ELITE STYLES
S
WINTER
We are now holding our special Winter Sale for
TWO WEEKS ONLY
ALL STOCK (including new goods just arrived)
at BED-ROCK PRICES
Latest Flowers, Fancy Goods and WHITE FELT HATS.
Note the address:-
A. P. C. BUILDING.
HOT BATHS ARE ALWAYS
READY
Morning-Noon-or Night,
IF YOU USE A
GAS WATER HEATER
HONGKONG & CHINA GAS CO., LTD.
Genasco
ROLL ROOFING
MEDIUM ORE SQUARI
Genasco
SMOOTH SURFACE ROOFING
BOTH SIDES
TUNIDAD LAKE ASPHALT DEPTIT
THE BARBER ASPHALT
› IHAUSTIONE IDE LADE MICI
COMPANY
PHELABELSKI
ÜBE NO HOOKS STAND ON END
Lowey from
heat
Donctpa
Play Safe PUT
C
UT on a roofing that LASTS--that will STAY water-proof and storm-tight.
The protection of your " buildings against weather- the comfort and security of interiors-demand it.
Genascó Roll Roofing- smooth or slate-surfaced--- gives you a low-cost, easily- laid, weather-proof roof that will last a lifetime.
Enquiries to
THE HONGKONG TELEGRAPH, TUESDAY, JANUARY 31, *1928.
ENGLISH WORDS IN FRENCH.
M. BOUDAY RAISES CRY OF ALARM.
RUBBER OUTLOOK.
OPTIMISTIC COMMENT IN
LONDON.
London, Janą 20. The rubber, shara marketin
lowed by an """ instead. Moro- over, the "a" is not understood to add any indication of the pos- scasivo cose. It is generally ac copted as merely making the French word into an English one. You can, of course, take a word which you know to ba English, and make it moro English still "COCKTAIL" OR "COQUETEL!"
by adding """ to it. Thus, there steadier on the slight recovery in is a very French tailor who calls the commodity price although himself Dobb's; but there are there is still a fair amount of Paris. The Academie Fran- also shops which are busy chang-selling
Reviewing the latest Board of caise is always on guard to de-ing Marianne Into Mariann's, just fend the French language against as, on the day after the declara-Trade figures of exports a well- invasion, and moots once-a-week ton of war in 1914, there were known firm of stockbrokers points whole rows of busy little men on out that the situation in the com to decide which new words shall ladders in Whitechapel, painting modity market appeare to be be allowed to cross the line of out Oppenheim into Rutherford.actually improving and optimism tronches, and which shall be kept
is felt regarding future deliveries since the heavy stocks are due to out. The troops on these occa
flood disorganisation. alons can hardly be said to bo numerous, and rarely muster more than half-a-dozen; but they usually include, as is fitting for such a task, two Marshals of France, Foch and Joffre, and when the next edition of, the Dictionary appears, they will bo found to have stood nobly to
their guns.
# Sport and Cookery,
+
The English linguistic invasión.
0:
The papers report a Java amal- has, however, gone further than gamation of the British Rubber merely commercial regions. The Company, Waverley and Toegor other day Tristan Bernard was earl Tybar. reproached with having consented to become president of a body which "called itself the Sporting Club; but what else could you BRILLIANT FUNCTION. call it?", as the cricket profes gional sald when he was asked
A
why that sort of ball was called IMPRESSIVE SYMPOSIUM OF a yorker." "Cercla sportif" might SHAKESPEARE'S SCENES. This will not be for a good sound more French for a moment, many
New York, Jan. 80. years, however the but "sportif" is half an English Academicians are now at the let-word, after all, though it is not One of the most brilliant func- ter Mand meanwhile it is fear- a translation of "sportive." In-tions in the history of the American ad that the invading forces may deed, even the most patriotie of stage was held at the Metropolitan have turned the defences and French purists admit the domi-Opera House, when hundreds of taken possession of the fortress nance of English in all matters people prominent in social, business M. Paul Souday raised a cry of connected with athletic exercise, and financial circles gathered to alarm the other day in the and agree, when they go for a witness an impressive symposium Temps about the English words walking tour, to talk of it as "le of Shakespeare's famous garden which are establishing themselves footing," and hardly complain acenes, staged for the benefit of the in Paris, and now the Municipal when a "sportman" profers to American Shakespeare Memorial Council. Is proposing to impose a point to his achievements at "le Fund. One hundred and fifty lead- special taxas is done in Italy rowing rather than to vaunt his ing American actresses and a num- on all street signs and advertise-prowess at what sounds like the ber of prominent British actors ments which are not in French.more childish pursuit of canot participated. Reuter's
It is once more against English age." They console themselves Service. that this measure Is obviously with the reflection that French directed; for although a trades-words have long held an equal man with an affectionate recollec dominance in mattera connected tion of his early grounding in the with the kitchen. humanities attempted an. adver-
American
CABINET PROBLEM.
YEN TZE-PU TO REMAIN FINANCE MINISTER.
The
tisement in Latin the other day In this department, indeed, ther he withdrew it when he discover-rally their forces. They have
Peking, Jan 30. ed that, correctly construed, it been obliged to admit the cocktail
According to well-informed meant the opposite of what he the thing, as well as the word- thought, and spoke evil instead although the dichards still de Chinese circles the replacement of of good about what he wanted nounce it as fatal to a true palate Yen Tze-pu, the Finance Minister, to sell. His example is not like- for the great wines of France, is proving very difficult. ly to be followed.
They have set themselves, how-post has been offered successively ever, to prove that the word is to Li Shih-hao and Wang Keh-rain, English advertisements, on the really a French one come home both refusing it. It has therefore other hand, abound, and an old-again, and that Its proper apolling been decided that Yen Tze-pu shall fashioned Parisian who was ac is "coquétel."
continue in office temporarily.— cused of wasting too much of his time lounging about the boule- vards there are not many left of such pleasantly Idle men--could answer, with some justification that he was not wasting his time he was learning English. In deed, according to some Parisians, who do not, I fear, know their London, you must go as far as Leicester-square to be surround- ed by sky signs to make you feel you are in France.
Some Ludicrous Mistakes.
I am not sure, nevertheless, whether some of the advertisers are not under the same kind of illusion-but, unlike him, remain under Itas was. the, ambitious Latinist. I wonder, for instance, whether many Englishmen would be tempted to enter a hairdresser's by seeing it announced in large letters as a Lavatory, or whether they would guess, on the other hand, that a flat contained com- plete modern sanitary arrange- ments if they were told, as they would surely be by a house agent, that it was fitted with "le: con- fort"-note the spelling. This connotation of the word must not, by the way, be assocfted with its Use when it means that motor tyres are of the kind which in England would be called balloon. In fact, many of the devices which are conftiently expected to be tempting to the English visitor are ikely to inspire in him about as much confidence as the notice, recently posted up in a baker's Ahop-the baker is a small but useful advertising centre In Paris, as he is also a servant agency- to the effect that a lady would be willing to give lessons in "French, English, and other objects."
Cleanliness and Godliness.
I am never quite sure whether it is really the Englishman or not, after all, the Frenchman who la expected to be attracted by these anglicisms, No doubt it is. the former who is in view when a seaside hotel la said, to be able to supply "lawn tennis, divine service, baths," in carefully chosen order of proference, but it la probably the latter who fa
SHEWAN, TOMES & CO. impressed when the some hotel
"RICKSHAW"
Sole Agen
BRAND
CEYLON TEA
Cheapest and Best From all loading Compradores.
PRICE $1.00 PER LB..
Be Guided by the Quality-Not the Price.
becomes large enough to be called a "palace." He would laugh if it was called a "palafs," just as he would consider a place of enter- tainment ridiculously old-fashion- ad or plebeian if it were described as a "palais de danse" instead of a "select dancing." Thus, als only places of ancient or Euro- pean reputation can now afford to take the almost forgotten name of restaurant. If your house, though small, has any pretensions to smartness, it must be a "grill- room"-it need not have a grill- or a "bar."
Many French tradesmen who wish to give the English touch do not go to the trouble of laying In an English word, They take the "e" off the end of a French one, and put an apostrophe, fol-
But nobody believes them.
Reuter.
50
MASKUMS
There Castl
Bristol
ALSO PACKED +
IN REGULAR 603 AND 20%
Three Castles
CIGARETTES.
NEWSPAPERS LEAD ALL OTHERS
An
n interesting survey was recently con- ducted of a middle western American city of more than half a million people, to find out where the buying public received its inspiration for their purchasing. The question was asked what form of advertising influenced
them most magazine, street car, billboard or newspaper. In order to be fair, newspapers were put at the end of the list. The results were as follows:
Kind of Advertising
Newspapers Magazine
Street Car.. Billboard
Number. Per Cont Influenced
.110,868
Population
90.3.
9,059% 7.3
2,030 731
18
0.0
CANTON'S REIGN OF TERROR Photographs showing the terrible havoc now on sale at
MEE CHEUNG
Studio, Ioe House St.
Branch 7, Beaconsfield Arçade,
CONSTANCY.
For half a century the Virginis Leafused'in the manufacture of "THREE CASTLES" Cigarettes has
been of the same High Quality - Standard. The world-wide success that” the brand has'attained has Justified the manufacturing ideale to provide an article that is dependable---- always!
years ago
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