LTD.

Phone: 28121.

Hongkong Band Building.

509

FIAT

520

"The BIGGEST THING IN

SMALL CARS”

Is the title of very clever article written in the Illustrated Sporting and Dramatic News by Mr. H. Massac Buist,, the famous English motoring critic.

Without its Equal for

ECONOMY, COMFORT,

RELIABILITY and

PRICE.

At the present high cost of Oils, Gasoline, and Tyres donot fail to call for a demonstration when intending to buy a Motorcar, it will be in your own interest.

A GOEKE Co.

4th floor China Building. Tel. 22221.

Showroom -FIAT-GARGE, 67, Des Voeux Road,

Tel. 24821.

The A. J. S. 2.48 h.p. O.H.V. Two Port. Model R121.

PRACTICAL

PERFECTION

-achieved!

The Research Work gained by past records faithfully applied results in the present perfection

of A. J. S. Motor Cycles. The Machine for the man who buys the best as a matter of economy.

ALEX. ROSS & Co. (China) Ltd.

Hong Kong. Kowloon.