1929-02-02 — Page 15

THE HONGKONG TELEGRAPH. MOTORING SUPPLEMENT. SATURDAY, FEBRUARY 2, 1929.

AMERICAN COMPETITION DURING 1928.

A Review of the Activities of Leading Makers.

..

GIANT MERGERS RECORDED.

[Special Report to the Hongkong Telegraph.]

To an average, demand

Despite these mergere, however, thoso still left out continue to show their independence by the introduction of new models of far more ambitious scope than hus, ever been shown before. Perhaps the most striking example is that of Marmon, which has Justi announced its intention to Intro- duce oarly next spring a new eight- cylinder automobile, with all "modern improvements," for less: than $1,000. The car is to be named the Roosevelt,

In addition, Reo has come out with the "Mate" to the "Flying Cloud," Auburn with a new six for The year 1928 will be known 'inf fgnition, that Dodge' dropped the duction.

$995, while we shall be introduced future history as the merger year four for the sig, that Duesenberg of 7,000 of his ears a day, he has to at least two more entirely new. in the automobile Industry.

came out with a brand-new worked up his production until automobiles at the New York show. Yet, outstanding as this develop straight eight of 265 horsepower, now he is putting out 6,500 a day! In the face of this two cars have ment ; it isn't alone in impor that Velle definitely went over to and soon will pass the daily dropped by the wayside in 1928. tance among the achievements off aviation, that Auburn brought out demand for his product. In order Velle discontinued automotive pro- this great field. For close behind a six below the $1,000 mark and to break even, it is said, he has to duction for aviation, for which he come such significant factors of that another European automobile, produce and sell 5,000 Model A's has developed a motor that gives

the Lancin, came over for Ameri- daily. LA new high record in auto- can production to keep the Rolls-

him greater premise than he had motive production.

Royce company.

from his cars. Falcon-Knight is the short-lived product of Willys- Knight that has gone into the limbo of the past.

1928 as:

six,

2. The new Chevrolet marking the departure of General Motors from the four-cylinder field,

Decline of the Smaller Car.

5. Tendency of small cars

become larger.

G. Great expansion of export trade.

8. Use of high-grade features

in low-price cars.

Mergers Still Mystify. Some authorities believe that It was Ford's and Chevrolet's maes production that forced the morgera we have witnessed in the past year.

NOT SO MERRY.

It's and that the dullness, The voidness and nuliness.

Of calendar makers

brought this to pass;

has

They've sunk in my vision

To things of derision Because wo get only two days

at Xmas.

It's sad-I repeat it And will not delete it

That leap year is not under

better restraint;

Its method of leaping Is scarcely in keeping -

With Time's gentle creeping.

No! I'll say it ain't.

This leap le so spiteful-- For vialons delightful

Of touring at Xmas—which

often we've known-

Are marred by just one day

い

A humorless Monday--

Which fetters and shackles us.

hird to the town.

So we who've been dreaming of far beaches creaming.

With breakers; or hills; or the]

far, rolling plains. Will gaze with regrets At our gas-cating pete-

Then lock up the garage and--

back to the chains.

But those whom good fortuno Fraes, lock their front doors,

tune

Up and glide off wearing

smiles bright and glad; While we-the poor

plugs

wage

Stay, feeling like caged bugs--

Ah! As I believe I remarked-

'' it IS sad.-(Sydney Sun).

would be about 20 per cent. aboveARROL-JOHNSTON, the 1927 export trade.

{

One of the noticeable tendencies

radical departure Buick made from car registration in the United the conventional style of body, last

23/70 Arrol-Aster Eight" Coachbuilt Saloon, with the famous single aleave valve engine of revolutionary design.

1926 No More Record Year,

As a result of all this 1928, will

Make Room for Third Cor. 3. Return' of Ford to mass proj be remembered as the record year duction.

of all, even surpassing 1926 in all These may be traced partly to this,| Competition has grown parti- Introduction of at least threej its glory.

but many other perhaps more imcularly keen, yet the field has ex-in automotive design was the A Scottish Car for the new cara and promise of more byj In 1926, production took the high portant factors led to morging of panded considerably. Passenger

Duke. the first of the year.

peak of more than 4,500,000 pas- the large automotive firms, senger cars and trucks. But this The first great step in this direc-1States is expected to pass the summer. The rounded, wider type His Grace. the Duke of Montrose, year's production up to Dec. 1 tion was the merger of Chrysler 26,000,000 mark by Jan, 1, while of body is still experimental. It C.B., G.V.O. who opened the to passes the mark set in the first 11 and Dodge, involving, perhaps half motorists are making room for a is, however, established that auto- Scottish Motor Show recently, has

months of 1926 and needs a pron billion dollars. Later on in the third car in their garages. Of the mobile passengers need more room placed an order with The Arrol the duction of less than 140,000 cars your came the wedding of Pierce-80 per cent. of American familles for their comfort and that the only Johnston & Aster Engineering to pass the full previous record. Arrow and Studebaker, and only that own automobiles, nearly 16 way to afford this is to widen the Company, Ltd., Dumfries, for a 7. Introduction of an eight- This is certain, for Chevrolet alone Intely we have heard of the merger per cent. own two cars, while half body. cylinder automobile in the price is going full blast at a rate of pro- of Hupmobile and Chandler. of these make room for throe.

Pioneer in Safety & Comfort. feld below $1,000.

duction exceeding 5,000 a day, Several parts manufacturora. The export field has opened up

The now Chevrolet marks a turn- also have joined forces, while the for the American manufacturer rounded body is second to its miore Buick'a innovation of the wider, ing point in automotive history, two great trade organizations-mucli more widely than ever. In famous mechanical 9. Innovation of a radically It puts General Motors, greatest Motor and Accessory Manufac-1927, shipments of automobiles when it introduced the four-wheel departure, new type of body by Buick. producer of automobiles in the turers' Association and the Auto- and related parts abroad were

10. Appointment of a "czar"! world.

motive Equipment Association-valued at a total of $405,000,000. follow this new trend as they did brakes. Perhaps others will for the rubber Industry,

Besides these developments that cylinder field by so great a margin

The narrowing of the four now are one,

The first 10 months of 1928, how-the earlier one. What all this means and whatever, surpBas thin full-year murk 1928 as an important year in as Chevrolet has left is even the mergers are leading to are amount by more than $34,000,000. Į And perhaps those who will automotive industry, there are further threatened by the questions that still puzzle, indepen- With a monthly average of more make the first step toward this other factors only second in impor- tance to them. For example, we encroachment of the six into the donts in the automotive field. And than $14,000,000 in automotive change will be the manufacturers it is yet too close to their con-exports for 1928, therefore, we may of low-priced cars. For it is they might remember that Nash Intro- price class of the 'feur. duced his "400" series and dual Despite this threat, however, summation to make any sort of expect the year's total to approach who have succeeded in introducing MODERN

Ford is steadily increasing his pro guess or prediction.

Ja value of $530,000,000, which fearly all the major improvements we saw heretofore only on the more costly products. no longer bars one from the advan tages of the air cleaner, fuel Alter and oil strainer, the thermostatic control and many other refine- ments for easier and more con fortable driving. In fact, it in- cludes such better factors as the movable, front sent, the fuel pump, the one-button control, chromiuni plating, shatterproof glass and so

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OUR strictly stock model Studebaker All six of the official engine seals placed President Eights, under supervision of the American Automobile Asso- ciation, proved world record speed and endurance in this unequaled 30,000-mile test run. Not one drop of lubricant was added to their ball bearing spring shackles!

A short trial run today will tell you why The Studebaker President outsold every other eight cylinder car in the world within six months after its introduction. Studebaker's Four Lines Studeinket builds four grea: Iines of cats-The President Fight ($0,000 miles in 26,526 minutes); The Commander 123,000 miler in 22,968 minutes); The Chen(5000 miles in 4731 minutes); The Briline (100 miles in 921 miniser). Each is forbereder 12mnath guarantee. Prices range from H.K. $2,320 to $6,140.)

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In the tyre industry, business has been just as remarkable as in the automotive field. But perhaps the most significant development for 1928 was the appointment of Lincoln C. Andrews, former federal prohibition commissioner, as "czar" of the rubber industry, and the formation under him of the American Rubber Institute.

This development rounds up a year of achievement that puts the automotive Industry and its allied field of rubber far in the van of American manufacture.

NOTICE.

HONGKONG AUTOMOBILE

ASSOCIATION,

A Leetuire will be given at the Institution of Engineers and Ship- builders on Tuesdný, February 5th, at 5.30 p.m. sharp, by Mr. Lewis A. Parker, M.I. Mech. E.,. M. I. MAR. E., on the subject of

"The Lubrication of Motor Car Engines."

This Lecture is open to all Mem- hers of this Association.

G. E. S. UPSDELL

Han. Secretary.

EMPLOY MANY WORKERS. cut to its 4,000,000 workers more The automobile industry pays

than $550,000,000 annually.

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