1930-04-19 — Page 9

THE HONGKONG TELEGRAPH, MOTORING SUPPLEMENT.

NEW FORD PLANT IN ENGLAND.

Largest Motor Car Factory -

World Outside of America.

the

SATURDAY, APRIL 19, 1930.

U.S. Campaign.

DRIVERS BLINDED.

The

been tem-

Thousands upon thousands of of gutters, while the same butid river is navigable by the largest EXHAUST MENACE. piles have been driven since the ing will have approximately ships, and direct communication work began. In one of the three miles of beams in the floor.

between most of the big sources; buildings alone, there are enough. There are many interesting fea- of supply of raw material is of them to reach twelve miles if tures to be observed on other parts obtained. The advantages of the placed end to end, and when the of the site--for, large as the site are equally apparent when it work is completed in the near buildings are, they occupy only a is remembered that a large share future there will be no less than relatively small portion of the of the factory's output will be ex- Police in Detroit (US.A.) have 8,500 all told.

ground. There would, in fact, be ported. Cars or parts can be started a campaign against cars The Ford factories stand on land space to duplicate the entire plant, placed directly on board ship for with smoking exhausta. that was once in the City of and still leave a considerable despatch to all parts of the world. nuisance is prevalent all over London, for when the under- amount of ground for other pur Inland, the new factory will America, but particularly so in ground railways were being made poses.

enjoy equally favourable transport Detroit, where drivers at busy the excavated earth was carried| One example of speedy. and facilities, alther by road or rail. intersections have out to Essex in order to build up eficient work is a 35-foot roadway The factory is close enough to porarily blinded by the clouds of the river bank. These piles reach that has been cut through the London to be able to draw upon the smoke. down below this, and, in conjune- sito, giving direct communication population of the Metropolis for Besides having bad effects, on tion with mile upon mile of rein- potween the factory and the main Its worker, while the big towns the eyes, exhaust fumes forced concrete beams, provide an London road. This road takes in within a few miles of the factory noxious and a menace to health. unshakable foundation for the stride a 360-feet reinforced con- gates will no doubt supply their The campaign has spread to other buildings above.

ereto bridge over Dagenham quota. The influx of 10,000 men-American cities, and drivers who The very large floorspace to be Breach, and another over the main which is the number that will be do not prevent their engines from covered introduces another set of railway line that runs through the employed when the plant is in ejecting smoke will be prohibited striking figures. 38,000 super feet site.

production-vill therefore not from using their cars until the of concrete have to be laid for

create so serious a housing pro- nuisance is obviated. this purpose, and by the use of

blem as would otherwise be the special equipment the contractors

case, although serious, efforts are are covering, the ground at an

already being made by the local extraordinarily rapid pace.

authorities to prepare for the new population that the development cannot fail to bring.

The bridge over the stretch of water known as the Breach is 60- feet wide, and carries the roadway, a footpath, and two sete of rails. The latter run from the railway right into the factory,

are

1

To the ordinary observer, some-countries of the world, for the thing scarcely less than a miracle output of the Ford plant will be appears to have taken place on more than the total production of the site of the new Ford works ears in England at the present in Essex since operations were time. This output will supply, not begun last year.

only the home market, but the In May last, when Mr.. Edsel great demand from overages. It Ford "cut the first sod," this lonely will provide well-pald work for stretch of river bank was little thousands of men, and indirectly but mingled marsh and agricu will mean increased employment in tural land, and the 300 acres of scores of allied trades. the Ford site held little but a The factories will also be of few scattered farm buildings. unusual interest in themselves, Now, the visitor who stands on the both on account of their modern same spot inds himself In the equipment, much of which is middle of a vast ocean of concrete, duplicated nowhere outside the

It is pointed out by the traffic while all around him is a forest Ford organization, and their com-

authorities that besides being

unpleasant, Practically of steal-work-the outline of what pleteness,

every

dangerous and will ultimately be the largest auto-operation from the raw material

smoky exhaust is costly, as it is mobile factory in the Old World. stage to the finishing of the com-

As the buildings are reared, the

an indication that the motor is not It is difficult to believe that this plete car will be carried out in size of the plant will, of course. At the end of last year, when

getting the full use of the petrol, change has been effected in a few the blast furnances, foundries, become more strikingly apparent. the erection of the steel-work was The New Ford Factory cannot or else is burning oil unduly. The months-still more when

and one manufacturing

assembly In addition to subsidary buildings, on the point of beginning, over 700 fail to have a marked influence on condition, in some cases, can be remembers that this wide stretch shops,

such as the office block, the power men were employed by the various industrial progress in the British rectified by small adjustments to of concrete floor stands upon a To watch A factory of these house, and so on, there are three contractors, and the number has Isles. Other British Industries the valves and wonderful network of founda-dimensions rising on what was main buildings-the assembly increased very greatly since work will immediately benefit, for the though, in many instances, it is tions, the most ambitious project formerly neglected land abounds shop, the manufacturing shop and began on the buildings. Most of huge output at Dagenham will necessary to fit new piston rings of its kind ever undertaken in the with interest, even for the visitor the foundry. The first and second the men are local, and as far as create a big new demand for raw and even to rebore the cylinders. British Isles. At the present rate who knows little of the problems of these will have an area of 1,000 possible preference has been given materials--notably coal, iron and of progress the new factory will involved. Practically everything ft. by 300 ft. each, while the to those who were without jobs, steel. A large part of the produc- be producing cars in two years is being done on a gigantic scale, foundry will measure 1.220 ft. by all men being engaged through the tion will be sent abroad represent time, and employing thousands of and the engineers talk of thou-300 ft.

local Employment Bureau.

ing a notable addition to the sands where ordinarily they would

More than 10,000 tons of British When it is finished, the new export trade of England. Increase calculate in hundreds.

steelwork will be erected in these plant will be admirably situated employment for many thousands of three shops. In one of the build for production on the big scala men will follow the beginning of ings alone there will be 4% miles that is planned. This part of the operations.

men.

There are many reasons why the new Ford factory is of more than

Not the least interesting feature usual interest to the average man, of the plant is one that most people It represents, beyond question, the will never see the foundations. most important industrial develop. The factory buildings themselves, ment that has occurred in England which will lie one behind the other during recent years. At one on the bank of the Thames, really bound, it will place Great Britain stand on gigantic piles, each one in a position of supremacy among of reinforced concrete, and higher

automobila manufacturing than the average house.

the

The NEW

The

Silvertown Tyre

Balloon That

extra

heavy

Gives

More Miles

and

BETTER SERVICE

ALL SIZES IN STOCK

Next time TRY GOODRICH !

Sole Agents for Hongkang and South China

THE CHINA MOTOR SUPPLY CO.

28-28A, Des Voeux Road, Central.

Telephone C. 1558.

Branch Office:-486 Yat Tak Road, Canton.

"There is enough Thrift in me”—

FOR ALL CLASSES OF

MOTOR

INSURANCE

WRITE FOR

OUR PROSPECTUS

Carburettor China Underwriters,

The cases are highly noxious, and have been the cause of death to many motorists who have run engines in garages with the doors and windows shut.

A campaign has been waged in London for a long time against the exhaust nuisance.

Ltd.

HEAD OFFICE Hongkong Bank Building, "

da Des Voeux Road Central. Tel. 0, 1191-22,

Said one of Hongkong's most prominent professional men, "to appreciate the economical upkeep of the New Ford,

her Model "A" Ford. I don't see why I'm going to give my other car to my wife and use anyone could want a better car-it has, power-speed-pickup-is a little beauty-and my wife gets better than 20 miles per gallon out of it."

THE "1930

SUCCESSES!

B. S. A.

in the

Victory Cup Trial

WON

THREE CUPS

AND 2 GOLD MEDALS

also in the

Colmore Cup Trial

WON

CRANMORE TROPHY

AND 3 COLD

MEDALS

(Including 1 Gold Medal for 3 Wheeler.)

These point further to the Truth of

"Lead the Way on a¶B.S.A.”

The SINCERE Co., Ltd.

Sole Agents.

A beautiful coach job

One of the very latest Ford body types-the Three-Window Fordor Sedan finished in a variety of attractive colors and richly appointed throughout. Deeply cushioned front and rear sents are made in the fashionable lounge type. Driver's seat is adjustable.

A WOMAN'S VIEW POINT :

When she buys a car, it isn't for the same reasons as a man. But, she gives that car just as severe a test before she accepts it. She won't mutter about carburetors or magnetos. But she lifts the hood just the same, and probably draws a conclusion that would startle us men, if we knew the full reasoning of it. She doesn't poke the cushioned seats, or jump on the running board and sway the body on its springs. She doesn't push back her hat and say:

that's a nice paint job."

But somehow she manages to test the driving seat for leg-room and to think of the passengers as

Ford

well. Apparently she examines nothing. Truly, she tests everything, and not the least test is when she asks what her friends are going to think of it. Take a car any modern woman has selected. You'll find that she has chosen a car that is not only handsome, but well made mechanically.

Take a New Ford for instance. And see how many of them are driven by women. Don't just ask her why she chose the New Ford. But go and try one for yourself. Consult our dealers. He will only be too glad to take you for a ride and demonstrate all the features of the New Ford to you.

Extract from a latter received by the Shanghai Ford Dealer

"Before going any further, I would like to say that, though I took the car all over western Europe and spent most of my time on the mountain roads of Switzerland, the little bus did everything that anything on four wheels could be expected to do and a lot of things at which larger and more expensive cars jibbed. Needless to say, I am a confirmed and enthusiaste Ford jan.

AUTHORIZED DEALERS:

WALLACE HARPER & CO., LTD.

745, NATHAN ROAD, MONGKOK,

KOWLOON, HONGKONG

Telephone K. 566.

FORD MOTOR COMPANY EXPORTS INC..

SHANGHAI,

Use Genuine Ford Parts only, purchased from Authorized Ford Dealers.