1930-04-26 — Page 12

THE HONGKONG TELEGRAPH,

VALUE THAT LEADS TO SUCCESS.

The Industrial Triumph of Morris Motors.

[By W. M. W. Thomas.]

of

MOTORING SUPPLEMENT. SATURDAY, APRIL 26, 1930.

liveliness

and

At the same time many other much lighter, and the engine re- embryonic makers entered the tains all its well-known' charac- field. Many of those others, have teristics of to-day been relegated to the limbo | economy,

things forgotten, whereas Morris Motors Ltd. holds the proud position of being by far the largest manufacturer of cars in the land.

This success has first and last been due to the fact that the cars they have turned out have not only presented a remarkable initial value, but also that they are well It is a copy-book axiom that has he been enabled to face the made and can be relied upon to give long, lasting, and unfailing morit alone commands success, competition of his trade. and In no branch of industry is this more true than in that con- cerned with the manufacture of motor-cars.

Granted that during the past decade there have been oppor- tunities presented for expansion in this field due to the growing popularity of road transport, at

the same time competition has been intense and keen, due to the fact that progress in design has been extremely rapid.

A Proof of Merit. When we realise this and at the same time remember how the or ganisation that builds Morris car has grown from practically beginning since the war, it gives every reason to believe that their products have been of outstanding

merit and appeal.

its

service.

Experienced Workmanship. The same men who designed those early Morris cars, which by their inbred goodness earned for themselves such an enviable re- putation, are to-day still controll. ing the affairs of the Morris or

ganisation.

At the time when Morris Motors In the light of the experience Ltd, entered the industry there that they gained it can justly be were in existence several well-said that Morris models to-day are Every motor-cur manufacturer established concerns whose pro- better than ever they have heen. Their equipment is more con- in existence to-day knows that only ducts were well known and were

plete, their design up to date; in by giving the public of his best commanding steady sales.

performance they are not only far ahead of their prototypes, but they can hold their own on the road with cars costing many times their price, while in value they are supreme in their respec- tive price classes.

The ubiquitous Morris Minor offers motoring in its cheapest practicable form.

The NEW

The

Silvertown Tyre

Balloon That

extra

heavy

Gives

More Miles

and BETTER SERVICE

ALL SIZES IN STOCK

Next time-TRY GOODRICH!

Sole Agents for Hongkong and South China;-

THE CHINA MOTOR SUPPLY CO.

28-28A, Dus Voeux Road, Central.

Tolophone C. 1558.

Branch Office :-486 Yat Tak Road, Canton,

Little need be said of the six- cylinder Morris cars introduced this season. Never has a British car been received with a greater future of acclamation than the 15-h.p. six-cylinder Morris Ox- ford

MORE RUBBER.

Many Uses in Car. Building.

AUTOMATIC SIGNAL, at night the plate carries a wink

Proof of Collision. GERMAN'S - INVENTION.

ing red lamp..........

Besides, this signal the speedo- metar is automatically discondec ted and locked to show the speed of the car when the collision o

An ingenious inventor in Ber-curred. lin has devised a mechanism that The invention, of course, is! automatically shows a signal the valueless unless all cars are com moment a car to which it is fitted pelled to carry it. Also it musk hits a pedestrian or another car, be dader police supervision and After the bump the device raises locked by the proper authorities

EASIER RIDING. Detroit, March 14th. If the amount of rubber used. In mo- Although less than six months tor cars can be taken as a crite-ja white plate over the number to prevent unscrupulous use of the old as a model, its rate of produc- rion, to-day's automobiles are plate, and to enable it to be scen device."" and although there are a large were three years ago. Three tion to-day exceeds 450 per week, three times as easy riding as they number of outstanding orders yet times as much rubber is used in to be executed the delivery post their construction. tion is dally improving.

The automobile of 1927 had in The Morris Isis Six, a fine, fast, its makeup from 10 to 15 pounds "big" car with an 18-h.p. engine, of rubber. To-day the averaga presents at £385 truly remarkable ear contains from 40 to 60 pounds value.

car to

This rubber is contained in about There is nothing that this car 150 pieces fitted on the will not do, and, for comfort, produce easier riding and less vi- speed, and acceleration it com-bration. pares favourably with cara costing far more.

་

.

Four-wheel brakes, shock ab

Other than in tyres and tubes, automobile rubber includes:

Flat-moulded stock for running

Every Morris model is fitted with safety glassa valuable pro boards, floor mats and the like; tective feature in these days of extruded rubber, such as window crowded roads. Chromium plat laces and tubing: wrapped hose ing eases the lot of the owner, as for hydraulic brakes and radiator it is untarnishable and practically connexions; metal-insert rubbe self-cleaning.

for draft shields around pedal points hard rubber for steering sorbers, fall electrical equipment, openings, engine counts and other adjustable controls, cellulose.

wheels and knobs; low cold flow finish, and a host of other fea-rubber for engine mounts and tures all add to the attractiveness spring shackles; abrasion-resist of Morris cars.

ing rubber for spring shackles; There is its low-running cost

Service for Morris Owners,

oilresisting rubber for coupling covers and steering-connexion shown by the fact that a Minor

Bohind them too is the service boots; fabric and rubber composi carrying two people and consi- derable luggage is claimed by the organisation that embraces 1,750 tions for top materials, body owner to have performed the jour-dealers, all of whom are pledged shims and check straps; moulded ney to the Riviera and back at the to give the finest possible service goode for spring and door bum- total cost of £3 14s. for petrol and and to provide it, moreover,

standardised charges.

oil.

Then there is not the garage problem that there is with larger

cars.

at

pers; sponge rubber for arm rests and ventilator seals, and cements Then, to help Morris owners to for upholstery and mats. get the best out of their motoring. a monthly journal, the

Morris

Many of these articles are made It is a fascinating little ear to Owner, is produced-an attractive, from "reclaim" rubber which is drive, and it is, withal, unfailing-brightly written, and extra-in some instances more valuable, ly reliable.

ordinarily interesting magazine. than ordinary rubber Since it was introduced a year There is, in fact, no phase of go a number of Important niodi-motoring that is not catered for fications have been made to its by the Morris organisation, and construction that render it im- the value of this service is best mune from certain troubles to judged by the way in which the which small cars are supposed to company has gone from success in be subject, and good as it was success, year by year-a triumph when it was first put out it is row of British industry. vastly better.

These points, together with its remarkably low initial cost of £140 for a saloon model, mean that there is a future popularity for the Morrir Minor, which in its own field may soon equal that of the Cowleys, which are so numerous on the roads, to-day.

The Latest Improvements,

The Morris Cowley-the car that made the roads of England British-has for this season also. been greatly improved. The body- work is more comfortable, the brakes more powerful, steering

Abundant

Power-Size-- Beauty

DYNAMIC NEW

ERSKINE

CREATED AND BUILT BY STUDEBAKER

MORE POWER to weight than any other car in its class | More size, more comfort, more style than

Its low price ever purchased before. 114-inch wheel- base, 70-horsepower Studebaker-built engine, power- conserving silencer, new duo-servo braking, Timken

bearings at 12 vital points-specifica- tions of this Dynamic New Erskine demonstrate Studebaker's facilities for giving out-standing value and its 78-year policy of building upstand- ing quality.

FOR SAFETY'S SAKE.

The New York assembly re pro- cently passed a bill which vides that if a person is twice con- The race between demand and victed for driving an automobile output at the moment is a clear while intoxicated, and if, on each testimony to the increasing popu- occasion, persons have been in- larity of the Morris cars gener-jured, his license can never

restored.. ally.

The

be

THE 1930" SUCCESSES I

B. S. A.

in the

Victory Cup Trial

WON

THREE CUPS

AND 2 GOLD MEDALS

also in the

Colmore Cup Trial

WON

CRANMORE TROPHY

AND 3. GOLD

MEDALS

(Including 1 Gold Medal for 3 Wheeler) These paint farther to the Trath of

"Lead the Way on a B.S.A.”.

The SINCERE Co., Ltd.

Ford

Ideal Car for

Sale Agents.

for Spring

Spring! The season for excursions and picnics! The Ford Open Car is the ideal car for such outings. It takes you wherever your destination is in comfort and in quick time.

It is a car for the modern youth.

It is more than smart and good-looking-it is it is built for an economical car to drive. service.

In other words, when you buy a New Ford, you are making an INVESTMENT IN RELIABILITY that will save you many dollars a year in repair

bills.

Ford Car Production Third of U.S. Total-Nearly every third passenger car, truck and taxicab produced in': the United States last year was a Ford. The industry as whole produced 6,358,981 units, in 1829, according th official figures compiled by the United States Chamber of Commerce. Ford production in the United States was 1,709,045 cars and trucks.

Prices from H.K. $3,495 to H.K. §4,380

THE HONG KONG HOTEL GARAGE

25 Queen's Road Central

Tel. Central 4759:

Authorized Declar

WALLACE HARPER & Co., Ltd.

745, Nathan Road, Mongkok, Kowloon, HONGKONG

FORD MOTOR COMPANY, EXPORTS, INC., SHANGHAI

Use Genuine Ford Parts only, purchased from Authorized Ford Dealers