THE HONGKONG TELEGRAPH MOTORING SUPPLEMENT,
The "World" Morris.
*
and its topee!
"The Morris "World" radiator compares with the old "Home" radiator ass thick pith topee compares with a light straw hat. It defies the sun in any part of the world and keeps the Morris engine at the temperature it likes.
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By thus securing the wonderful Morris efficiency and economy in any climate, the "World" radiator is one cause of the remarkable "change over" to the Morris. You too will change over from wasteful "woolly" engined 20-30 h.p. cars and be a Morris owner once you have experienced this economical efficiency on a trial run.
MORRIS
the Wheel of the World'
from £190.
M
COMMERCIAL TRANSPORTATION.
Motor Cycle Combinations Popular.
SATURDAY, DECEMBER 11, 1926.
MAGNE
SERVICE IMPERATIVE.
Cadillac Official's Opinion.
During the past twelve months will be bigher percentage than in there has been a marked increase the case of the van. Alternative THE FUTURE ASPECT. in the use of the motor cycle side. ly, the van, can be used for the car and wheeled cycle-car for bulk of the work, the odd amounts must be kept on the road, furnish
That motor cars of all classes commercial purposes Consider or the packages for distant ous- able interest was aroused by the tomers hoing handled by the sides ing, depordable transportation; Demonstration of Commercial car. Urgent orders on boa and that quality,cars must furnish Side-care which was arranged in motor-cycle combination job, for their owners with both depend 1925 and repeated in 1926 through small loads can be carried at less able and luxurious transportation the south and acuth-eastern coun-cost by this means than by the are today the challenges of car ties of England from September van. Briefly, the combination je Owners, to manufacturer and dis 6th to 11th, 1926,
more efficient for all but full loade tributor alike, in the opinion of for the van. Its unproductivo Nicholas Drevstadt, general ser The demonstration is supported mileage is less costly, and its advice manager A. the Ondillas. by a representative number of the vertising value no less, whilst, Motor Car Co. leading motorcycle manufac- being a smaller unit, its time on Mr. Dreystadt, recently ap turers, and everything will be the road is not so important. done to ensure that the attention
pointed to bis present post, was If ton has to be handled at for ton years with the Chicago of the public and the rotail trade once, two vans or five combina-branch of the Cadillac company, is directed to this very economical tions are necessary. If one van is the last four of which he was"ser- form of transportation.
laid up, 50 por cont. of the trans-vice manager there. For seven The operating costs of com-port is out of commission, where- months prior to taking his pre- mercial side-cars are negligible as, if one combination is out of sent position, he had been with compared with similar costs for action the others can take 25 per the factory organization as special 4-wheeled motor vehicles.
cent. each of its work and make representative of H. H. Stephens, the absence unnoticeable. Where traders already use mo
Cadillac general sales managor, Considered from every angle, studying service methods among tor transport of the 7-cwt. or 1-the combination scores, whether Cadillac, distributors and dealers ton typo, the appeal of the com-forming the bulk of the fleet or throughout the United States. mercial sido-car, combined with acting merely as a tender or sup a utility motor cycle is strong on plementary unit. A number of all counts. Consider the grocer side-care running frequently whose 7-cwt van carries its load throughout a district create an in the morhing and afternoon, impression of business far more starting away from the store filled readily than one van, no matter to capacity and fosing its contents how drnate and striking, soon loss at various points on the road. It frequently, and there is the added is unlikely that useful loads can satisfaction that smaller form of The carried over even 50 per cent. transport offera the greater econ-
of the distance, and highly imomy, probable that the van can be ex- actly filled but not overloaded for every trip.
HEADLIGHT PRO- BLEM.
The Osram Anti- Dazzle Lamp
In Mr, Dreystadt's opinión a motor-wise publio is to-day select- ing its car much as the experi enced travollor selects his hotel
THRILLING SPORT.
SEDAN MODELS.
Motor Cycle Football. Studebaker's New Car.
Motor-cycle, football, a gamb inyented by British motor.
CONVENIENCE OF cyclliste,
increasing "in popularity. Every week The
CLOSED TYPE. Motor Cycle reports matches
Concurrent with the introduc witnessed by large crowds, and now the governing body of the tion at the Paris Salon of thu Erskine, Bir-Studebaker's new land the Auto Cycle Union--it car, comes the announce moter-cycle movement in Eng- has put up a cup for competition ment by A: R. Erskine, President among twelve clubs who will of The Studebaker Corporation of play one another on the knock-America, of sweeping success ro out principle.
WIDED BY NTA BERVICE INC.
The man who drives Tast doesn't always miss the
scenery.
because of the service and the associations which it represents. When the owner buys his car, he expects it to be as fine, as erg inoering skill and manufacturing. ability can make it. But ho ex- DON'T FORGET TO- pects also that his car shall be kept rolling and delivering trans- portation in keeping with its re- putation.
This is the unwritten part of the sales contract, and to the owner, is the most important. The thoroughness with which it is carried out depends upon the character of the service prganization.
Now a 4-wheeler, of, for ex- ample, costs a definite and fairly large sum per mile, whether load- ed or empty, a fair estimate being 10d. por mile to cover all charges. If only a small load is carried this cost has to be set against the profits, and although delivery is a definite part of the tradesman's
The problem arising out of the services to his customers, the ex. glare and dazzle caused by motor- "No car," Mr. Dreystadt states, penses may well be kept down to car headlights is sufficiently "can run long without service. a minimum. An urgent order pressing to demand and obtain Satisfactory performance, pro delivered to a valued customer discussion by the House of vided the mechanism is right at may, if the van has to be sent, Commons. A num' er of Members the beginning, depends entirely become a definite and appreciable have tabled questions on the upon the regularity and in- loss.
subject, and have put forward telligence of the service which suggestions. "Any device, there- the car receivos, An owner buys If a motor-cycle combination is fore, produced to mitigate the a new car occasionally. His used, the cost per mile need be no nuisance should be carefully contacts with the organization more than 2d. or 3d, and the load studied and given every con- through service are constant. It can be 3-cwt. without harciing sideration. The General Electric is like the_registration of a guest the outfit. Thus the cost is about Co., Ltd., applied itself to the at a hotel. It is not the personality Id per cwt. mile, comparing problem, and produced the Osram of the clerk, but the service which favourably with that of the 4-anti-dazzle lamp. The Automo- he gets afterward, which deter wheeler before, this vehicle bile Association, after extensive mines whether or not he will re- can carry its full-load for de-trial, bas recommended its mem- gister there again. livery, but 48 the loads are hers to adopt this, lamp; the smaller than before it is more CM. U. A. has circularised its the large majority of new cars are "In the Cadillac organization, likely that each load will be full, members that the Association's sold to former Cadillac owners. MM in other words, that the useful terms of reference are entirely in recognition of the constant
work done by the combination mot by the Osram anti-dazzle
contacts which are made with lamp,
It is a standard. Osram ges has always been an integral part them through service, our service filled automobile lamp, the top of our sales division and on oc- half of the bulb sprayed with count of the high type of motor thin layer of yellow unglazed
Hongkong Hotel Garage.
SIMIMMEMIM
What Studebaker Saves Through One-Profit Manufacture
LANG SHUAK
is passed on to you in many fine car features
N the quality Coach, illustrated, One- Profit savings enable Studebaker to offer you important features in equipment and construction not excelled by cars costing double its price. ' No other car in the world of its size and weight equals it in rated horsepower ac- cording to the rating of the Royal Auto- mobile Club. "
Notice the high quality upholstery.com pare the depth of Studebaker cushions and seat backs with other cars costing much more.
2-415
Finer body construction-first grade northern white ash and hard maple are used in the body construction. Costly alloy steels--we pay a premium to secure steel of extra quality.. Durable finish on Studebaker cars is satin smooth with deep, true color tones. Complete equipment includes petrol gauge.on dash, automatic windscreen cleaner, rear view mirrorw, cowl venti:" lator, stop light and dome light.
THE HONGKONG HOTEL GARAGE.
(The Hongkong & Shanghai Hotels, Ltd.) Car Sales, and) Phone
Accossorios 0.4759.
Service Phone, and Parts] 0. 4602.
STUDEBAKER
[DERS.
EQUAL ITAL VEHICLES: BORZIYEARS
china. The cut-off produced by car usere represented by Cadillac the sprayed portion takes place owners, our service demands the along a plane running through highest typo of executives for the contre of the lamp bulb and these continuous contacts with headlamp. The upper or dazzling the Cadillac clientele."
portion of the boam, which is
dangerous to other road users; is
replaced by a softly diffused Danger In Walking. yellow beam, which in no way impairs the vision of approaching motorists and pedestrians. The full driving light is maintained on the road. No switching, dim- ming, or any other attention whatsoever is requ rad by the driver; no alteration is hecessary to the wiring of the car; the lamp can be used in nearly every make
There is an irronic tule of the road that pedestrians should walk along the left side of highway, toward approaching machines.
The idea is that the walker will
look directly toward danger, and get out of the way in time.
of headlamp without alteration: That's the only safeguard sug- the yellow light penetrates fog
gested for the poor pedestrian on and eliminates back-glare. The the country highway. It's up to sprayed coating of unglazed chine him to prevent accident, for he is smooth, does not chip or peel, can see the lights of an approach- is unaffected by light, heat, water ing machine at night before the or acids, and can be washed with driver can see him. soap and water as often as required without thjury to the costing.
Woe to the pedestrian caught between two maobines at such a point!
Outside of his alertness, he has no racourse. There are no side- Hitherto, the only effective walks, Some parts of highways anti-dazzle devices were those even liava no abutting land on gosting several pounds, and there which to jump for safety. May fore. impracticable to the gropfor be there's a high cliff on one side, number of motorists. The Osrama declivity on the other, anti-dazzle lamp completely re- moves this objection. It is made throughout in Great Britain by the General Electric Co., Ltd. This lack of forethought for the podestrian on the highway is Mr. Loewenstein, the Belgian bull primarily for vehicular unly natural, for highways are financier, appeared in a new 910 recently, having been summoned But people do walk at times. A
travol before the correctional tribunal al resident would like to visit by an attendant of the Bellevueing next farmhouse. Under pre Casino for assault. It le AFATA sont conditions, he must cut M. Loewenstein and a friend wen rose country to be safe. to the casino, but the friend was That's hardly fair. There not in evening dress, and so was should be some provision of refused admittance. M. Loewen spiety for the pedestrian, stein, it is alleged, struck the at- especially at points where there tendant, who has the very appro la no level abutting ground. priato name for u casino employed of Fortune...
It's something of which high- way engineers'should take note,
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Tighton the body bolts and chassis bolta..
corded by Studebaker Custom Sadan models in foreign markety, coupled with an increase of 315 per cent. in the volume of aloned car sales abroad during the first nine months of 1026.
Foreign drivers are fast dis covering the comfort and con venience of closed care," declar od Mr. Erskine, undor whose guidance Studebaker has become the largest oxporter of high powerod oars in the world. "Prior to 1923 export sales of closed: cars, outside of a few countries, were insignificant," he said in commenting on the record break ing, increase, "In 1923 they amounted to only 3 per cent. of tho total Studebaker exports. In 1924, however, the figure jumped to 8 per cent. and in 1925 to 13 por cant. Mr. Ersking cited increas ing closed ear sales in Spain, Brazil, Sweden, Holland and Switzerland as evidence of the foreign drivers' demand for more alosed cars. Even in the tropics, where it has been the general opinion that no market for closed cara existed, due to the intense. hopt, Studebaker Sedans are. gaining in popularity. In Ceylon, motorists have found closed models actually cooler to drive than tho hitherto more popular
open cara..
A large part of the popularity of the Custom Bedana in the tropics arises from Studebaker's exclusive "no-draft" ventilating windshield according to dealer reports. "The sodan, or "saloon". as it is called in England, has been the exception rather than the rule in many countries," do clared Mr. Erskins." This is largely due, he explained, to the fact that just as has been the case in the United States up to the past few years, the closed car has been the most expensive type. of body on the market. Advent of Studebaker's Deluxe Sedans, which are built to a high stand- ard of finish and appointment And are yet reasonably priced, as result of Studebakere One- Profit facilities, has provided buyers with the highest type of closed curat exceptionally low prices.
Luxury and Utility
the Ideal Balance
Both in appearance and in price Dodge Brothers DeLuxe Sedan strikes an ideal balance between luxury and utility,
It is unusually roomy and comfortable; it provides a refinement of line and design in which the owner takes deep pride; and throughout the world its name is associated with the highest standard of
rkmanship.
With reasonable care, the DeLuxe Sedan serves its owner for years. Its transportation service frequently exceeds a hundred thousand miles or a hundred sixty thousand kilometers,
Its high resale price is a most convincing reflection of the solid value Dodge Brothers have built into it.
THE DRAGON MOTOR CAR CO., LTD. 33 Wong Nei Chung Road, Happy Valley HONGKONG
DODGE BROTHERS MOTOR CARS
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