THE HONGKONG TELEGRAPH, MOTORING SUPPLEMENT.
SATURDAY, MAY
1928.
STYLED for BOULEVARDS
..POWERED for TRAILS
JOU must make your own tests to fully ap- eager acceleration. Advanced engineering en- preciate the6-cylinder capabilities of Stude- ables Studebaker co offer greater economy of baker's new Erskine Six Tourer. In official petrol and lubricant combined with greater tests, sedans and coupes of this new Erskine ability. Balloon tyres and shock absorbers Six-averaged more than 34 miles per hour forgive luxurious riding comfort. 24 continuous hours!
..
The more powerful 6-cylinder engine in Stude- baker's new Erskine Six langhs at hills and heavy going. Abundant power permits smooth top gear performance in congested traffic-
See this low swung five seater body, with its gay cellulose colours, band polished to perfection. The more you know of automobiles, the more you will thrill to this new Erskine Six Tourer, Judge this Studebaker value here today.
THE HONGKONG HOTEL GARAGE. (TRE HONUxOno & Smanana HOTELS, Lra. BHOWROOM.-25 Queen's Road Contral.
Telephone, Central 4759,
STUDEBAKER'S.
DH
ERSKINE SIX
Measure Value
by the New
Chrysler 52
The New Chrysler "52" owner best knows the ut most in motor car value- judged by performance, comfort and luxury.
For he has daily experience of its smooth, unfailing speed and typical Chrysler accel eration and low fuel con sumption.
He rides in substantial wood and steel bodies of full size for adult passengers, on saddle spring seat cushions.
A.
His Chrysler "52" has richer fittings and equipment, up- holstery of finer texture and colour harmonies so much more striking..
Let the New Chrysler "52" be your measure of value in this price field. Inspect care- fully its body features. Then test its performance by actual riding and driving. You, too, will then choose the New Chrysler "52.”
A LUNG & CO.
Sole Agents
19, Queen's Road, C.
MANY CROSSING BRIDGE.
BIG INVESTMENT.
Phone C.1219.
NEARS COMPLETION.
The Mersey traffic tunnel, cost- About 90,000 persons daily travel" In New York stato alone, It is over the Delaware Iliver Bridge to expected that the amount of money lng nearly £6,000,000, running un Camden, N. J. in commuting be invested in automobiles by the der the River Mersey, between tween Philadelphia and New end of 1928 will run close to Liverpool and Birkenhead, Eng-
$1,800,000,000.
land, is hear completion. Jersey points.
MORRIS HOLDS FINE EXPORT POSITION.
Car Is Qualified to Meet Overseas Needs
[By James Horace Whatnall.]
London.
During the past 12 months OF. 80 the British car has had some considerable boosting all in the export field. It began with the diatribes .of the Prime Minister of Australia when he was in London for the "
Since then Imperial Conference.
we have sent an official motor dele- gation around the world, and every- body who is anybody (and other- wise) in the motor world has seem- ed anxious to push forward the good work.
#
But when the tumult dies, when the captains of commerce and the kings of industry have departed to their several castles, we are left still with the very pertinacious fact: that when it comes to selling cars in the world's markets the thing that matters first and last, the factor in the game that transcends every other in importance, is the car it- self. Other considerations have their due and expected trading mar- gins, prompt and well-packed ship ments, factory support in the mat- ter of service, will jump to the eye of my rendera. All these things are Important and even vital. But before they can come into action, before their influence can be thrown into the campaign, the car itself must be suitable, must represent value, and must appeal to the user.
1 MARET
Propaganda.
NEW STYLE OF CITY.
Product of Motor Car. Age.
New York, March 27-Safety- First Town"
Sounds like something out of Allee In Wonderland or the Oz 'Yet, if the hooks, doesn't it? plans of the City Housing Corpora- tion of New York materialize, Safety First Town will be as real a community as Montclair or the Oranges.
Plan and typical corner of Radburn, N, J., product of the auto age, are shown here. In Inset is sketch of Alcxander M. Bing, head of the corporation building this "Safety-First Town"
from which will run a path leading says Bing. Each group will have directly to a parkway,
ita school, playgrounds, tenniè
Seventeen miles and a half from New York by the Erle Railroad, bordering on the Saddle river, lios the thousand-acre site of Radburn, For many years it has been my New Jersey, the safety-first town Planned after privilege to take a fairly promin of the future. ent part in advertising the merits lengthy study and consultation by of British cars in the Overacas Henry Wright and Clarence S. markets. Every honest form, of Stein, it is a true off-spring of the propaganda was turned to account, auto age-designed to face the and every encouragement and aup-over-present traffic problem in a port given to those members the manner that will give satisfaction British motor Industry and com- to pedestrians and motorista alike.. merce who kept the export trade ball
Ground has been acquired at.a in play.
cost of $2,000,000 and, when com- Looking back, I am afraid we pleted, the new town will re- pursued not a few red herrings in present an investment of more our zeal. In the early days we than $50,000,000. It will accom- were induced by Overseas critics to modate a population of 25,000. digress into the controversial alde Some of the greatest leaders in No more sending Johnny off to courts, community rooms and local issues of advertising, sales and ser- social and financial circles are school with the wonder, as to shopping district. In this way the vice,, when we should have concern-backing this project
Among whether he will come home safe practical, cultural and social life trated
Our efforts
car them are John D. Rockefeller, Jr., and sound or in a clanging ambu- of these six hundred families will Production. You cannot build Anne Morgan, Felix Warburg, lance. The Johnnies of Radburn centre about the central park upa colossus of sales, ser-Ogden L. Mills and Mrs. George can go a half-mile along paths and space.
without crossing a parkwaya
Prospecting and surveying have vico and propaganda
Gordon Battle.
Istreet.
already begun on the site of this In the afternoon, instead of Utopian project. The laying out of fof highways and the building is to playing ball under the nose according Alexander M. Bing, president of thundering trucks and speeding scheduled to begin early in May. the City Housing Corporation, roadsters, they can amuse them-Although a definite date for com oach, highway, path, street and selven as energetically as they pletion cannot be given, it is likely parkway will have. Its special use. please in the community parkway, that several hundred houses will The highways will provide for whare playgrounds and tean be ready for occupancy the early through traffic and give access to courts are located far from the part of 1929. short side-streets with blind enda host of the motor horn. on which the majority of the houses will be located.
од
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car that is not suitable for its in tended market. It is a mistake to assume that other people have doné so, It is a fallacy which atill afflicts many people in high places In the industry.
We must here and now, however, acquit Mr, W. R. Morris of any sus- picion of labouring under this de- lusion. I am certain that the Morris is the best job, English or Continental, offered to-day to fill the big and increasing Overseas de- mand for a cheap economical light
car.
A Simple Solution.
No Crossing of Streets. In Radburn,
Entire Communities.
•
If Bing's dream materializes as
he expects it to, Radburn folk may be known for a while as Homes for six hundred families almost a separate race-the only Each of these houses will be a
the automobilo two-faced affair, so to speak-will be grouped around these park-people in the world who have no facing the street on one side and ways, which will be half a mile cause to curse on the ather an individual garden long and the width of a city block, when they are walking,
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Its secret is not very profound. Success has come from a diligent from abroad are so many and varied pursuit of the obvious, starting that it is impossible to build a car with some really courageous pioneer to fill general requirements. That work when the light car was strug impression to my mind is the re- gling for recognition as a typo. Mr.sult of superficial listening-of pay- W. R. Morris has seen the situationing head to over-many distant steadily, and seen it whole.
drums. Personal investigation will
A Brighter Outlook.
He is now producing a car of soon sort the grain of honest com- appealing type and of sound dement from the chaff of perverse sign, but his great latter-day critician, and after that the trained achievement is his mastery of the and, competent mind will rapidly problem of production. It is one arrive at the lowest common mul- thing to push a niass of material tiple or the highest common factors through a factory in the cheapest of all the propositions presented to way, to turn out something in the him. semblance of a car. It is quite another thing to reconcile the famous British virtues of mechani- Let us hope that developments cal niceness and probity with the will not be unduly delayed. I never hazards of mass production, to pre-felt so confident of the future of the serve engineering excellence and British motor export trade as when' sound finish while cimploying the I heard that Mr. W. R. Morris was business. economies of large scale manufac-going to Aŭstralia on ture. This Is the Morris way. You can be sure that when Mr. W.
R. Morris roes anywhere on busi Damaging Carelessness.
ness there will be something doing. Careless adoption of the former And what he will bring back methods by other concerns has al-from his journeyings will not only ready done harm to the cause of add to the Morris prestige. He British motor cars abroad. Over exerts no large an fufluence to-day a year ago ominous rumblings came that his fortunes for good or ill in to my ears from Austrails and In- the export markets, are bound to dia. Now a little storm of com- have direct repercussions, on the plaint appears to have broken in whole British motor industry. He Australia. One must hope that it is in that sense the best and most will quickly subside. I believe that valuable ambassador that, the in- it will. I am confident that the dustry could desire. prestige of British cars is sufficient-
ly firm and resistant to be able to
hold in check the present criticisms,
but we must heed the warning. We COMING BOOM IN MOTORING. must be careful to take no more liberties with what I may term the "Rolls-Royce" atmosphere--the per- At the monthly Executive Com- sistent tradition that Great Britain mittes of the Automobile Associa makes the best cars in the world, on held on Tuesday, March 20th, the tradition that to my mind was 3699 new members were elected, the salvation of the British motoralf of whom had applied for mem industry when, after the war, with
warnout plant, with shaglete modela, bership during the preceding, four and having lost four years ro weeks. The number of new mem- search and experimental work, our bera elected for the corresponding Industry set out to recapture a porlad last year was 2850. This. share of the world's markete
increase, so early to the year, in- dicates the continued popularity of the A.A which now has a total "individual membership of over 355,000-aldo, that the ranks of British Motorists will be con- aiderably reinforced during the coming season.
I am sure that such confidence may be reposed in the Morris or: ganization.
It is sometimes pointed out by -aggrieved makers that the demands
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PACKARD SINGLE SIX MOTOR CARRIAGES.
20,40 HP. R.A.C. Rating-block test actually develops more than 80 H.P.-288.60 cubic inches piston displace. meat.
Phaeton
Sedan
Coupe
Convertible Coupe ..2-seater
# Model 623-Single Six-133-inch wheelbase.
Model 626-Slogie Blx-128-inch wheelbase. Runabout
.2-seater
G$2,695
.5-seater
G$2,605
.5-seater
G$2,805
.2-seater
G$2,870
****. G$2,945
Runabout
2-seater
G$2,815
Phaeton
.5-senter
G$2,815
Touring
7-scater
G$2,915
Coupe
..4-seater
G93,220
Club Sedan
.b.seator
G$3,220
Sedin
..7-aentor
GF8,235
Sedan Limousine...7-seater
G$3,330
PACKARD CUSTOM EIGHT MOTOR CARRIAGES
39.20 HP. R.A.Ç. Bating-block test actually develops more than 105 HP-384.80 cubic inches piston dlepi-co-. ment
Model 445-Straight Eight-148-inch wheelbase.
Runabout
Phaeton
Taurag
Coupe *****
Convertible Coupe
Coupe
Club Sedan
Sedan
Usenter
7-senter
Sedan Limousine...7-senter
G$4,365
G$4,865
C$4486
G$4,170
G$4,870
G$5,076
G$5,076
G$5,075
G$5,175
The above prices are for delivery in Hongkong or Kowloon. All prices and specifications subject to change without notice.
The Dragon Motor Car Co., Ltd.
Telephone Central 1246 or 1247. WONG NRI CHUNg Road, Happy Valley.
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