1929-04-27 — Page 15

THE HONGKONG TELEGRAPH, MOTORING SUPPLEMENT. SATURDAY, APRIL 27, 1929.

CHRYSLER HISTORY. latest summary made by J. Wtles of renting cars. dawood

Humble Origin. Renting of motor cars is one of the oldest customs in the auto- mobile Industry. Insurance of it are traconble as far back as 1905. It grew steadily na mora and more: persons learned of its advantages and took the opportunity to hire

carry

A large assortment samples and to save himself an appreciable amount of physical drudgery. It enabled the general public to go where and when it wished-in Individual transporta- tion,

Frazer, Chrysler sales manager, on Saunders and proved to be the shows that 500 nationally known sood from which grow to-day's American business organizations great "Drive Yourself” system. have Chryslerized their motor car flects. The same car; in the last few years, has also become one of the leading care in the garages of renting companies.

Chrysler's popularity among fleet-buyers is attributed to fta exceptional adaptability for their

A༔

Many Problems,

AT BROOKLANDS,

Studebakers and Erskines.

FAVOURABLE SHOWING.

The

The now-business encountered many problems. It attracted the attention of automobile thieves, hootleggers, wreckers, speed fiends

London, Mar. 10. and other classes of objectionable

But experience showed motor speedway, was the scene Brooklands, famous British machines, both for business and needs. Characteristics for which the way to deal with all difficulties of a series of trials recently to

drivers, the Chrysler is especially noted and, ultimately, the present high demonstrate the high speed re- pleasure..

obvious. quick getaway, rapid acceleration, y successful and rapidly develop liability and endurance of Studo- The advantages wore The Idea enabled a salesman, for easy handling in traffic and parking system was evolved. instance, to make more calls, to ing, reliable braking ability and To-day, tourists, travelling and baker and Erskine cars.

of economical operation-have led to local salesmen, professional men, tests were made with strictly rapidly increasing use by concerns real estate brokers, representa-stock model inclosed care and cara tives of public service companies amateur drivers, and were held operating large floots of which must meet the rigorous dein fact people in every walk of under oficial observance of the mands of salesmen and others who life-aso the system as regular Royal Automobile Club.

In the rat test run an Erskine patrone, travel constantly.

Traditions of the "Drive Your- in this development of motor-Six Sodan travelled 500 miles at self" renting business traces Ita ing, Chrysler has also established an average speed of 68.8 miles por a lender. More than hour, or 600 miles in less than 612 origin to à casual borrowing of an itself as automoblie a dozen or more years 8,100. Chrylers are in use by rent minutes. An owner driver was at ago by an acquaintance from Joe ing companies, in numbers rang the wheel of the Erskine during Saunders, then an Omaha real ing from one to 900. The lattor the entire run. Merit Special Attention.

estate dealer. When occasion ro-represents the number used by Chrysler oficials have given quired a second application in one the Saunders Drive-Yourself sya, especial attention to the develop day, It is said that the borrower tem, now the largest concern of for the ac-its kind in the world. With, 89 ment of these two branches of offered to pay present automobile practice. In commodation.

suggestion branches GO cilles-from. both Gelds their cars have enjoy- was courteously declined. But Washington, D. C. to Denver, and of the possibili- from Milwaukee, to Mobile, Ala. -ita Cars are driven nearly 20,000,000 miles annually by hun- dreds of thousands of drivers during every possible condition of woathor and roadways,

Out of this early custom have grown two important commercial uses of the automobile of to-day --flect-ownership and the "Drive- Yourself" renting system.

ed an exceptional demand.

The an

· Idea

CLIMBING UPWARD.

The

NEW PASSENGER CARS REGISTERED EACH MONTH

THOUSAND

Look at this diagram and you have a picture of the automoblio industry at a glance. It is a pic- ture of passenger car registration for the last three years prepared by the statistical department of the Cleveland Trust Company and printed in a recent business bul- .140 letin of this firm.

180

140

120

Ford and General Motora pro- duction are separated from the others and compared individually with the rest of the industry. The result is enlightening.

100

An

rin

40

Perhaps the most interesting feature of this diagram is the re- velation how first Ford and Gon- eral: Motors practically controlled the trend of automotive registra- tion. In 1926, as Ford wont Bo went the industry. Since then, an General Motors went so went the

industry,

Now the upward direction of the Ford registration curve points to a great cliange in 1920. What will happen between Ford and

30

1926 1

FORD

KENERAL MOTOR S

ALL OTHER Meter pan g

לײַען

1928

General Motors is only conjecture based on hope or fear, dependent ou one's viewpoint.

But the positive sign da A quicker climb to a higher registra

ion peak in 1920 than has ever been reached, before.

Jn

Million Dollars a Year. Joo Saunders, Vice-President of the system, in a letter to the Chrysler Sales Corporation, says: "The fact that we have purchased during the past year one million dollars worth of Chryslers, that we use more Chryslers than any other make, and that we are con- tinuously adding more Chryslers than all other makes combined, should be complete evidence that we believe Chrysler delivers the most antiafactory and economien transportation.

"Our accurate and standardized cost accounting methods have ro- flected 11 per cent greater mile- age par gallon of fuel for chrys- lers, and also a reduction in maintenance cost. Our CUA- tomers, as well as we, are highly plensed with the beauty, per- formance, ense of handling and riding, dependability, safety and long life of Chrysler. In fact, in our business, the economy of operation would be of no avail without sustained popularity of the car with the general public.

The following day the second trial was held with a fully-equip ped Studebaker Dictator Sedan which covered 500.3 miles at an average speed of 60.4 miles por hour, equivalent to 500 miles in 497 minutes.

A Studebaker President Eight Sedan, fully equipped, was select- ed for the third test. The Preal- dent travelled 503 milos at an average speed of 71.2 miles per hour. The test was completed on a wet track in blinding rain.

The British trials are all the more remarkable since each was made with an inclosed model. They are but a fow of many bril- liant performance achievements made by Studebaker cars in the. last year,

As a result of the great per- formance achievements of Stude- baker 'cars Studebaker now holds every official American record for fully equipped stock cars, 11 world, 23 International and official Australian records speed and endurance...

CLEAN COOLING

SYSTEM.

Radiator Flushing.

W

NASH

"400"

AUTOMOBILA

́HEREVER smart crowds

gather you will find the

Nash “400”. Be sure to see the ‹ new Nash at the Motor Show.

48

for

Talaphosa C,1474.

Flushing the radinfor at regular intervals is a valuable and fre- quently overlooked item of car care which the owner should undertake. Any car will be the better for a cooling system washed elean of impurities..

The Special Six Sedan, WONG SIU WOON,

Bole Agents for Hongkong and South China: . 21, Pottinger Strast, SERVICE STATION=76. Das Vœux Road Contrat.—Telophons C.864.

The New Ford Phaeton

Ford

Features of the New Ford Car

Beautiful low lines

Choice of Colours

55-65 miles per hour

40 horse-power engine

Remarkable acceleration

司公限有份股所马交市金海上 THE SHANGHAI GOLD STOCK EXCHANGE LTD

Hongkong Price: HK. $1,400.00 (including Bumpers and 'Extra Tire.)

Smoothness at all speeds

Silent, Mechanical, Tinternal-expanding six brake system, with all six brakes fully enclosed.

Houdaille hydraulic shock absorbers, Triplex Shatter-proof Windshield Glass Economy of Operation.

RELIABILITY AND LONG LIFE

You will find the new Fordfa comfortable easy- riding car. For dignified transportation, the Phaeton meets all personal and practical requirements.

Ford Motor Company Exports Inc.

SHANGHAI.

Authorized Dealers-

WALLACE HARPER & CO., LTD., 745, Nathan Road, Mongkok, “KOWLOON, HONGKONG,

Telephone K. 566.

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