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An interesting survey was recently con-. ducted of a middle western American- city of more than half a million people, to find out where the buying public received its inspiration for their purchasing. The question was asked .what formi
of advertising influenced them most magazine, street billboard or newspaper. In order to be fair, newspapers were put at the end of the list. The results were as follows:
Kind of Advertising
Newspapers
Magazine ...
Street Car...
Billboard
car,
Number Influenced
Per Cont Population
.II0.868
90.3
9,059
7.3
2,036
1.6
731
0.0
THE HONGKONG TELEGRAPH,
WEDNESDAY, JANUARY 25, 1928.
THE WORLD SPORT
BOXING TOURNEY.
FINE PROGRAMME FOR NEXT SHOW.
FANLING HUNT.
CHINESE NEW YEAR
MEETING.
ון
FRIENDLY SOCCER.
FOUR MATCHES DURING THE HOLIDAYS.
OUR FOOTBALL COMPETITION.
LORD BIRKENHEAD AT SCHOOL.
TELLOW STUDENT'S
REMINISCENCES.
DARING BOATING TRIP.
G. F.
FRIZE OF $50 WEEKLY.
Four friendly football matches The "Hongkong Telegraph" were played during the Chinese offers a prize of $50 to the readers New Year holidays. On Monday, who send in twelve correct fore South China played and defeated a casts of the results of the English- Navy XI by three gouls to two, and Cup and Scottish League matches on Tuesday, they met the Titania (to be played on Saturday next, and won by four goals to two. January 28th) got out in the Cou-visited Birkenhead School, where The Earl of Birkenhead recently Both matches produced good pon below. No goal scores are football. The first match heralded required; only forecasts showing do honour to another old boy who he received his early education, to the opening of the now Southwins or draws. China ground at Caroline Hill. In the event of no reader fore-has risen to be a distinguished Fung King-cheong, Wong Mee-shun casting all twelve matches, a prize member of the Bar-Mr. and Ip Pak-wa scored for South of $25 will be given to the reader Mortimer, K. C., the Recorder of China, while Sims and Northey, who sends in the greatest number Rotherham. secured goals for the Navy,
of correct forecasts; and in the In the big hall of the school hang Rambler."]
On Tuesday, the Titania scored event of two or more readers send-three oll paintings of distinguished first through Benton, but failed to ing in an equal high number, the former scholars-Lord Birkon- The Steeplechase Meeting of the hold on to their advantage Southprize of $25 will be divided, head, his brother, the late Sir Fanting Hunt was held at Kwant! China scöied four goals before the The competition is in accordance Harold Smith, K. C., and Sir [By "Wanderer."] Race Course last Saturday and al-same Titania player got through with the rules published in the Thomas Hughes, K. C.
though the attendance was without | again. For long periods the Telegraph during the weeks August Although it will not be suggest the usual Chinese support it was Titania had the better of the play, 20-September 24. ed that the programmes offered neverthelcas a most successful but in front of goal they proved by the Hongkong Boxing Associa-meeting. The weather looked very erratic and threw away count- tion achieve the level of those rather threatening on Friday night less chances. which receive the favour of Pre- and early Saturday morning, but mierland, the Ring or Hoxton fortunately for all concerned the Baths patrons, the fact remains rain kept off and a-most enjoyable
afternoon's sport was witnessed. that for the most part Hongkong is well-favoured in the quality of |the sport presented.
AT THE LEE THEATRE.
Further
$
[By
The fields were large with the exception of the "big event" of the day which dwindled down to two evidence is hardly starters, owing to the presence of necessary than recent information Easter Day Kwant's crack hurdler that A. B. Ewin lud a busy Christ- who was ridden by the crack-a-jack mas" in London, having been en- across country rider, Dr. L. Reidy, gaged at Premierland on Decem- This race was, in my opinion, the ber 22nd, and at Hoxton Baths most interesting one on the card on the 27th. In the meantime Jim and, without belittling Mr. Os Cartlidge is still regarded as a borne's performance in any way, top-liner in Plymouth. He recent proved beyond doubt what first- ly defeated Frank Radcliffe, the class horsemanship can do, I was light and welterweight champion' firmly convinced at the finish that of Cornwall for the second time. Reidy could have won on either Ewin's contests were ten-round pony. Although the course was a meetings with with such well-little on the hard side, the ponies known men as Harry Jennings and undoubtedly relished the going, Harry Berman, but the results are with the result that times
fairly fast... not yet to hand.
were
Lieut. Col. L. J. Comyn' the popular officer commanding the 2nd Battalion of the King's Own Scot- tigh Borderers, had a day out by annexing a double which returned the handsome "divvy" of $162 and $31.40 respectively.
In a return match between the Taikoo Club and the Taikoo Chin- ese, the latter team won by four goals to two, The Club led by the only goal scored prior to the inter- yal, but fell away in the second half. A collection was taken on behalf of the funds of the M.C.L.
The Royal Artillery and H.M.S. Argus looked like four goals in a match, at Sookunpoo In the United Services Shield Competition, but just before the end, Maddocks ac- cepting a pass from the left, ran through in great style and secured the winner.
TEST CRICKET, ENGLAND'S BIG SCORE.
Durban, Jan. 24. In sunny and hot weather, be- fore a small attendance and on a fairly fast wicket, England were all dismissed for 480. tributed 09, whilet Vincent took Stevens con- six wickets for 131 and Nupen four for 94.
"
When lunch was taken,. South Africa had scored 20 without loss.
Later.
ន
South Africa scored 155 for wickets before the tea interval, Taylor knocking up 60.-Router.
A Coming Champion? In Hongkong just now we have a man who is developing along the fines of A. B. Ewin, and who, if he continues to improve at the pre- sent rate, will not be long in out- distancing the tall Hermes man. I refer to Signalman Morris, of H.M.S. Argus, who undoubtedly is a coming champion of this Colony. He will have his first opportunity of achieving the honour at the Lee Theatre on February 24th, when the Hongkong Boxing Association is staging a further tournament.
The main event will be a after the water jump, despite the deter for three wickets to 279 for the weight championship of the Co-mind efforts of Bollon to get her loss of four wickets. tony between Signalman Morris aerogs. Strange she should put up made 70 and Nicholson 66 not out.
such a disappointing performance Router: and Jose Pintos Da Silva, of the after running so convincingly at Portuguese transport, Pero the previous meeting. D'Alenquer, who holds or has
Before the start of the Heavy weight Stakes, Drake caused quite a diversion by taking his rider for a gallop down the branch railway, This race was robbed of a good finish owing to the indifferent jumping of Sunning who blundered badly at all the jumps up to the
Durban, Jan. 24. fifth where she sent Charles for a real "purla." Saddled later in the Africa carried their score of 155 At the close of play, Sputh day, she absolutely refused to take
roands contest for the middle-
Close of Play.
Catterall
"
"HONGKONG TELEGRAPH” FORECAST COMPETITION.
Matches to be plaved on Janu- ary 28th:-
ENGLISH CUP. FOURTH ROUND.
Bury Cardiff Swindon Reading Stoke Arsenal
♥
V
Exeter
M'chester Un. Liverpool Wednesday. Lolcester. Bolton.
V
Everton. Blackburn.
DIVIHION HI. (SOUTH).
Norwich Plymouth
Walsall, Coventry.
SCOTTISH LEAGUE.
"
V
Motherwell.
Dundee Kilmarnock Queen's Park v
Nome
Address
No. 22.
Date
Hearts. Celtic.
Strike out the teams which you think will lose, but make no marks In respect of matches which you think will be drawn.
Mr. Mortimer presented a port- rait of himself to be added to the gallery of K. C's who were educat- ed at the school.
"I had no intention of doing 20," Mr. Mortimer said, "but when I called at the India Office Lord Birkenhead insisted that it would be appreciated, and I cannot think he is capable of untruths." --
Lord Birkenhead paid a warm tribute to Mr. Mortimer. "I recall that I was not at the school when Mr. Mortimer attended it. He was, I think, four years senior to me at school. But I well remember his brother, who was a contem- porary of mine. He was a dis- tinguished athlete, and I knew him well because I was fond of Rugby football myself...
Products of Balliol.
con-
"Mr. Mortimer's brother won the school cup three years in succes- sion, and thereby created sternation among the authorities of that day, for it became his own property and they had to replace the trophy,
"Mr. Mortimer's career has been one of groat distinction. It is not for me to dispute certainly not on this occalon-the educational Merits of that cosmopolitan sent of learning known as Balliol. It would be strange indeed if the contact of very different and un- usual minds assembled from every corner of the globe did not pro- duce some men of tipe experience and learning. admirable: members of that college than Mr. Mortimer and your headmaster (Mr. R. K. Davis) I have never sot eyes on. One began and the other has completed his career Birkenhead School.
Two more
..at
All claims must reach this office not later than Wednesday follow- "I remember when I was an Dr. Reidy was the most success-Alhambra and Rupert were posi-ing the date on which the matches undergraduate hearing hold, the middleweight champion-ful rider, with two firsts and one tively enjoying the run as much as
Mr. ship of South Africa. Da Silva is third, Mr. Shillington, one first. their respective riders,
are played. No prize will be Mortimer deliver a most admirable a barly hitter with a first-class re- one third; Mr. Durlacher and Mr. if they were
who, awarded for which a claim has not speech in the Oxford Union, to not trying been made. putation, and Signalman Morris Sugden, one first
which he came with all the dignity Lieut. Col. to break their own necks, will be give na severe tesi. Comyn hended the list of winning were at least endeavouring to the mark your forecasts on the dupli-a Bachelor of Arts gown.
Before sending in your coupons, of an ex-president, and wearing owners with two firsts, Mr. Stan- best of their ability to get as cate list given below. Keep your "He did not seriously attempt a ton and Reidy. Mr. Watson, Mr. close to it as possible,
duplicate lists and compare them career of politics, but preferred to Usher, one win each.
When the road was reached, it later with the published results of follow my own profession, in which was seen that Charles was leading the matches and if you find that he has attained a considerable the field with Bulteel, Pollock, you have eight or more correct send degree of eminence. Ho is Erskine and Hayley Bell well up, in a claim for the prize.
one of the recognised leaders with the rest of the field strung Mark your envelopes "Football" of that
the great circuit, out a considerable distance in the on the front and write your name North-Eastern Circuit-the only (without address) on the back of one which can in any way compare
with the Northern Circuit.
"He was very surprised when I portrait
As a matter of fact it will be Morris's first test in Hongkong. Every opponent against whom he has been matched since his arrival Fanling Hunt Paper Chase. has been unable to cope either A most enjoyable afternoon was with the Signalman's cleverness spent in the country on Monday or his hard hitting. Morris is morning by the members of Fan- a difficult man to contend with in ling Hunt who were out to a paper
a hard-hitting stand-up fight, and chase which had been arranged by rear with Sewell, Beck and Mac-
Return Bouts.
"
19
starters:
to
MARK AND KEEP THIS DUPLICATE
.
v Manchester Un.
v Liverpool.
v Wednesday.
v Leleester.
v. Bolton.
v Everton.
* Walsall.
v Blackburn.
v. Coventry.
v Hearts,
▾ Celtic.
v Motherwell,
pre-
painted and sented to the school so that it might be ranged with those others which if I may say so without immodesty the school treasures. He can be reassured on that point, for the school is delighted to do honour to famous former scholar,"
Д
"F. E." As A choolboy.. ..Rousing cheers were raised for Lord Birkenhead before the gather- Ing broke up. Although he did not. refer to his own schooldays in his apeech old boys of his time after. wards recalled when, as F. E. "TUNNEY & DEMPSEY. Smith, he entered the school forty
:
MAY MEET AGAIN VERY SOON.
New York, Jan. 10.
years ago.
If it is a boxing bout which is de-Dr. L. Reidy. Altogether there hamara endeavouring to get on the envelope. sired, he is also well to the fore, were
Rupert terms with the leaders. The At the last tournament he gave Sunning (Charles); Ilumdinger through the country at this stage IT IS PRINTED FOR YOUR CONVENI asked him if he would have his (Erskine), Alliumbra (Pollock), leaders were absolutely pounding LIST DO NOT FORWARD IT TO US. away stone and knocked out his opponent in the closing rounds.
(Bulteel), Shady Joe (Hayley-with each rider taking a turn at ENCE SO THAT YOU MAY KEEP A Bell), Strathlorne (Beck), Sheila anding. the paper. Steeplechasing RECORD OF THE FORECASTS YOU HAVE (Backhouse)," Jumės Pigg was child's play compared to it, SENT IN: (Macnamara), Nobleman (Bayliss), Graves, holes, trenches, creeks and Cardiff
Bury Leading Seaman Hall and Ma-Circe (Sewell), Conquistador gutters were negotiated at break- Swindon rine Frazer will again be in op-(Mrs. Chubb); Two Step (Mrs.neek speed, and how the first Rending position. A rousing battle result- Sheldon), Pekin (Berne), Blotting group of ponies ever finished the Stoke ed from their previous meeting, Paper (Watson), Talavera run is nothing short of miraculous, Areenal and Halb by his aggressiveness in (Highett), Craigaved (Potts), for the country during the last Exeter the early stages obtained the ver-Drake (Durran), Gin Sling (Hun-half mile is better imagined than th diet. Frazer
Norwich came up strongly (ter), Arterxerxes (Bolton). towards the end art he was un- The course was placed over the
'described.
Dundee Erskine was leading the field as Kilmarnock satisfied with the decision, chal-country that lies between the they langing Hall to a return contest Kwanti Race Stables and the down to the uncultivated paddy'
came off the high ground, Queen's Park before the termination of the Chinese boundary, and in the tournament. The fight will be opinion of the riders Dr. Reidy had fields and he made the pace a over ten rounds at the welter-selected about six miles of the cracker across the long run in.. weight limit.
most difficult country it was pos-
Pollock, Charles and Bulteel were For the third time in three sible to find over which to run his making a gigantic effort to close tournaments. Marine Harris and field. In addition, he had been 80 Erskine ran on to win a good five the gap, but without avail, as
"I well remember his striking Stoker Sharples are matched. Sparing with the paper that at times
athletic appearance even as a small There is so little between them it was almost impossible to follow lengths ahead of the field. As an
boy," said one of a little group of that a really good scrap can be a number of the field went astray in cross country riding, I certainly the line, with the result that quite example of courageous dare-devil
contemporaries, who chatted in guaranteed every time they meet. an effort to locate the paper.
the big hall, "I think he was think that Erskine deserved Sharples gained the decision by a narrow margin at the last reached, the whole field had over
Before the first
Revising his heavyweight cham-fonder of games than of learning check
was win;
The order of the finish was: pionship slate, Tex Rickard, the in those days, though he became tournament, the previous fight re-ridden the paper for a distance of
(1) Mr. Erskine's Rupert, 165 promoter, to-day announced his head boy before I left aulting in a draw. The third bat-nearly a mile before it was dis-
intention of re-matching Gene "One of his chief delights wEE tle it is anticipated will satisfy covered they were of the line.
Tunner and Jack Dempsey, in a to sall a little boat on the Mersey. them as to their respective merits. Beck and Charles doubled back to
15 round fight to be staged at the It was a favourite sport with boys. Signalman Shons and Pte. Hume where the last paper was seen, and,
Yankee Stadium in June or July of my day, and Smith was the lead. who meet in a six rounds feather-selecting different directions, the
The winner would defend his title ing spirit in all our expeditions. weight contest are also old op- paper was finally discovered by
in September against one of five He was full of daring as he always. ponents. A fight which will be Beck quite a respectable, distance
contenders-Johnny Risko, Paulino has been, Once we saw him mak- Again I have to refer to the Uzcadun, Jack Delaney, Jacking for the open sea in his little long remembered marked their away, hidden beside a clump of sterling performance of the two Sharkey and Tom Heeney. previous meeting." Hume went bushes situated at right angles lady riders, Mrs. Chubb and Mrs.
boat, and he disappeared out' of for his man at the start and look-to the line. Beck hollered good Sheldon.
Tho prospects. дто that a sight. We had a terrible fright, ed all over a winner, but Shons and loud which eventually brought ladies completed the whole course, soon, with the winner meeting absence he returned quite non- These gallant little Sharkey-Delaney fight will be held but after two or three hours' stood up to the battery in wonder the scattered field-together, and a not forgetting the steeplechase either Uzcudun or Heeney, ful fashion and came
chalantly. When we asked him back so good run was made from this point hurdle, dispite the fact that they
Miami, Jan, 16. where he had been he said, in- strongly that Ilume was badly to the first check, where Beck were mounted on ponies which are "done" at the conclusion though somehow went astray and Charles not considered classy by their Gene Tunney said, "That suits me "He was a fine runner and play- Told of Tex Rickard's plan to re- differently, "Oh, just looking. match him with Jack Dempsey, around." his early good work gave him the took command of the field and set a owners. verdict. A fight equally good will merry pace, closely accompanied After the meet,
fine." be worth going a long way to see. by Bulteel, Pollock and Erskine in adjourned to the Hunters Arms,
ed an excellent game of Rugby The year before he left for Wad- Two other fights scheduled are the first field, with Bewell, Hayleywhere Mrs. R. J. Paterson present- between Signalman Batson, Iro-Bell, Baylias; Mrs. Chubb and Mrs, con presented winning cups to Dr.
ham College, Oxford-it was In quels, and Pte. Carney, of the Sheldon in the second group about L. Reidy anh, Mr. Erskine, who to be heard at Birmingham Assizes, pack of forwards on his back.
Ninety-one divorce petitions are 1890-he practically carried our K.0.S.B., and Stoker Broad, 200 yards in rear. The leaders immediately had them filled with and Mr. Justice Swift said: "The Lord Birkenhead has not lost were making wonderful time con-liquid refreshment and had them late at the Assizes are getting his fondness for games. Recently Seraph and Pte. McGregor, Scotssidering the nature of the country passed round amongst those pre-longer and longer, and I am not he visited the Rugby match be Guards. Broad is a newcomer, but his reputation fa excellent, and which was very treacherous and sent. The Master thereupon call- sure whether the Divorce Division tween New South Wales and the it is said that he will have to be Suicide Valley without any ex- Paterson, after which tin was 91 petitions is defended. carefully watched by all men at aggeration. Humdinger, Sunning, served..
ed for three cheers for Mrs. R. J. ought not to send their own Judges combined Cheshire and Lan
round on circuit.” Only one of the caahire team, which was played at his weight in local boxing circles.
Birkenhead.
could easily have been named
lbs.
lbs.
(2) Mr. Pollock's Alhambra, 160
(3) Mr. Hashim's Sunning, 185
lba. (4) Mrs. Paterson's Humdinger,
160 lbs.
everybody
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